how to work with bloggers
TRANSCRIPT
Working with Bloggers
To Promote Your Event
Bess AuerGottaGetBlogging.com
FLBlogCon Blog Talk TV
GottaGetBlogging Florida Swim Network
@Bess_Auer
Come to My Event!Come to
My Event!
Come to
My Event!
Come to My Event!
Come to
My Event!
Marketing
@Bess_Auer
Engage, Equip, Empower
Empower them to spread word
Engage fans
Equip them with your event info
Current Fans + Their friends Paid Influencers
Your website
Your social media
Your emailings
Marketing
Organic, word-of-mouth marketing92% of consumers believe word-of-mouth
marketing over all other forms of advertisement.
@Bess_Auer
I just heard about this great event… can’t wait to go!
Who else is headed to this great event? I’ll be there all weekend!
Marketing
@Bess_Auer
Identify the Right-Fit Bloggers
Your Target Audience = Blog’s Readership
Your event = Blog Topics
Location?
Finding Bloggers
@Bess_Auer
Locate Those Bloggers
Blogger directory
Competitors’ postings
Finding Bloggers
@Bess_Auer
A Blogger’s InfluenceFinding Bloggers
@Bess_Auer
A Blogger’s Influence
Numbers don’t tell the whole story
Engagement
Look at blog posts
Contact/About/Media Kit
Look at social media channels
Finding Bloggers
X
@Bess_Auer
Finding Bloggers
Compensation
@Bess_Auer
Finding Bloggers
Money
Product/Tickets
Social Media Cash
Contract ConsiderationsGrant permission to use your logo and other assets
Be granted the right to repost the blog post/photos/videos
Stating and following all FTC disclosures
Confirming at all work is original
Meeting all due dates
Refraining from false or misleading statements
Reflecting well upon your brand in the spirit of the campaign
Finding Bloggers
Campaign
Campaign Command Center
Campaign
Campaign
Essential event information
Assets (photos, video, logos)
Pre-made graphics (think social)
Specific messaging
Hashtag
Posting due dates
Apps:Facebook Instagram Twitter Snapchat Email
Browser:Facebook Banner ads Blog posts Pinterest Email
Apps & Browser:Reading of longer posts - digital fold is key
Postings
Postings
640 x 640 px
Postings
Before
Actively tweet, favorite, and repost
Be available socially to answer questions
Make the hashtag visible - Tagboard, etc.
Blogger give-aways
Consider social media contests leading up
Before
Fun Idea:
Blogger-hosted pre-parties
During
Actively tweet, favorite, and repost
Be available socially to answer questions
Make the hashtag visible - Tagboard, etc.
Periscope, live stream
Capture the event! Photos, video, live blog
Fun Idea:
Red carpet-style coverage
During
Behind the scenes coverage
After
Actively tweet, favorite, and repost
Respond to everyone
Create recap videos
Ask bloggers for testimonials
#tbt and flashback posts
Need help?
