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How to use LinkedIn to engage your customersBy David Reilly
About me
B2B/LinkedIn Training Workshops
- Digital Skills training for Professional Services, LinkedIn, SEO, Social Media, Mobile Project Management
I manage a Digital Innovation Networking Group
-Future Thinking in Digital Marketing
Writer and Speaker
-Econsultancy, Financial Services Forum, Smart Insights
Why it matters
Source: CMO Council Research 2014
Understand your audience content needs
Think and plan like journalist
Salesforce: 371,954 followers
Concise and snappy headline are more likely to get engagement
Use LinkedIn Pulse
Own publishing network
Requires a long term approach
Integrate Slideshare into your profile
Presentations are one of the best ways in which professionals capture and share their experiences and knowledge, which in turn helps shape their professional identity,”
Showcase pages
Segment company pages by product and service
Host content for that product and promote it to an individual segment
Use Images, infographics and video
Company updates with images have a 98% higher engagement rate than those that don’t
Source: Social Media Week
Summary
• Exceptional reach and access to customer data
• Trusted environment
• Reaching people at the start of the sales funnel
