how to stretch your association marketing budget
TRANSCRIPT
How to StretchYour Association’sMarketing Budget
Your Association Marketing Budget
Are you on track this fiscal year?Or are you trying to stretch your dollars until the end of
the year?3 ways to get fantastic marketing results for your
remaining dollars
Do More Online Marketing
Compared to print, online is much more affordableInternet marketing allows segmentation of
audiencesBetter able to monitor results of what is working
Reuse and RecycleWhat documentation do you
already have available?Meeting presentationsArticles
Re-package your existing material in a new way
One presentation can be a blog post, SlideShare presentation and YouTube video
Consolidate Service ProvidersMost likely, you started paying for services as you
needed themEmail database / Newsletter softwareWebsite hosting and domainPayment processing
Use membership management software insteadOnly one bill, one place for support, cost effective
Your Association Marketing Budget
Stretch your marketing budget through the end of the year using:
Online marketing Recycling contentMembership management software
Inspiration for Online Registration
“The budget is not just a collection of numbers, but an expression of our values and aspirations.”
-Jacob Lew
Presented by StarChapter
Local Chapter Management Made Easy
Website: starchapter.com
Email: [email protected]