how to use mobile games within your brand marketing strategy
TRANSCRIPT
Advergame – que é?
How to use mobile games within your brand marketing strategy
BRANDED GAMES (advergames)
• It´s a game specifically developed for a brand
• (Or a game with embedded adver0sing)
What is an advergame?
• It aims at the promotion and advertisement of a certain brand in a non-intrusive way.
• It is based on a creative concept, new or not, • that leads to a unique marketing experience
What is an advergame?
• in order to attain deeper engagement with the user, • to reach higher brand fidelity and enhance ROI.
What is an advergame?
• Based on gamification techniques, its goal is to increase the brand exposure and imprint on the user´s psyche.
• It can run on several platforms: web, mobile apps, TV, etc.
What is an advergame?
1. Engagement 2. Brand awareness 3. Non invasive advertising 4. Viral Marketing 5. Shortcut to product basket 6. Knowledge about the user 7. Increase ROI 8. Cool image 9. Create brand-lovers
ECONOMY OF FUN!
Why invest in an advergame
Just Play. Have Fun.
Enjoy the Game! Michael Jordan
• It generates engagement with the brand
• It raises its brand-awareness • Positive non invasive advertisement
Por que investir num advergame
• It´s the user who invites the brand to be present in his life – he plays because he likes it!
• The client wishes to interact with the brand
message because …
It´s fun!
Why invest in an advergame
• Communication tool for Viral Marketing
• It offers higher interactivity than social networks posts and tweets
• The word-of-mouth can make the game go
viral in social networks
Why invest in an advergame
• Shortcut to basket: display of products and catalogs – Connected to website and e-shop – Integration of vouchers – Dissemination of special offers
• Better knowledge of the costumer through metrics: location, behaviour, preferences, etc.
• Higher chances of increasing ROI: – Longer online times can translate into new and better clients, and more sales.
Why invest in an advergame
• The brand is associated with an image of coolness, pleasure and fun!
Why invest in an advergame
Games can create “brand lovers!” Marketing is not only about speaking to clients
…Clients speak about the brand And they do the marketing too!
Why invest in an advergame
• Almost everything has gaming potencial! • Sectors – Hotels, restaurants, tourism, – Consumer goods: drinks, food, clothing, shoes, cars, etc. – Services – Energy: fuel, electricity… – Sport – Education – …
Why invest in an advergame
• Experience in gaming: We develop game apps for mobile platforms since 2011!
Why WingzStudio®
• Core Skills:
1. Gamification
2. User Interface and User Experience
3. Graphic Design and Illustration
4. Game Analytics
Why WingzStudio®
Brand Elements
Communica0on
Iden0ty
Marke0ng
Knowledge about the costumer
Products
Game characteris0cs
Gamifica0on
Hook systems
Social sharing
Game analy0cs
Connec0on to e-‐commerce
Client´s desired behaviour
Engagement
Awareness
Viral marke0ng
Sales
Gamification applied to Marketing
Our know-how
Unique image
• Bespoke graphic design and brand image
Game Engagement
• Progressive levels and engaging techniques (notificacations, updates, etc.)
Game impact
• Multiplayer • Social sharing
Increase sales
• Vouchers and special deals
• Connection to other forms of communication (website, Fb, etc.)
Our know-how
WingzStudio® is a small fun factory based in Coimbra – Portugal, that has developed several mobile games and has won two national prizes. Founded in 2011, WingzStudio continues to develop cool games for the various mobile platforms in the market.
Contactos: www . WingzStudio . com | [email protected] Bairro Sousa Pinto, 35 — 1º andar 3000-393 Coimbra / Portugal Telef: +351 239826216