How We Publish

Consistent, High-Quality

CONTENT

A PRESENTATION FROM SOCIALEXIS: ALEXIS GRANT

STEP ONE: STRATEGIZE

Determine target market

Develop initial post ideas

Create writer guidelines

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STEP 2: RECRUIT WRITERS

How we find them…

Our team

Our network of 600+

freelance writers

Approach bloggers in

the space

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STEP 3: CREATE CONTENT

Begins in one of two ways…

Choose our own topics,

assign to writers

Solicit ideas from

potential writers, review

pitches, refine direction

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STEP 4: EDIT

What we look for…

Strong intro

Clear focus & story

Right tone = friendly, knowledgeable, original

Subheads for readability & SEO

Internal & external links

Write for the web: snappy & white space

Grammar

Not promotional

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STEP 5: OPTIMIZE FOR SEO

The main way we do this is

through the HEADLINE

Choose smart keywords

(Google trends & keyword

planner)

Mix of SEO-friendly &

clickable

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STEP 6: FORMAT

Add each post to WordPress with…

Proper formatting for easy readability

Image, plus ALT & description

Excerpt that shows prominently on homepage

Author byline, categories, Yoast, ect.

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STEP 7: MANAGE CALENDAR

Maintain healthy mix of

content & bylines,

publishing timely or

newsy posts on most

appropriate day

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STEP 8: TRACK WHAT WORKS

Look closely at analytics each month to determine what works

Which topics resonate with audiences?

Which headlines perform best?

Which writers do the best work?

Which keywords and posts are doing well in search?

How can we incorporate those insights into future content?

(Use Google Analytics and WordPress stats)

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QUESTIONS?

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