how to turn local product into a branded product?
TRANSCRIPT
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Building up a brand is not cake walk activity and in order to turn local product into the branded one, the manufacturers
have to follow certain norms and aspects:
How to turn local product into a branded product ?
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With globalization at its peak every manufacturer or the organization wants to make their product a branded one so
that it is accepted by wide area of target audience. Branded product is one which has wide acceptance and its
name speaks volume for itself. Brand means wide recognition about the product and its manufacturers and
the target audience who get enticed by the particular brand stick to it under any circumstances.
Objective
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To start with create authentic look for the product. Work on the image of the product and work on the mission and goals that the product is intended to achieve when branded. Also think like your target audience, what they want and what they expect and intend from your product. Cue all these aspects not only with language but also with colors and
product as well. Lastly redefine the brand language and then choose the design scheme accordingly. It would be better to
involve the employees about building up the brand.
Incorporating unique look and image:
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Customers are the ones for whom the product is targeted and it is mandatory to gain trust and loyalty of the customers. Message the customers in an appealing
manner and if the messaging sounds good and the product is not up to the mark then the customers will go elsewhere. In other words the customer will gain confidence only when
your business delivers what the brand promises.
Gaining customer loyalty
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This is vital aspect in the process as every company must study the competitor’s move so that they can reciprocate
or change the action plans accordingly to stay ahead in the race. Customers are attracted by uniqueness and if the
company offers something unique to them apart from their competitors, the brand image and loyalty is instantly
developed.
Competitor analysis
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Lastly it is vital to interact with the customers who buy the products. Not only the business will get the required
feedback about the work but also will get valuable inputs as how the consumers are viewing the company’s product.
Interact with the customers
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