how you can harness internal social networking to achieve your goals
DESCRIPTION
A presentation for a group of managers who would like to introduce social media as an internal driver for change and to get to certain business goalsTRANSCRIPT
We‘re not in Wonderland anymore, Alice
Rick MansSocial Media Lead
How you can harness internal social networking to achieve your goals
That Gartner prediction is not something to worry about
You should worry about the fact that:
you are leaving money on the table
you are leaving knowledge in heads
you are a network, you work as silos
Every new node to a network adds exponentional value
Ask all people to share their ideas
Out of all ideas, will there be 50 good ones?
5 brilliant ones?
When using Social Media for idea generation, set
boundaries upfront
Manage Expectations
Adopt early successes instantly
Share success throughout each level in the organisation
You (as in: leaders) have to participate
Critical successfactor when not participating as a leader?
Luck
If you want to use social media as something to drive business, then you are the ones who should be participating.
Leading by example is key.
© 2010 Capgemini – All rights reserved 21
Internal Social Media is not play and fun,
it is hard work
It is work
“We have found a strong correlation between use of Yammer and staff
retention.”According to Deloitte
You could do something with it
Unlock the minds of our colleagues for
Knowledge sharing
From: why should I share this, to: why shouldn’t I share this
Idea generation
With all people you can get a lot of good ideas and even a few brilliant ones
Lead generation
Share ideas, but also share (LinkedIn) networks
Retention
Remember Deloitte?
OK, now what?
Think of what you want to achieve first
Start leading by example
That means that you are part of the conversation
Be clear about the goals and the restrictions
Make sure everybody knows
Top down sending a newsletter is not working
Look for ambassadors who will help you scale
They will lead together with you
Success won’t come overnight
Though with good design upfront you will get good result
Social Networking is work
If don’t start doing it, you will lose.
The good thing is:
Most of your ambassadors are already using social media
You just have to empower them
Your contact:
Rick Mans
Phone: +31 6 51 21 01 44E-Mail: [email protected]: http://twitter.com/rickmansLinkedIn: http://nl.linkedin.com/in/rickmans