hp photosmart consumer printer &hktb summer temptation event
DESCRIPTION
HP Photosmart Consumer Printer &HKTB Summer Temptation Event. Qunar.com Support Pla n. Content. Qunar Blog Channel Introduction Qunar Users Profile Our Support Plan Quotation & Target. Blog Channel Introduction. 2009 New Feature. i .qunar.com Qunar Blog Channel. - PowerPoint PPT PresentationTRANSCRIPT
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HP Photosmart Consumer Printer &HKTB Summer Temptation Event
Qunar.com Support Plan
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Qunar Blog Channel Introduction
Qunar Users Profile
Our Support Plan
Quotation & Target
Content
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Blog Channel Introduction
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i.qunar.comQunar Blog Channel
2009New Feature
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2005 Domestic Flight
Channel
2007Deals and Visa
Channel2009
Travel Blog Channel
New
Feature
One Stop for Browsing & Comparing Travel Products
Save Time & Money!
Building a service which can help travel consumers to make better decision
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i.Qunar= 我去哪儿 ! 爱去哪儿 !Qunar means "where are you going?" in mandarin Chinese. “I”means me but also pounce the same as “love” in mandarin Chinese
贴近主题“爱创造”
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i
Interactive互动
Sharing分享
Communication
沟通
Emotion情感
Affluence影响
To better know when, how, where travelers are traveling to
Create emotional elements to enhance
communication channel
To connect with other travelers around the countries
Users generated content-travel story, photos and smart travel tips
Allow viral spread of true experience
about brands and destination
The concept of i.Qunar = the powerful online communication channel
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New blog channel gives advertisers ability to engage with Chinese travelers
•To connect 30 million qualify travelers who visit Qunar every month.
•To target your advertising message to Chinese travelers in sophisticated ways.
•To reach out travelers with editorial-style placements designed to inform and inspire.
•To leverage the exposure by highlighting your products, theme, services or destination.
•To generate online conversation among those highly sought after travelers.
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Qunar User Profile
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• Online user survey conducted by Synovate Research Beijing
Synovate Survey November 2008, target respondents: Qunar Users & General Online Users, sample size: >1000 users• Qunar CNY User Survey February 2007 , sample
size: >400 users• Qunar Spring Travel Trends Survey May-June
2007, sample size: >600 users
Data Sources
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Qunar User China's
Emerging Elite
Qunar users are valuable to advertisers
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Most of our users are between 25-40: Qunar users are more mature than general online population
The most favorable demographic group in terms of disposable income& willingness to travel
18-24 yrs34%
25 - 30 yrs34%
31 -40yrs26%
Above 41yrs
6%
Male55%
Female45%
General online users accounted
for 51%
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Our users are highly educated83% has Bachelor Degree and above (College + University)
High School and below
6% College23%
University60%
Graduate School and
above9%
Others2%
Qunar’s users’ diploma distribution
General online users accounted for 51%
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Others1%
Housewife1%
Student7%
Unemployed1%
Selfemployed6%
Top management14%
Middle management
34%
Non Management
36%
Full-time Employed
85%
Twice as many Qunar users work at foreign- invested / large companies
Nearly half of Qunar Users work in high-tech, consulting and professional services industries
Qunar GeneralForeign direct
investment company18% 9%
Large company (>500) 38% 27%
Occupation
IT/Internet/TelecommunicationsManufacturing Consultant/Professional serviceGovernment/EducationTravel/Transportation Others
%231822141013
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Our users are affluent consumers ¼ of users has monthly income more than RMB8,000
Qunar household income are 20% higher than general online population
below RMB 3,00028%
RMB3,000-RMB 5,000
27%RMB5,001-RMB 8,000
19%
RMB 8,001-RMB 1,000
9%
above RMB 10,000
17%
QunarMean
GeneralMean
Monthly Personal Income (RMB) ~ 6,800 ~5,600
Monthly Household Income (RMB) ~ 12,000 ~9,800
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Qunar users have already travelled over the country and are ready to go abroad
82% own credit cards Around 50% own airline membership
cards Around 40% own hotel membership
cards
• 45% own passports• 30% have been issued a visa before• 25% claim to be fluent in English • Around 20% own international credit
cards
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Past 12 months
1 HK/Macau/TW2 Thailand3 Singapore4 Japan5 Korea6 Malaysia7 USA8 UK9 EU
1 HK/Macau/TW2 EU3 Singapore4 Korea5 Thailand6 Japan7 Malaysia8 India9 Australia
The overseas destination our users plan to visit next Qunar users are more likely to
travel for leisure (30% more than general users)
Qunar users takes 32% more trip on average(Qunar Users 9.6
times/General Users 7.3 times)
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Our Support Plan
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Blog Channel Support
本期主打: HP+HKTB 爱创造专题围绕 Shopping, Dinning, Culture, Nature 和 Entermainment
Event Calendar
Map Hot City
Hot
地图热点推荐!点击进入活动页面
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Qunar Blogger Support
In order to the event more effective , Qunar is willing to help to find out 3-4 Qunar Super Bloggers to participate this campaign.
Viral spread of the true experience about Event.
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Production Support
Deals channel is also willing to promote 爱创造 travel
Production .
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Innovative Ad format Support
Before Click
After Click
Flight Search Result Page
Crazy Ad !!
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Left Banner Right Rectangle
260Example: http://affiliate.qunar.com/affiliate/ext/crazyad/
Innovative Ad format Support
Synchronized Banners!!
Flight Search Result Page
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Innovative Ad format Support
Homepage Leader
Board
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Being Developed
Blog Content
Skin + Tear Back
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Quotation & Target
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Recommend Package
Support Channel Ad Format Impressions
Homepage+
Flight Search Result Page
Leader Board 4,200,000
Crazy Ad 700,000
Synchronized Banner 300,000
Super Text-Link N/A
Homepage Text-Link N/A
Blog Channel Map Icon 300,000
Recommend Content 105,000
Event Calendar 300,000
Deals Channel Production N/A
Blogger Invite 3 Super Qunar Bloggers to attend this campaign
Estimate Clicks Rate Card Discount Price
41,000 RMB347,660 RMB262,390
Special Offer
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Strategic Package
Support Channel Ad Format Impressions
Homepage+
Flight Search Result Page
Leader Board 3,500,000
Crazy Ad 560,000
Synchronized Banner 240,000
Homepage Text-Link N/A
Blog Channel Map Icon 300,000
Event Calendar 300,000
Blogger Invite 2 Super Qunar Bloggers to attend this campaign
Estimate Clicks Rate Card Discount Price
23,480 RMB265,890 RMB199,414