social selling linkedin tools
TRANSCRIPT
Social Selling LinkedIn Tools
Brenda ClevengerPR ConsultantFeb. 6, 2015
What is Social Selling?
• Social selling is when you use social media to interact directly with your prospects. Interacting on social allows you to build a relationship and to provide info up until the time they’re ready to buy.
SOURCE: Hubspot
Boosting Sales thru LinkedIn
Rapportive
• Great for Gmail users
Newsle
Premium Subscriptions for Individuals• Job Seeker = $29.99• Pro = $59.99• Navigator = $79.99• HR = $119.99
What Can You Do w/ Free Version
1. Follow companies (Gallagher)2. Research prospects (Sperling/Birkulcius/Foley of Aon)
3. Track who has been promoted or replaced4. Find applicable content (Pulse)5. Share with your point of view6. Repeat
What Do You Say
• If LinkedIn suggests someone you don’t yet know
LinkedIn suggested you as a person I might know. Even though we don’t know each other I read your profile and LinkedIn is correct. You are someone I would like to know and invite to my network.
Source: LinkedIn Marketing by Viveka von Rosen
When Asking to be IntroducedHi [Name]I noticed you just got promoted or (make some personal comment).
I see that you are connected to Jane Doe. I have a need to visit with some benefits brokers in Texas about (joining our MVP group/dental network, sharing their PPACA challenges, comparing commission schedules. (Why are you reaching out).
Do you know her well? Do you think this is a good time to reach out? I’d like to chat you about Jane, but if you don’t have the time, could you pass along this message? If you are uncomfortable forwarding this introduction, no worries. There are a few other people I could ask, but I thought of you first.
Thanks in advance,Your Name
Source: LinkedIn Marketing by Viveka von Rosen
Sending a Personal Invitation
• Through People You May Know Page
Hi [Name],
LinkedIn suggested I connect with you. I see you [work at, attend, teach at] Company/College. I’ve [gone there, spoken there, worked there] too. Would you like to connect on LinkedIn?
Your name, credentials
Source: LinkedIn Marketing by Viveka von Rosen
Thank You for Connecting
Dear [Name]
Great to be connected and thank you for trusting me with your network.
What do you use LinkedIn for? With so many valuable people on here, I’m always open to exploring new synergies to help one another out.
In that vein, my company just completed this [study/whitepaper/infographic] and I’d like you to have it to learn from or share with anyone who might find it useful.
Your name/credentialsSource: LinkedIn Marketing by Viveka von Rosen
Asking for a RecommendationSUBJ: Can you endorse me for (blank)?
Hi [Name]
I hope things are going well at your company. Did your employees [make it through the merger, enjoy the holidays, have a stellar enrollment season]?
I was hoping you would take a few minutes to write me a recommendation for LinkedIn. You can write whatever you like or if this helps, pull from these bullets:•Industry knowledge•Experience in my industry•Ability to listen•Ability to see both from a bird’s eye and micro business view
Your name/credentialsSource: LinkedIn Marketing by Viveka von Rosen
