where to sell online social media product descriptions handcrafters business club
TRANSCRIPT
Where To Sell Online
Social Media
Product Descriptions
H a n d c r a f t e r s B u s i n e s s C l u b
Where To Sell Online
Your Own Website
Third Party Websites
Marketplace Websites
Where To Sell Online
Pros and Cons
Your reputation IS AT RISK– potentially!
NO control!
Limited ability to collect prospective customer information/sign ups
Moving goal posts
Third party/Market Place Websites
CONS
Let’s get the bad bits out of the way!
Your reputation IS AT RISK – potentially!
No control!
Potentially limited what you can sell – especially bespoke
No say about competitors – quality/pricing
Limited control over SEO/promotion
Guidelines/T&Cs – strict are restricting but slack leads to free for all
Delayed payment from third party websites
You can be closed down at anytime!
Limited ability to collect prospective customer information/sign ups!
Sales Funnel
Sign Up For YourEmail marketing
When you drive traffic to marketplace or third party site you cannot collect leads, additionally you are feeding potential
customers to a site they can browse.
You need to drive traffic
where ever you sell, you
cannot rely on ‘fo
otfall’.
Where To Sell Online
Moving goal posts
Rules change
Costs change
you can be closed down
If you haven’t been
able to collect
customers/leads
details you are up the
creek without a
paddle!
Trusted Outlet!
Additional marketing and Promotion
Guidelines and regulations
Existing traffic
Strength in numbers
Third party/Market Place Websites
PROSNow for the good bits!
Your OWN Website
PROS
No limitations
In Control
Marketing/Branding
Reputation
CONS
Autonomous (no restrictions)
Perceived cost
Technology
Trust
MOST IMPORTANT!
Where does your customer shop?Which one does your customer trust?
Where To Sell Online
The best place to sell online is the place where your customers already hangout!
Questions!!
Re: selling online!
Where To Sell Online
Social media
Which social media does your customer use?
• Drive Traffic• Build Relationships• Build Trust
Questions!!
Re: social media!
Where To Sell Online
PRODUCT DESCRIPTIONS
Zig Ziglar said, “People don’t buy for logical reasons, they buy for emotional reasons.”
In order to buy your customer NEEDS what you are selling. They are looking to buy a solution.
They need an emotional response to buy.
The need can be simply to feel good, or buy a great gift or to have something no-one else has!
PRODUCT DESCRIPTIONS
F.A.B ProductsFeaturesAdvantages Benefits
Example: Airbag:Feature: This airbag is made of canvas
Advantage: This airbag will inflate in an accident
Benefit: This airbag will save your life in event of an accident
WOW factor!
PRODUCT DESCRIPTIONS
F.A.B ProductsFeaturesAdvantages Benefits
WOW factor!
When you are writing your product descriptions you need to present the benefits.
Yes you will need to include the features, sometimes for legal reasons but those details never go at the start.
You want to draw you customers in with a ‘That’s me’ or ‘OMG’ response.
PRODUCT DESCRIPTIONS
TIPS:
Use adjectives which appeal to your customer.
Use the knowledge of your ideal customer and the niche you fit in to help you.
Make sure you talk directly to your customer to. “YOU will feel, Wearing this will make YOU”
Imagine you are talking to one ideal customer!
You need to overcome the lack of touch by appealing to emotions and solving problems.
PRODUCT DESCRIPTIONS
Slip into this gorgeous floral print mini to really feel the power of the flower this season.
Wearing this sexy off-shoulder design with colours that just shout ‘Summer!’ you’ll make a splash wherever you go, while a tie waist transforms your silhouette for effortless elegance.
So for all those long, sultry days in the sun, strap on a pair of gladiator sandals and prepare to shine.
Features: Benefits:
Floral print floral print is perfect for summer and those days outdoors
One-shoulder strap design off-shoulder design is sexy and youthful
Tie waist tie waist gives you a beautiful silhouette and accentuates your gorgeous figure.
Example
Use words to describe how your customer will feel after using your product, or while they are wearing it.
Benefits should appeal to their senses.
PRODUCT DESCRIPTIONS
Know Why! If you understand what your customer is looking for, you can anticipate his or her questions, and include the information you know the customer is looking for.
Use paragraphs and bullet points! Avoid jargons, slang, and clichés, unless it’s language that your customers clearly understand and expect you to use. Don’t use terminology only people in the know would use unless you are sure your customers will know too!!
Compensate for lack of touch! Write descriptions that convince the customer to buy your product even without being able to see, touch, smell, or taste it. Use adjectives that will appeal to your customers senses.
Questions!!
Re: PRODUCT DESCRIPTIONS!
Where To Sell Online