how you can use the no more tools and assets...5. how you can co-brand the psas and use in your...

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How You Can Use the NO MORE Tools and Assets

In what ways have you heard about NO MORE or used NO MORE in

your work?

Polling Question

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1. Overview of NO MORE campaign

2. How you can access NO MORE assets

3. Overview of NO MORE’s social media tools and techniques

4. Overview of NO MORE PSA campaign

5. How you can co-brand the PSAs and use in your community

6. How you can leverage the NO MORE assets in your work

Webinar Agenda:

NO MORE is the first overarching, powerful, visual symbol to express support for ending domestic violence (DV) and sexual assault (SA) in our society.

Our Idea

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The symbol will be worn and displayed by both influencers and members of the public to express their commitment to this cause. It will also be used by the many organizations working in the field of DV/SA in their efforts to generate awareness, education, prevention, and funding.

Our Hope

Many major domestic violence and sexual assault organizations in the U.S. are behind NO MORE. They all agree that with this symbol we can take a tremendous step toward gaining the visibility, funding and support for these issues that the agencies working to prevent them desperately need and deserve.

Building the NO MORE Grassroots Movement

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NO MORE Corporate Partners

We are lucky to have corporate partners who donate time or resources to support NO MORE. NO MORE exists to support the work of DV and SA groups – our donations page links to organizations doing important work in the field.

NO MORE Day | March 13, 2013

Twilight actress Ashley Greene speaks at NO MORE Day in the Dirksen

Senate Office Building

Senator Mike Crapo (R-‐Idaho), co-‐sponsor of the

Violence Against Women Act

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Mariska Hargitay, Joyful Heart FoundaSon’s founder with AVorney General Eric Holder

Vice President Joe Biden And Mariska Hargitay

NO MORE Day | March 13, 2013

Building Strategic Partnerships: Indiana Says NO MORE

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NO MORE Night with the Washington Wizards

March 13, 2013

NO MORE Week | June 16-22, 2013

•  Father's Day activities •  NO MORE webinars

CALCASA Casa de Esperanza Break the Cycle National Domestic Violence Hotline Futures Without Violence

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National Campaign, Year One | Highlights

•  NO MORE Week (June 2013)

•  NO MORE PSA Campaign Launch (September 2013)

•  Domestic Violence Awareness Month (October 2013)

•  NO MORE Teen Social Media Push (February 2014)

•  NO MORE Anniversary Event (March 2014) •  Sexual Assault Awareness Month (April 2014)

How You Can Access the Online Assets

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How to Access NO MORE Activation Kit

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Social Media

What social media platforms do you use to promote your services or programs?

• Twitter • Facebook •  Instagram • Vine • Pinterest • LinkedIn • Youtube

A.  c B.  ddd

Question

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Social Media Pla\orms Twitter: @NOMOREorg Facebook: NOMORE.org Pinterest (New): NOMORE.org Instagram (New): nomoreorg

Social Media Techniques Tweet with and follow these hashtags:

#NOMORE #WeSayNOMORE

#SA #DV #EndSA #EndDV

Share your tweets:

Tag @NOMOREorg so we can promote your work and resources

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Social Media Techniques Get your audience involved with calls to action

–  Say NO MORE in the NO MORE gallery

–  Download the free NO MORE Activation Kit

Social Media Techniques Use NO MORE Activation Kit to co-brand your campaigns with NO MORE symbol

–  Cover / Header Image

–  Profile Picture

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Social Media Be creative!

We Want to Promote Your Work Do you have activity you want mentioned on the NO MORE Twitter and Facebook? Contact Rachel Haas [email protected]

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Public Service Announcement

Campaign

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NO MORE PSA Campaign

•  The Cast – Already Captured

Ali Wentworth Amy Poehler Andre Braugher Andrew Rannels Blair Underwood Blythe Danner Camryn Manheim CCH Pounder Charlie Watts Chris Canty Chris Meloni Christa Miller Christine Quinn Courteney Cox Dann Florek

Danny Pino David Marciano Debra Messing Gail Abarbanel Ice-T KaDee Strickland Kelli Giddish Kiernan Shipka Linda Fairstein Lisa Leslie Marcia Gay Harden Maile Zambuto Maria Bello Mariska Hargitay Megan Hilty

Nia Vardalos Patti Giggans Peter Hermann Ronnie Woods Samantha Ronson Shohreh Aghdashloo Stephanie March Tamara Tunie Tate Donovan Tim Gunn


