HOW TO WRITE PRODUCT DESCRIPTIONS THAT SELL

NOWADAYS THE ONLINE SHOPPING IS BECOMING EXTREMELY POPULAR. IF YOU WANT TO ACHIEVE SUCCESS IN THIS SPHERE YOU SHOULD KNOW SOME RULES

RULE#1• USE SUBHEADINGS WITHIN THE DESCRIPTION. YOU

CAN SEE A PRODUCT DESCRIPTION EXAMPLE HERE

RULE#2

• DON’T USE TOO MUCH TEXT! 2-3 SENTENCES PER PARAGRAPH IS ALL RIGHT. THESE ARE THE EXAMPLES OF PRODUCT DESCRIPTIONS

RULE#3• TRY TO USE NUMBER OR BULLET POINTS TO MAKE YOUR DESCRIPTION CLEAR AND

NEAT. NOBODY LIKES TO READ JUST A TEXT. SOME SAMPLE PRODUCT DESCRIPTIONS CAN BE FOUND ON OUR WEBSITE

RULE#4• BREAK YOUR LONG SENTENCES INTO SHORTER ONES. THEY SHOULD BE CATCHING

AND EASY TO READ AND UNDERSTAND. YOU CAN FIND A GOOD EXAMPLE OF PRODUCT DESCRIPTION ON THE WEBSITE.

RULE#5• DESCRIBE ALL THE BENEFITS THAT YOUR PRODUCT HAS. ADD SOME MORE. PEOPLE WANT TO BUY THE BEST THINGS. SAY HOW IT IS GOOD AT THIS AND AT THAT. ASK OUR EXPERTS HOW TO WRITE A GOOD PRODUCT DESCRIPTION AND THEY WILL TELL YOU EVEN MORE.

RULE#6• DEFINE YOUR BUYER AUDIENCE. FOR EXAMPLE, YOU SHOULD UNDERSTAND THAT

PERFUMES IN MOST CASES ARE BOUGHT BY WOMAN. SO THE PERFUME DESCRIPTIONS SHOULD BE TENDER AND CLEAR AND THEY SHOULD MAKE AN IMPRESSION THAT THIS PERFUME IS MADE ONLY FOR THIS SPECIAL WOMAN OR MAN WHO SHE WILL PRESENT THEM

RULE#7• DEFINE YOUR TONE OF VOICE. IT CAN PLAYFUL OR CHEERING. BUT IT SHOULD NOT

BE BORING AND TIRING LIKE IN AN ACADEMIC RESEARCH. A PRODUCT DESCRIPTION WRITER CAN HELP YOU WITH THAT.

RULE#8• DO NOT WRITE ABOUT THE PRODUCT BUT WRITE ABOUT SOLUTION! PEOPLE ARE NOT

INTERESTED IN THINGS BUT IN WHAT THEY CAN DO WITH THEM. FOR EXAMPLE, THIS CAMERA MAKE SUPER COOL SHOTS EVEN AT NIGHT. JUST LOOK HOW IT IS DESCRIBED ON MIT’S WEBSITE

RULE#9• SAY WHY IS YOUR PRODUCT BETTER THAN OTHERS FROM THE SAME TYPE. IF YOU

DON’T KNOW HOW, THE PRODUCT WRITER WILL GIVE YOU A HAND.

RULE#10• APPEAL TO YOUR READERS’ IMAGINATION. IF YOU WANT TO SELL THE PRODUCT YOU

SHOULD TELL WHAT SHOULD A PERSON DO WITH IT AND HOW, AND WHY IT IS SUCH A NECESSARY THING TO BUY. WEBSITE OF THE WASHINGTON UNIVERSITY IS AN EXCELLENT EXAMPLE

RULE#11• TEMPT WITH SOCIAL PROOF. WHEN PEOPLE ARE DOUBTING WHETHER TO BUY THE

PRODUCT OR NOT THEY LOOK FOR THE FEEDBACKS. IF THE FEEDBACK ARE POSITIVE THEY WILL DEFINITELY BUY THE PRODUCT.

RULE#12• ADD MORE QUALITATIVE PICTURES OF THE PRODUCT. UPLOAD DIFFERENT PICTURES

OF THE PRODUCT. HAVE A LOOK ON YALE’S HOMEPAGE.

RULE#13• AVOID CLICHÉS AND JARGON. PEOPLE MAY NOT UNDERSTAND THEM. HARVARD’S

WEBSITE CAN SERVE AS A GOOD EXAMPLE.

RULE#14• TELL A STORY. PEOPLE ARE INSTANTLY ABSORBED BY THE

STORIES. HOMEPAGE OF CLEVELAND STATE UNIVERSITY HAS A LOT OF BRIGHT EXAMPLES.

RULE#15• USE POWER WORDS. SUCH WORDS AS “NEW”, “FREE”, “GUARANTEED” OR “YOU” CONNECTS THE

SUBCONSCIOUS PERSON’S LEVEL AND HE OR SHE UNDERSTANDS THAT THIS PRODUCT IS FOR THEM.

• IF YOU FEEL THAT YOU STILL NEED SOME HELP , CHECK OUR PRODUCT DESCRIPTION WRITING SERVICE. ONLY BEST PROFESSIONALS WORKS THERE .

OR MAYBE YOU WANT TO DO IT YOURSELF, THEN HERE IS A GOOGLE BOOK

WITH SOME PROFESSIONAL TIPS

WANT MORE ? OUR PROFESSIONAL WRITERS AND

EDITORS WILL HELP YOU WITH A GREAT PLEASURE! CHECK OUR

WEBSITE PRODUCTDESCRIPTIONWRITER.NET