how to use linkedin for social selling
Post on 19-Sep-2014
47 views
DESCRIPTION
Social Selling University brings to you a detailed, step-by-step presentation about how to use LinkedIn for social selling. With the entire business world connected through LinkedIn, you will learn powerful skills on how to utilize these network to build connections and generate sales.TRANSCRIPT
![Page 2: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/2.jpg)
LinkedIn Facts and Statistics
![Page 3: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/3.jpg)
LinkedIn Facts & Statistics
119 Million LinkedIn Member Worldwide
Credit: Amodiovalerio Verde
Men59%
Women42%
![Page 4: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/4.jpg)
LinkedIn Facts & Statistics
Members By Country
Credit: Amodiovalerio Verde
![Page 5: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/5.jpg)
LinkedIn Facts & StatisticsDistribution by Job Function
Credit: Amodiovalerio Verde
![Page 6: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/6.jpg)
Create Your
Profile
![Page 7: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/7.jpg)
IS
With a Tie
![Page 8: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/8.jpg)
Be visible and professional on LinkedIn
Save the privacy settings for Facebook
![Page 9: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/9.jpg)
Create Your LinkedIn Profile
Demonstrate WHO you are and WHAT you have to offer
Fill out your profile so that it is 100% complete – Everyone on LinkedIn is working to put their best foot forward…you should too!
Customize your public profile link with YOUR name. This increases SEO value.
Customize your professional headline to grab attention and increase SEO value.
![Page 10: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/10.jpg)
Create Your LinkedIn Profile
Build out your personal brand
Get recommendations
Connect with people
Drive traffic to your blogs
Have people follow you
Allow people to share your profile page
![Page 11: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/11.jpg)
LinkedIn Checklist
Upload a pictureCreate an executive
summaryAdd in your education
Add 3 recent positionsAdd 3 Recommendations
![Page 12: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/12.jpg)
It should go without saying, but NEVER misrepresent your employment history on your profile. LinkedIn allows legitimate employees to flag your profile, and if you’ve lied, LinkedIn may suspend you or take you out of the system for good.
![Page 13: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/13.jpg)
Be Proactiv
e!
![Page 14: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/14.jpg)
1) Gain more visibility by adding connections
Being Proactive
![Page 15: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/15.jpg)
2) Increase your rank with search engines by making your profile public and customizing your public profile’s URL to include your actual name (LinkedIn is ranked very high by search engines)
Being Proactive
![Page 16: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/16.jpg)
3) Get business advice by finding answers to your most pressing questions
Being Proactive
![Page 17: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/17.jpg)
4) Conduct market research by asking your potential clients or customers what their greatest needs are
Being Proactive
![Page 18: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/18.jpg)
Use LinkedIn Groups
to Build
Connections
![Page 19: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/19.jpg)
1. Identify groups that are in your industry
2. Join them
3. LISTEN and ENGAGE
![Page 20: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/20.jpg)
Post your blog or articles in groups to catch members of
your industry’s attention
![Page 21: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/21.jpg)
Engage with people seeking help that your business can solve!
![Page 22: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/22.jpg)
IMAGINE LinkedIn Groups as a coffee
shop
![Page 23: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/23.jpg)
IMAGINE standing in line waiting for your coffee and someone in
front of you starts talking about a problem they have YOU can solve
with your business
![Page 24: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/24.jpg)
TAP them on the shoulder and ask to have coffee with them, explaining your product or service
![Page 25: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/25.jpg)
When a discussion arises in a LinkedIn
Group, reach out and tell people how
YOUR business can fulfill their
needs
![Page 26: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/26.jpg)
Use LinkedIn Signal
to HEAR what People are
Saying
![Page 27: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/27.jpg)
Search your company or industry to see what
people are saying
![Page 28: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/28.jpg)
Engage with people talking about your
company
“If you aren’t following your client’s and prospect’s blogs, Twitter and LinkedIn updates, you are missing out on an opportunity.” –Paul Castain’s Sales Playbook
![Page 29: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/29.jpg)
Benefits of looking at individual profiles of potential
prospectsYou find additional connections you
can use to engage someone
You show up as a visitor on a person’s profile
You get more details about a person
Identify other social streams or contact information
![Page 30: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/30.jpg)
LISTEN and…
![Page 31: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/31.jpg)
ENGAGE!
![Page 32: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/32.jpg)
5 Essential LinkedIn Apps for Sales
Teams
![Page 33: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/33.jpg)
WordPress
Your WordPress blog can appear on your profile
Can provide traffic to your company site for sales leads
“At my company, 20% of our web traffic comes from our sales team using the WebPress LinkedIn app.” –Koka Sexton
![Page 34: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/34.jpg)
SlideShareSlideShare is a place to
store and share all PowerPoint presentations
Increase brand awareness by sharing your business through creative presentations
Generate informed sales leads
![Page 35: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/35.jpg)
Box.netA central location for all of
your case studies, white papers, proprietary guides, ebooks, and more!
A potential sales lead can get into the nitty gritty of your company through your LinkedIn profile
![Page 36: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/36.jpg)
TripIt My Travel
If you’re always on the road, share where you’re heading
TripIt’s app makes it easy to share where you’re headed and when you’re connected to your leads
Grab a coffee with a business prospect when you know he’s in the same city!
![Page 37: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/37.jpg)
LinkedIn EventsPost events your
company will be attending
Sales reps will be able to see all of the events on the radar of their network
Network events
![Page 38: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/38.jpg)
THE MOST HELPFUL
TIP FOR LINKEDIN
![Page 39: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/39.jpg)
Are you ready?!?!
![Page 40: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/40.jpg)
LinkedIn will NOT get you a
job or generate leads for
your company…
![Page 41: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/41.jpg)
YOU WILL!
![Page 42: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/42.jpg)
Now you are on your way!
![Page 43: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/43.jpg)
Want to learn more
about SOCIAL SELLING
![Page 44: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/44.jpg)
Join us at
Live webinars on social selling
Daily blog posts on selling through social media platforms
Learn from the best in the business!
![Page 46: How to Use LinkedIn for Social Selling](https://reader038.vdocuments.net/reader038/viewer/2022102721/541ba3447bef0a210f8b66de/html5/thumbnails/46.jpg)
Thank you for joining us, Good
night!
Share with your friends!