How to use storytelling in New Media to sell an idea

Kimberly Johnson @02709422

TransmediaStorytelling

Movies, Music, Photography, and Television…

are all forms of storytelling used to sell an idea.

HOW TO PINPOINT A STORY:

1. Recognize the form of expression. (film, television, music, photography).2. Identify the subject.3. Ask what are they trying to sell me?4. Discover the meaning.

Let’s look at an example!

4 STEPS

1. Form of Expression: Photography2. Subject: Abused woman3. What are they selling: Abuse awareness4. Meaning: Domestic violence is not

acceptable

HOW TO DEVELOP A STORY:

1. Decide what idea you want to sell.2. Choose a form of expression (film, television, music, photography).3. Determine the tone (humorous or dramatic).

Let’s look at an example!

1. Personal Story2. Historical Story3. The “meet the guru” story

3 METHODS

3 STEPS

Choose a method and follow three simple steps

Insurance agencies do a great job utilizing the power of storytelling through

television commercials to sell an idea.

http://youtu.be/uBOmqecAAsU

Below is a link to an example of AllState’s famous “Mayhem”

commercials:

1. What they want to sell: Insurance

2. Form of Expression: Television

3. Tone: Humorous

METHOD: “Meet the Guru”

References

Settler, Ben. "3 Simple Storytelling Methods That Can Do Your Selling For You.” Copyblogger. N.p., 08 Mar. 2012. Web. 02 Dec. 2013. <http://www.copyblogger.com/blog/>.

Day, Catherine Reid. "Navigating Transitions: Do Story and the 4 Mores Model Effect Performance and Community Engagement? A Research Paper Presented to the Faculty of Adler Graduate School _." (2011).

Bowins, Andrew. "Digital Storytelling Re-Imagined." RSS. N.p., 15 Sept. 2013. Web. 01 Dec. 2013. <http://socialmediatoday.com/>.

Bolter, Jay David and Grusin, Richard. Remediation: Understanding New Media. Cambridge, Massachusetts: The MIT Press, 1999.