How to Use the #Hashtag for

Killer Social Media Marketing Hashtags are now an established part of social marketing (and for the hardcore ones, physical) conversations. The growth of the use of the hashtag in the past suggests that its benefits are well established; and in addition to centralizing and encouraging conversations, the #hashtag can help create innovative branding ideas.

Hashtags are now an established part of social marketing (and for the hardcore ones, physical) conversations. The growth of the use of the hashtag in the past suggests that its benefits are well established; and in addition to centralizing and encouraging conversations, the #hashtag can help create innovative branding ideas.

Moreover, they are now active across channels. Now that they are no more exclusive to Twitter, it is possible to create a unified hashtag cloud across social channels to ensure optimal engagement and traffic. There are some few things to keep in mind when considering brand or campaign hashtags:

Keep your brand hashtag consistent and unique, and use it on all of your social sites. Make campaign hashtags for your social contests and promotions, to generate more engagement and awareness of your marketing efforts. Keep your business hashtags relatively short, so they’re easy to remember (and spell) for your consumers.

Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online® ingrid@bluedressinc.com 865-951-5887