how to use blogs, youtube and slideshare for marketing your business
DESCRIPTION
Content marketing: What is it, why is it useful for your business and how to use it for your company or business. Presentation contains pointers on how to market your business using the Social Media tools viz Blogging, Youtube and Slideshare.TRANSCRIPT
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B2B Content Marketing
What Why How
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Content Marketing Strategy
WHY?
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Content Marketing Strategy
WHYNOT ?
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Importance of Content
• You / your-company / your-product-service, whether you want it or not, are being googled, are you making it to the results?
• Your user/customer/client/buyer is becoming more and more intelligent and with knowledge at his fingertips, he’s becoming more powerful each day
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Why be interesting?
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Why be interesting?
• Once the reader finds you, are you making any efforts to retain him on your site for some time?
• Are you making an effort that the visitor returns to your site?
• Are you making sure that the reader gets interested in your product/company/service through your content?
• And most importantly, are you making sure by reading your content, is the reader getting interested to give you some business?
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How to use ?
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The Wor(l)d
BLOGGING
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What are the various kinds of blog
1. Corporate blog http://ge.geglobalresearch.com/blog/
2. Niche blog http://www.copyblogger.com/
3. Personal blog
Which type of blog should you have?
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Marketing via Blog
B2B Blogging Best Practices
1. Think like a Vertically Integrated Publisher2. Focus on Non-Branded Keyword Content 3. Ask Your Readers What They Want 4. Make Sure Your Blog Is Clearly Connected to
Your Website
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To get more visitors…
1. Make Your Blog Title Interesting and Compulsive
2. Make Your Content Easy to Read3. Make Your Content Search Engine Optimized
(SEO) [title, h2 tags etc.]4. Encourage Interaction, keep users engaged5. Include Social Sharing Buttons6. Link to Other Relevant Blogs
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Ways to market your blog
1. Leverage Employees and Customers2. Include Your Blog in Traditional
Communications 3. Write Guest Blog Posts4. Get Active in Online Communities5. Mention Media and Influencers
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Ways to market your blog (contd..)
6. Investigate Content Networks7. Invite Guest Contributors 8. Hold a Contest9. Mix Up Content 10. Submit your blog to directories
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Addons for blog
1. Subscribe by Email2. Category List3. Most Popular Posts4. Recent Blog Posts
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Addons for blog (contd..)
5. Search Box 6. Social Media Connection Options7. Calls-to-Action8. Social share buttons for each post:
Let your readers do the talking, a happy reader always does that
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Addons for blog (example)
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Corporate Blogging Strategy – How to keep it going?
Generate content ideas from various sources• From your routine work, like instances in office• Read a lot of other relevant blogs – DO NOT Copy• Most important source: Keyword Research Tools
like Google Adwords, Niche Finder etc. • From your own blog : from comments & use tools
like Tynt• LinkedIn questions / Quora• From Twitter• On your own – the best source !
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Blogging Examples (Starbucks)
• Goals: New product development, engagement
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Blogging and Business Leads
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Blog Frequency & Business Leads
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Case study: Marketing via
Blendtec’s Will It Blend: A Case Study
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Case study: Marketing via
Blendtec’s Will It Blend : In Numbers• Blendtec Youtube channel• Total video views : 148,978,809 (148 Million)• Subscribers: 354,342• Blended: iPod, iPhone, iPad, Notebooks,
Vuvuzela, Golf Balls and whatever you can imagine, including Diamonds
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Case study: Marketing via
Blendtec’s Will It Blend: SALES ?
• 186 Videos later, Blendtec sales are up by a
staggering 700%• Within five days of posting their videos on
YouTube and on their own website, the videos had garnered 6 millions YouTube views
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Case study: Marketing via
More Numbers
• Salesforce : 1,736,548 views• Dell : 7,320,273 views• Starbucks : 5,952,872 views• Google Apps : 5,807,959 views
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Case study: Marketing via Various companies, various reasons
• For marketing/advertising products & services– Eg: Blendtec, Google, Dell, Salesforce etc.
• For showcasing company strength– Eg: MS&L Group
• For acquiring talent– Eg: Mindvalley
• For managing reputation– Eg: Dominos
• For engaging users through interactive videos– Eg: Check video on next screen
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Marketing via A POSSIBLE APPROACH
Explore: Examples & Case Studies
Brainstorm: Campaign Ideas
Align: With Objectives & With Brand
Experiment: With Different Approaches & Different Tools
Great products + Weak branding = Weak sales
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Optimizing videos on
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Marketing via
Why Slideshare?• Remember the numbers: 25 million users and
rising. 75 million views a month• Free addition to Linkedin profiles – potentially
accessing another 65 million people and Facebook profiles – potential 500 million people
• Slideshare is a VERY HIGH traffic, active site
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The Approach
1. Optimize Your Slides2. Get Creative with Content3. The Company Slide4. Social Media Connections5. Widget Your Slides
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The Approach (contd.)
6.Social Media Posting7.Start a Group8.Promote through PR9.Add Some Audio [Slidecast]10. Latest feature: Zipcast [Live Webinar]
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Call to Action
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Better Call to Action
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Creating a Movement
For any Social Media Channel : YOU have to start the movement
Show people the way and they WILL follow you
Here’s a (video) example of what I just said
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Thanks! Let’s stay connected & Social
Abhinav [email protected]: @AbhinavSahai
LinkedIn: http://linkedin.com/in/abhinavsahaior
+91 - 9611 588 223