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SoGGIVINGSTRATEGICTOOL

as a

B Y M I I K K A L E I N O N E N

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SoGGivinginitiatesamovement.

Acompany

that

has

generatedmovement

intherecipientscanthendirectthisenergy.

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SoGAcompanythatgivescan

quite

literally

get

theworldsresourcestoworkforitsbenefit.

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SoGBUT WHAT ISGIVING?

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Giving

isdividedintwoconsecutiveprocesses.

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GIVINGPROCESS

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GIVINGPROCESS

REDEMPTION

PROCESS

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Bothofwhichcanbefurtherdividedintotwoparts.

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Thefirst

part

in

giving

isthemostdistinctandthemostvisible.Atthesametime,itisthehardest.

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Givingprocess

is

onlyactualizedwhenthereceiver

acceptsit.

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Receivingagiftalwaystriggersamotion

inthereceiverthatignitestheredemptionprocess.

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Giverneedstobereadytoreceiveandutilizethesurfacedmotion,whateveritsform.

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SoGHowcanthisbeturned

into

astrategy?

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SoGThinkbackwards.

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Y

Howarewehopingtochangethethinkingorbehaviorofthereceiver?

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ZWhatdoesthereceiverwant?

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XWhat

do

we

need

to

give

togettheresultsweare

lookingfor?

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Simply...

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Themotion

generatedinthereceiver

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Themotion

generatedinthereceiverTheneedsofthereceiver

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Themotion

generatedinthereceiverTheneedsofthereceiverThegivenobject

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