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2000 – Campaigns needed a website

2010 – Campaigns needed Facebook and Twitter

2012 – Campaigns need a mobile appthat will engage voters, pull analytics, push messages to friends of supports and get them out to VOTE

It’s About Get Out The Vote (GOTV), Engagement &

Strategy

2012 is Not 2010

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45 to 65 years olds are the fastest age range for smartphone adoption (Pew)83% of mobile phone owners are registered voters (Nielsen)1 in 2 people will own a smartphone by the end of 2011.Over 60% of moms have smartphonesOver 59% of Americans earning a household income of

$75,000+ per year own a smartphone

Why Do You Need An App?

Messaging in 2012 is about sharing with your base supporters and having them virally share your message with their peers, gaining a larger audience.

90% of people trust peer reviews and recommendations 17% trust advertisers

Elections will be won or lost based on this.

It’s Where Your Base and Voters Are

NRSC staff released the following

statistics:

Mobile went from accounting for 3.5%

of traffic in 2009 to 6.7% in August of

2010 (once again – double).

On the mobile display and text ads

ran, mobile ads had over 1.5 million

impressions with an average click

through rate of .23%. That is over

DOUBLE the click through rate of an

average digital campaign in 2011.

On Election Day 2010, mobile ads

got a 6% higher click through rate

than desktop ads and were 39%

cheaper.

On Election Day 2010, 65% of

impressions and 67% of the clicks on

the polling place ads were from

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In 2010, the National Republican Senatorial Committee’s (NRSC) mobile app released the following statistics:

Mobile ads had an average click through rate (CTR) of .23% - over DOUBLE the CTR of an average digital campaign.

On Election Day 2010, mobile ads got a 6% higher click through rate than digital ads and were 39% cheaper.

Election Day 2010, 65% of impressions and 67% of the clicks on the polling place ads were from mobile devices.

There was a staggering 20% click through rate on these ads.

2012 will show statistics that blow these numbers out of the water

because over 50% of people will be on smartphones!

2010 Mobile App Statistics

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What Will An App Do?

A mobile app is a TOOL, not a mini version of a website. Tools give people the capability to accomplish a task.

Give your supporters a tool they can use for interacting with your message and goals.

Your mobile app should:1. Provide a return on your investment by giving you data on users2. Enable the user to take an action (make a donation, play a fun game, find a place to vote)

3. Engage and re-engage users with interactive communication and messaging

Basic App Goals

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News & Events

Facebook/Twitter

Get Involved

About

Donate

Issues

The goals of a mobile app are to:

Drive awareness of message/organization Increase donationsPromote activism and engagementGet Out The Vote (GOTV) Reach more supportersConduct polls and surveysSend messages in real timeViral messaging through social mediaBranding – permanent icon on phonesEncourage attendance at events

Your Logo Here

Advanced App Features

• Data Collection – Collect valuable data on who your supporters are, what they

are interested in, if they plan to vote, if they voted, who they voted for

• Alerts– App alerts can be used to create engagement and keep

supporters returning to the app.

• Photo Sharing– Have supporters share photos from events.

• Text Campaigns– A great way for supporters to send your messages to

their friends through their mobile phone address book.

• Surveys & Polls – Create participation by finding out what people are

thinking and wanting to know.

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Photo Sharing

User Initiated SMS

Surveys & Polls

Rewards Program

App Alerts

It’s important to utilize a mobile app for what it providesbest – voter ID that can be used for Get Out The Vote, engagement and viral campaigning.

Your Logo Here

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Use your current marketing to execute a call to action. By using a Quick

Response (QR) code, you can take supporters from the offline world (debates,

rallies, speeches, direct mail, TV commercials, newspaper ads) to the online world

(website, social media sites, mobile app) where they can take that desired action you

want them to – download the mobile app, vote, make a donation, get involved.

QR Codes