the secret ingredients of powerful online presentations
DESCRIPTION
A Webinar About Webinars: Learn how to bring your expertise, products, or services to new audiences all over the world through online sessions delivered right from the comfort of your home or office. Designed for presenters of all skill levels who want to connect conveniently with new audiences, this session will introduce you to the ingredients that are essential for effective meetings.TRANSCRIPT
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THE SECRET INGREDIENTS OF POWERFUL ONLINE PRESENTATIONS
A Webinar About Webinars
Fran SimonChief Engagement Officer Engagement Strategies
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1. Viewer Window
2. Control Panel
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This session will be recorded.
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A little bit about me and why I want to tell you about webinars!
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Today’s Menu (1.5 Hours)
Basic Recipe: What
goes into Webinars
Shopping List: software features
The Secret Ingredients: Presentation Tips
Questions
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Polls
1. Who are you?2. What do you know about webinars?3. Your priorities for today’s session
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Prep Work: DefinitionsCollaboration
# of
attendeesPurpose
Online MeetingHighly
interactive Multi-way
communication
2-20* RemoteBusiness meetings
******Staff , client
or board meeting
WebinarLimited 2- way communication
2-500 Remote presentation
******Conference session or training
Webcast1-way
communication
2-Thousands Remote broadcast of
information to large audiences
*****Keynote
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Prep Work: 3 Elements of Webinars
Visuals Sound Interactivity
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Prep Work: Roles in Webinars
Organizer
Panelist(s)
Attendee• Schedules
and starts the session
• Manages controls in session
• Joins via a special invitation from the organizer
• Can speak and to the audience and privately to the Organizer
• Can use chat
• Invited to register to participate
• Can use the “questions” panel and hand-raising tool
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Prep Work: Roles in Webinars
Presenter
Panelist(s)
Attendee• FLEXIBLE:
Can be the organizer (or not) and can be passed around to panelists and attendees
• Schedules and starts the session
• Manages controls in session
• Invited to register to participate
• Can use the “questions” panel and hand-raising tool
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Check the Sauce:Questions and Comments
? ?
??
?
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Prep Work: Why Webinars?
Demonstrations Training Research, policy, advocacy,
fundraising, membership presentations
Information sharing & thought leadership
Product promotionsLeads
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Prep Work: Webinars For Revenue
Interest?
Price point?
Competitive landscape?
Value?
Model? Subscription vs. single purchase
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Prep Work: ExpectationsInverse registration vs. attendance
High
$$$$Free
Att
en
dan
ce
Reg
istr
ati
on
Low
Att
en
dan
ce
Reg
istr
ati
on
• Only 30% of registrants will attend a free webinar
• Fewer people will register for webinars that require a fee, but attendance will be 75%-98%
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Poll
Your Objectives
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Check the Sauce:Questions and Comments
? ?
??
?
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Basic Ingredients of Powerful Webinars Content A computer &
connectivity Webinar software Time to prepare Access to audio
Recipe Variations: (Nice to have)
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Basic Ingredients of Powerful Webinars: Content
An engaging presentation or demonstration that people want
to hear!
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Basic Ingredients of Powerful Webinars:
A Computer* & Connectivity**
* Check with vendors about Mac compatibility
*** broadband Internet access
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Webinar Software + Audio Service
Basic Ingredients of Powerful Webinars:Software
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Basic Ingredients of Powerful Webinars: Audio Equipment
*And, maybe a duplexing device for recording
-OR-
-OR-
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Basic Ingredients of Powerful Webinars: Time to prepare and practice
by Andreanna Moya Photography
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Special ingredients: 2 computers
Presentation computer
Attendee viewcomputer
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A “producer”
to answer questions & troubleshoot
Special ingredients: A helping hand
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Check the Sauce:Questions and Comments
? ?
??
?
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Comparing Webinar Software PC and Mac
Browser and/or Thin Client
Provides choices for Audio
Registration Management
Number of Attendees
Length of Commitment
Integration?
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Comparing Webinar Software BEWARE THE TELECONFERENCING DETAILS!
• VOIP Free, but can be complex
• Integrated Toll Call teleconferencing
$$?
• Integrated Toll-free calling $$$ !!!
• Audio options may impact recording equipment
May
impact
attendan
ce
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Webinar Software Features Desktop Sharing
Web Browsing
Recording
Whiteboard
Drawing Tools
Chat
Share Controls
Common Features
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Webinar Software Features Multiple
PresentersVOIP &
Integrated Teleconferencing
Advance Scheduling
Instant Meetings
Video Streaming
Registration and ReportingPolls and Surveys
Less CommonlyConsidered Features
Exotic Ingredients:
Fee processing
Registration Widgets
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Check the Sauce:Questions and Comments
? ?
??
?
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The Secrets of the Pros: Presentation Preparation
• Select a hot topic and set objectives
• Craft a great title
• Invite other presenters
• Develop a clear presentation
• Prepare supporting materials
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The Secrets of the Pros:Technology Preparation
• Recruit a “producer”
• Practice and test the software
• Prepare a tech back-up plan
• Review the registration data
• Schedule in your software
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The Secrets of the Pros: Promoting Your Webinar
• Link from Website or Blog
• Promote through:
• email lists• social networks• bloggers• online ads• industry-specific organizations
• Your ideas for marketing?
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The Secrets of the Pros: Engaging Attendees
• Orient the attendees
• Conduct polls
• Use dynamic graphics
• Limit text
• Invite communication
• Switch it up
• Use exciting words!
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The Secrets of the Pros: Following Up
The most important thing you can do is nurture the new relationships you worked so hard to get!
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The Secrets of the Pros: Following Up
• Send a follow up e-mail
• Post recording, links, and other materials
• Invite the attendees to connect with you again
• Make a special offer
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High-Tech, High-Touch, High Impact consulting for a wired and rapidly changing world, including...
Webinar:• production• hosting• promotion
* www.ESbyFS.com * 301.294.9609 *
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* www.ESbyFS.com * 301-294-9609 *
FEEDBACK, please!
Please complete the survey
included in your follow up email
and opt-in to my email newsletter!
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Thank you for attending!Resources for today’s session
Fran Simon * www.ESbyFS.com * 301-294-9609 * [email protected] *
www.Twitter.com/FSSimon
www.ESbyFS.com/WebinarInfo