how to use bar codes and promo codes to boost your email list growth by 1000%?

How to use bar codes and promo codes to

boost your email list growth by 1000%?

WORLD’S EASIEST EMAIL MARKETING.

Mac Ossowski

Director of Enterprise Sales

www.getresponse.com

@maciej_ossowski


Who are we?

@maciej_ossowski


17 years. 195 countries. 350 000

Customers.

@maciej_ossowski


Globalna presence

Gdansk, Poland (HQ)

Halifax, Canada Moscow, Russia

Wilmington, Delaware Warsaw, Poland

@maciej_ossowski

WORLD’S EASIEST EMAIL MARKETING. @maciej_ossowski


2.5 billions email accounts globally

Radicatti Group

@maciej_ossowski


55% companies generate at least 10% of revenue

thru email marketing

Econsultancy «Email Marketing Census», 2014

@maciej_ossowski


25.4% less consumers remove commercial email

than in 2010-2014

Forrester Research «North American Technographics Survey», 2014

@maciej_ossowski

Top challenge:

emails

Two case studies


Diverse.pl


Embedded sign up form

No incentive. No data.


Newsletter with unique bar code

Results?

Case study results: Diverse.pl

open rate increased by 60%

click-thru rate increased two-fold

1000 x increase in new sign ups

increase in transactions


Hairstore.pl


Newsletter with unique promo code


Lightbox with voucher


Sign up form on Facebook

Results?

Case study results: Hairstore.pl

list growth increased by 53.4% MtoM

61.16% open rate, 11.21% click-thru rate

31.96% increase in transactions

60.18% increase in email traffic

60.43% increase in web sessions


Thank you!

Mac [email protected]

http://pl.linkedin.com/in/maciejossowski

www.getresponse.com

@maciej_ossowski