how to use pinterest for marketing purposes, part 3 of 3

How to Use Pinterest for Marketing Purposes

Part 3 of 3

What You Learned in Part 2• You have learned how to get an account, set

up your profile, and set up a business profile.• You have learned how to pin and upload pins,

edit and delete them.• You have learned how to create and manage

pin boards.• You have also learned how to format your pins,

link using your pins, and about the type of pins you can use to market your business on Pinterest.

What You Will Learn in Part 3• How to set up a pinning strategy• Copyright issues you need to be aware of

when using Pinterest• How to collaborate with others• How to build your audience• Integrated marketing strategies using

Pinterest• How to measure and track your success

Set up a Pinning Strategy• Key Topics• Use Keywords• Photos of your products will be key!!• Use video if you wish• Related content from Amazon and other

trusted sources-don’t forget to put in your affiliate links, but remember, you are not allowed to use url shortening

EternalSpiralBooks.com/pinterest4

Housekeeping Issues on Pinterest• Administration-you can have more than one

person pin on the board and invite others to do so as well

• Artwork-if your site is not that visual, start snapping pictures!

• Etiquette and copyright-always credit sources if possible, or make everything in-house so there is no doubt.

• Do more than self promote-make your boards useful to others interested in your niche


Collaborating With Others• Group Boards• You can enable permissions on your

boards so others can pin too.• You can have enterprise-wide boards in

your account.• You will receive invitations from others to

join their boards. Do so strategically and helpfully. Focus on your niche only and pin high-quality material.


Building Your Audience• Use the find friend option

– Facebook– Twitter– Google+ and Gmail– Yahoo!

• Follow pinners posting relevant content• Cross-connect your social media accounts• Add a Follow or Pin it button toyour site or blog


Marketing Strategies• As a promotional tool• As a traffic driver• As a connection tool with other platforms• Hashtags• Commenting and @responding• Connect to Facebook and Twitter• One pin, several cross-posts• Use tools that allow advance scheduling of

your pins EternalSpiralBooks.com/pinterest8

Copyright Issues to Be Aware Of• Make sure you read the Terms of Service

and do not violate copyright• Cite your source• Pin from original source• Create your own content to be sure of

rights.• Check before repinning• Avoid embed=be clear about ©


Measure and Track Your Results• Google Analytics

– tagged URLs– Direct traffic

• Cross-posting engagement with Facebook and Twitter

• Re-pins• Re-tweets• Shares and likes on FB• Social networking is all about engagement and

relationship building these days, not just blasting out content


PinPals to Follow• Reciprocate pins• Note the top right corner of

your account, which will show the most recent messages related to your account, such as pinners who pinned your content or who are following your board now


Marketing: Pin Consistently• Pin every day for a couple of minutes• Cross-post with Facebook and Twitter• Make your pins useful• Be a real person with interesting pins• Set aside time to follow other pinners• Comment on pins• Link up with friends• Accept board suggestions


Get help as needed• The help menu is a great

way to find out more without having to hunt everywhere-click the question mark on the lower right of the page

• This site is far more user-friendly than it used to be.

• Pinterest has added new items for business owners

For help, visit: https://help.pinterest.com/en?source=question_mark

https://help.pinterest.com/en?source=question_mark



Conclusion• Pinterest is a fun and interesting way to interact

with others and market your business• It is highly visual and you can link to specific

URLs to track your marketing goals• New business and analytics tools are being

added all the time.• The demographics show that if you want to

connect with women, this is a great site• Participate and be real and your content will get

re-pinned.EternalSpiralBooks.com/pinterest14

CreditsThank you to Evelyn Trimborn for this presentation, derived from “How to Use Pinterest for Marketing Purposes,” by Jeff Hamilton, Evelyn Trimborn and Martin Warner, from Eternal Spiral Bookshttp://EternalSpiralBooks.com/pinterest

http://eternalspiralbooks.com/pinterest