Social Data for marketing intelligence

Improve your marketing decisions through audience profiling

Social Data for Audience Insights

Thanks to the ongoing growth of social users activities, we are now able to make sense of emerging patterns and trends to inform strategic decisions.

Based on users activities on Facebook and Instagram, we create actionable insights about brands, industries and markets drivers.

Our ultimate goal is to help you to find your strategic audiences and better connect with them

Facebook gathers information about its members to improve the advertising relevancy

Our activities in / out of the Facebook ecosystem ( e.g Instagram ) enable an in depth understanding of who we are

Your interactions visible (Like, comment, shares) on FB & IT

Your behavior (time spent on video/content, page) on FB & IT

Your clicks (ads, content, friends,..) on FB & IT

Activities on FB & IT

Time spent on a website where there is a FB pixel tracker OR Facebook connect OR Ads from Audience network

With a pixel tracker on a website, each page of the website is analyzed

Activities online (pixel FB)

In certain countries, Axciom, Experian and others providers of data provide additional data to Facebook to enrich their members’ knowledge

Third party data providers

We unlock the biggest consumer knowledge center in the world

A serious study lead by researchers at the University of Cambridge and Stanford University showed how well Facebook can assess a person’s personality.

The results of this study revealed that Facebook* knows its members better than:

70 150 300pieces of content

Own friends from the moment they have liked

more than

Own family from the moment they have liked

more than

Own spouse from the moment they have liked

more than

*Facebook is the biggest database in the world with more than 1,7 billion active users on a monthly basis. Instagram, What’sapp & Messenger are proprietary of Facebook company.

pieces of content pieces of content

The Social Audience Profiling Platform

Our tool is connected in realtime to the biggest social network data points

and turns it in a simple yet powerful platform that delivers actionnable

insights

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Clients DataCustom audience - CRM

Clients DataCustom audience - Website

Facebook CriteriaSocio-demographics Connectivity Behavior Psychographics (interest)

Type of audience we can profile through SoPRISM

STEP 1: AUDIENCE DEFINITION

An in-depth profiling based on thousands of criteria

SOCIO-DEMOGRAPHIC CRITERIA01

BEHAVIORAL CRITERIA02

PSYCHOGRAPHICS CRITERIA03

Age/Gender/Geolocation/Parental status/Language/ Education/…

Socio-demographic criteria

Devices/Operating system/Network connection/…

Behavioral criteria

Media channel/Sport/Movie style/Favorite brands/Personalities/Mobility/…

Psychographics criteria

Social Audience Profiling is an online solution enabling brands to discover unique insights about their strategic audiences in an anonymous way by gathering several thousands of Socio-demographics, psychographics & behavioral criteria.

Several thousand criteria

STEP 2: AUDIENCE ANALYSIS

Audiences

8

170.000 people 6.800.000 people

VS

*Interest : all activities in/out of the Facebook ecosystem

9

Personas

Gamers / IT Foreigner Opportunist

26% 29% 45%

Man Dutch18-34Single

10% 8%

Connected

PressThe New TimesThe Guardian

De Tijd

10%Media preference

72%

Money GamesUnibet

PokerStarsBwin

Ladbrokes

Technology & electronics :Apple Inc.

GoProCanon Inc.

Seiko

Fast FoodMc Donald’s

Domino’s Pizza

6%Trading plateform:

EToroMetaTrader4Binary option

29%

Energy drinks:Redbull

Monster Energy

16%

Consumptions habits

11%

Technology Digital Data

Cloud computingBlockchain.info

Robot

MoviesAnime & science fiction

movies : Stars Wars

The Dark Knight

43%

5%6%

GamesVideo/Online/sports games

FifaCall of Duty League of Legends

Persona 1Gamers / IT

Brands relationship

Passion & Interest

Beverages 10%

Soft drinks:Coca-Cola

Fanta

6%

6%

Music House Techno

Alcoholic Beverages 8%

ChampagnesMoet & Chandon

24%

Android 6 %

15%

Social NetworkInstagram

SoundcloudSpotify

17% 13%

User Profile

8,5%

Connected

Mindset

31%53%

9%

AutomotivePremium brand :Mercedes-Benz

BMWAudi

PorscheCar segment :

Coupe & segment C

Technology & electronics :Apple Inc.

GoProCanon Inc.

Seiko

5%

Luxury JewelleryChopard

Jaeger-LeCoultreTAG Heuer

SeikoCarlier

15% 7%

8%

Technology :Digital Data

RobotArtificial intelligence

3D QuadcopterSolar energy

Investment :Real estate

Foreign exchange marketStock market

43%

15%57% 35%

E-Finance :Bitcoin

CryptocurrencyCoinbase

Travel :Frequent travelers

CruisesAdventure travel

Brands relationship

Passion & Interest

User ProfileSingle Man From Brussels : 25-34 : 18%

Languages : English (12%), French (8%), Arabic (65%), Turkish (55%)

Expats from Morocco (65%)

Islam Motivation

16,8%

Away from Family

Luxury clothingGucci

Louis VittonYves St Laurent

Smartphone Computers

7%

Android7%

Chrome9%

Galaxy S7Edge

37%

Persona 2Foreigner

9%

AutomotivePremium brand :Mercedes-Benz

BMWAudi

Porsche Car segment :

Coupe & segment C

Technology & electronics :Apple Inc.

GoProCanon Inc.

Seiko 10%

Luxury JewelleryChopard

Jaeger-LeCoultreTAG Heuer

Seiko

13%

SmartwatchesApplewatch

19%

15%

Technology :Block info.chain

Digital Data Quadcopter

RobotArtificial intelligence

Investment :Cryptocurrency

Real estate Foreign exchange market

Stock market

43%

17% 25% 19%

Travel :Frequent travelers

Ecotourism

Industry :Business

EntrepreneurshipReal estate

Investment banking

Brands relationship

Passion & Interest

Press (5%)

Media preference

Social Network7%

SoundcloudWhatsappSnapchat

International magazines (9%)Success (mag)

Entrepreneur (mag)Forbes (mag)

TV (4%)CNN Fox

Euronews

National newspapersDe Tijd L’Echo

8,5%

ConnectedSmartphone Computers

7%

Apple7%

Chrome9%

Iphone 735%

Persona 3Financial Opportunist Man

Dutch25-44

Married

User Profile

15%

13

Mapping

Gamer/IT Foreigner Opportunist

A new market research solution

Size of the sample doesn’t matter

Cheaper than alternatives

Automatic persona and adset generation

Data-driven decisions

Less than 30 mins for a pair of audiences

In realtime

FB + third data party providers

Thousands criteria

Fast

Actionable Cost-effective

In-depth

2 billions actives users we meet in an intimate way through their daily activities

ADVERTISING EFFECTIVENESS

CONTENT STRATEGY

MARKETING INTELLIGENCE

Data-drivenmarketing strategy

3 ways to get consistent Insights

A disruptive way to generate qualitative insights from the biggest database in the world

CONSUMER JOURNEY01

AUDIENCE DISCOVERY03

COMPETITION BENCHMARKING02

17

Top Personas

CONTENT

MEDIA

BELOW THE LINE ACTIONS

We can help you

We can help you

We can help you

We can help you

We can help you

We can help you

We can help you

We can help you

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A young & innovative startupwith strong achievements

Team with a broad set of skills

thanks to passionate Entrepreneurs,

Phd scientists, engineers,

experts,…

Top successful European

entrepreneurs invested in the team

and in our value proposition

2 years of Research &

Development to shape our proper

algorithmes

We proudly built collaborations

with prestigious brands & agencies

in 8 European markets