Ing. Anthonie Wurth MBA – Founder, Mindmarker

How to Use Reinforcement to Increase Your Training Impact

Reinforcement Lessons I Learned from Olympic Training

How to Create an Effective

Training Reinforcement Program

The 7 Principles of Reinforcement

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1. Close the 5 Reinforcement Gaps

2. Master the 3 Phases for Results

Awareness Knowledge and Skills

Behavior Change

2. Master the 3 Phases for Results

3. Provide a Perfect Push and Pull

3. Provide a Perfect Push and Pull

4. Create Friction and Direction

Ask yourself: “How much guidance?”

5. Follow the Reinforcement Flow

6. Create Measurable Behavior Change

7. Place the Participant Central

Anthonie Wurth – Founder, Mindmarker

Training ReinforcementSuccess Stories

Case study Leadership

Overview:Largest hospitality organization in the world (4000 hotels)

2 day Revenue Management leadership course

7 month reinforcement program

Awareness (30%), knowledge (25%), application (45%)

Training and Reinforcement Results:35% increase in knowledge

82% more confident about objective and skills needed

85% made better revenue management decisions

79% adjusted their strategy

14% changed approach completely

Case study Sales

Overview:Healthcare consultancy

2-day sales course on opportunity management

4 month reinforcement program for 100 sales

Awareness (30%), knowledge (25%), application (45%)

Training and Reinforcement Results:84% knowledge level on methodology

97% was using the methodology after 5 weeks

90% reported a benefit in their sales cycle

59% reported being mostly accurate and 32% very accurate

4% reported OM not impacting their success