how to utilize social media in your event strategy
DESCRIPTION
How to Utilize Social Media in Your Event StrategyTRANSCRIPT
• Create an event on your existing Facebook business page
• Post event link to Twitter + LinkedIn.
• Create an Event page on Eventbrite.
• EventBrite Link: http://www.eventbrite.ca/
• Announce that there are only a limited number of seats left
• Announce that there is only a limited amount of time available to buy them
• Run a Sale or a Special discount for a short amount of time
• Notify visitors in real-time when an offer is about to expire
• Post short updates that build buzz and excitement
• Introduce event speakers + presenters with short 1 minute videos
• Broadcast event setup, prizes, or special features about the event
• Hashtags are typically a word preceded by a # sign
• Brand all posts about your event with the same hashtag (i.e., #OurBigEvent)
• Encourage attendees to do the same when they mention your event on their Twitter
• 90% of meeting attendees have smartphones & 25% of event devices are iPads
• Great opportunity to collect attendees data
• Giving all attendees the opportunity to stay connected
If you’re using a Twitter hashtag, mention it at the event so people use it in their updates.
• Think about placement
• Put it in a central place where people can see it
• Create conversations with attendees by using the Hashtag somewhere on the screen
• Invite your speakers to announce the Hashtag before they make their presentation
• Have speakers produce teaser content which then goes LIVE only at your event
• Introduce Speakers with a Short bio + Headshot
• Start a Twitter Contest for Event Attendees, awarding them a Free Registration to the next event
• Post Blogs that have been pre-assembled in Conjunction with each Speakers presentation
• HootSuite: https://hootsuite.com/
• Assign a Social Media Curator to your Event to engage with your audience
• Monitor your Hashtag so that you can connect with attendees and absent guests
• Share LIVE images of the event, so that attendees who weren’t able to make it can join in
• Show your audience how much fun people had
• Ask guests to tag themselves in the pictures & grow your likes
• Grow your email list by only allowing access to certain content with sign-up to your newsletter
• Share your event reactions and key takeaways
• Publish your Twitter wall and embed it in a blog for absent guests to review
• Invite key speakers or panelists to write a guest post
• Post links to event pictures, videos through a Mailchimp Newsletter
• Share material such as presentation slides through Slideshare
• Create a “Thank You” e-newsletter with a promocode to the next event
• Mailchimp: http://mailchimp.com/