•  The Cast – Expressed Interest and/or Confirmed

Andy Garcia Ann Curry Brian Williams Carlos Santana Chuck Schumer Cindy Crawford Cyndi Lauper Christiane Amanpour Dana Delaney Daniel Dae Kim George Stephanopoulos Jemima Kirke Jon Stewart Julianna Margulies

Julianne Moore Katie Couric Mario Batali Mary J. Blige Mary-Louise Parker Matt Bomer Nicole Kidman Sarah Silverman Sheryl Crow Sophia Bush Susan Sarandon Zoe Saldana

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•  Campaign Assets

Print Outdoor Video for Broadcast Video for Digital Additional Assets –  Over 10 hours of B-roll and Electronic Press Kit/Q&A footage to

be made available to select media outlets and for behind-the-scenes video(s) to be distributed online.


How do we realize the vision? NO MORE fear of the issues. NO MORE ignorance about the issues. NO MORE leaving it to others to find answers. NO MORE blaming survivors. NO MORE silence. NO MORE standing by and doing nothing. Perpetrators of this kind of violence rely on the fact that a campaign like this won't materialize, won’t coalesce. Raping and molesting and abusing and dehumanizing are far easier if the movement to end those crimes is fractured, if society is afraid to speak out, if we all hope the problem will somehow just.... go away. To all of that, we say: NO MORE. Together, we can end domestic violence and sexual assault.

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Polling Question

How would you fill in “NO MORE ______”?

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“Excuses”

Please note: These images for the PSA were removed.

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“Anthem”


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Play PSA video clips

What are your iniSal reacSons?

Any feedback (posiSve, negaSve, and/or suggesSons) would be

greatly appreciated!

Polling Question

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•  July/August 2013: Share and co-brand with DV/SA groups

•  September 2013: Launch campaign

•  2013/2014: Public service campaign on TV, radio, billboards, in print

•  Continue to build through social media

How to Access and Co-brand PSAs

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NO MORE PSA Campaign: Field Activation

•  Campaign creative to be made available to the field by late summer •  Stock video/digital, print, out of home and web banners •  Customizable (for co-branding) print, out of home and web banners •  Request form for assets in additional sizes or formats •  TBD – radio and other additional assets

•  Organizations will need to agree to a few terms and conditions to access online download portal •  Primarily designed to protect the cast •  No corporate co-branding without written request and approval •  Best efforts to share information on placements •  Transfer/sharing of assets does not change ownership of creative

materials

NO MORE PSA Campaign: Co-Branding

•  Final creative will be designed to accommodate brands from non-profits in the field

•  PSD files will be available for all stock creative, additionally sized/formatted creative can be requested

•  Currently identifying resources for approved vendors who can customize the creative while maintaining the design integrity of the campaign

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NO MORE PSA Campaign: Co-Branding Samples

NO MORE PSA Campaign: Staying Informed

•  If you’d like to receive email updates about the PSA campaign and the exact timing of the creative release, please email your Name, Organization and contact details to:

[email protected]

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How to Leverage the NO MORE Tools and Assets in Your Work

Use NO MORE to Help Generate New Awareness, Funding, and Supporters for

Your Work •  Host a local [insert your city] Says NO MORE Day

•  Encourage local businesses and community members to participate by

•  Wearing NO MORE pins (purchase through NCADV.org) •  Placing signage on their locations with NO MORE and local agency

logos •  Tweeting with a designated hashtag (i.e. “STLsaysNOMORE”)

•  Host a Twitter Chat •  Start a Thunderclap

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Use NO MORE to Help Generate New Awareness, Funding, and Supporters for

Your Work •  Ask local business to host a “NO MORE Night” where 10% of

their proceeds will be donated to your agency •  Create a Facebook event to invite members of your network, local

organizations, local public figures, and individuals to patronize the establishment during that night

•  Continue to drive awareness by creating a message and hashtag on Twitter that tells people where to go and how to get involved and request your network to retweet and share

•  Post signage at the location during “NO MORE Night” •  Have greeters hand out postcards branded with the NO MORE symbol

and your website, so they can visit and donate •  Approach your local newspaper to see if they can attend events and

report on the partnership, and how others can get involved

Thank you! Any questions?

how you can use the no more tools and assets...5. how you can co-brand the psas and use in your...

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