how to use social media for image building and personal branding

PRATIK DHOLAKIYA

www.e2msolutions.com @DholakiyaPratik

HOW TO USE SOCIAL MEDIA FOR IMAGE BUILDING


IMAGE BUILDING =

PERSONAL BRANDING


WHY IT IS SO IMPORTANT?

“Having a strong personal image on social media will make your personal

branding even stronger which will grow with you, and eventually help

in your career and business.”


BUT THE QUESTION IS –

HOW?


“MUST FOLLOW” SEO EXPERT

TOP 100 CONTENT MARKETING BRANDS

RECOMMENDED AGENCY

C O N T R I B U T O R



I Have Spoken At:


Popular Social Networking Platforms


MONTHLY VISITORS FOR 4 PLATFORMS

Source Credit: DreamGrow


PLATFORMS THAT MATTERS THE MOST

Source Credit: DreamGrow


ENOUGH OF THIS. SHOW ME HOWWWW???


OK. HERE WE GO..

“For the majority of people, the first thing that businesses will do when considering

you for a job will be to look you up online.

That could be something you leave to chance, or it is something you can control

by creating your own content.”



DOs


#1

FILL ALL THE INFORMATION ABOUT YOU ACROSS YOUR SOCIAL MEDIA

PROFILES


THAT INCLUDES:

1.  Your Bio 2.  Activities (NGO, Volunteering, etc.) 3.  Accomplishments 4.  Achievements 5.  Any Events You May Have Attended 6.  Certifications OR Awards 7.  Initiatives You Care About 8.  And ALL THINGS POSITIVE ☺


#2

USE LINKEDIN AS YOUR GO-TO SOCIAL NETWORK


#3

GOOGLE YOURSELF, AND MAKE SURE THERE’S NO INAPPROPRIATE CONTENT OR PHOTO(S) ABOUT/BY

YOU


#4

BE MINDFUL WHEN POSTING PERSONAL INFORMATION SUCH AS

YOUR LOCATION, WHEN YOU’RE GOING ON VACATION, ETC.


#5

BE RESPECTFUL OF OTHERS’ POSTS, EVEN IF YOU DON’T AGREE WITH

THEM.


#6

SHARE INFORMATION YOU THINK OTHERS WOULD ENJOY OR FIND

USEFUL.


#7

VERIFY THOSE YOU ACCEPT INTO YOUR SOCIAL NETWORK.

(ESPECIALLY ON FACEBOOK)


#8

GET RID OF ANY NEGATIVE POSTS AND PICTURES.


DON’Ts


#1

STAY AWAY FROM POSTING ILLEGAL ACTIVITIES.


#2

AVOID BULLYING YOUR TEACHERS, PROFESSORS.


#3

AVOID POSTING OBJECTIONABLE CONTENT OR PHOTOS.


#4

DO NOT POST ANY CONFIDENTIAL (NOT-FOR-PUBLIC) INFORMATION.


#5

DON’T TROLL! IT MIGHT PUT YOU IN A FIX.


#6

REFRAIN FROM USING DEROGATORY AND PROFANE LANGUAGE.


#7

IGNORE POSTING ABOUT COLLEGE POLICIES OR YOUR POINT OF VIEWS

ON THEM.


#8

DON’T UPLOAD ANYTHING THAT YOU WOULDN’T WANT EVERYONE TO SEE.


WHY SHOULD WE CARE?


#1

Like it or not, your communication becomes a strong part of your overall

image.


#2

Know that employers DO check your social media accounts.


AND,


#3

Once it’s on the Internet, it’s always going to be.


REMEMBER


Just because you don’t post pictures of every event or party you go to, it

does not mean it wasn’t fun or didn’t happen...


TO CONCLUDE


According to a study, 94% of employers use social media in

candidate recruitment, and 43% of employers who used social media did

not hire a person based on finding negative content.


THANK YOU… AND KEEP IN TOUCH!

Twitter @DholakiyaPratik

Facebook facebook.com/DholakiyaPratik Email [email protected]

C O - F O U N D E R

how to use social media for image building and personal branding

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