PRESTIGE INSTITUTE OF MANAGEMENT

Presented By:-

Shikha Shrivastava

Aradhana Dubey

Mahima Soneja

Shikha Shrivastava

“PRAGATI PATH”

OVERVIEW

STRENGTH

MISSION AND VISION

STRATEGIES

MARKET SEGMENTATION

PRODUCTS AND SERVICES

TAGLINE

Industry Computer hardware

Computer softwareIT servicesIT consulting

Founded January 1, 1939; Pale Alto, California, U.S.

Founder

WILLIAM HEWLETT DAVID PACKARD

Vision –

“To view change in the market as an

opportunity to grow; to use our profits and

our ability to develop and produce innovative products, services and solutions that satisfy emerging customer needs.”

Mission –

“To provide products, services and solutions

of the highest quality and deliver more value

to our customers that earns their respect and

loyalty”

Solid market position.

Listed in various 500 company.

Diversified product portfolio.

Strong brand equity.

Strong financial condition.

STRATEGIES

LEADER ATTRIBUTES AND

BEHAVIOUR

“Always accountable”

“Will to win”

“Highly capable and innovative”

CORE PRINCIPLES

“Achieve meaningful result”

“Believe in the power of people”

VALUES

“Trust and respect”

“Achievement and contribution”

“Results through teamwork”

“Meaningful innovation”

Major Product line of HP

HP produces lines of printers, scanners, digital cameras, calculators, PDAs servers, workstation computers, and computers for home and small-business use; many of the computers came from the 2002 merger with Compaq.

HP as of 2001 promotes itself as supplying not just hardware and software, but also a full range of services to design, implement HP Web Jetadmin printer management software.

HP Output Management suite of software

Light Scribe optical recording technology

HP Photo smart digital cameras and photo printers

HP SPAM.

Snap fish by HP, a photo sharing and photo products service and support IT infrastructure.

PRODUCTS AND SERVICES

Cross Channel Analysis: Analyze, interactions, transactions, personal interests, and behavior across all channels.

Automatic Profiling:Build and update implicit profiles based on the most recent interactions.

Out-of-the-Box Website Functionality:Leverage website best practices such as recommendations, directed navigation, promotional displays, and customizable polls.

Customizable Content Targeting:Personalize and test look and feel, content, and offers, or target entirely different sites to different customer segments or anonymous site visitors.

Third Party Data Source Integration:Make smart decisions based on a comprehensive view of information.

MARKET SEGMENTATION

REVENUE TO GENERATE HP

Imaging & PrintingGroup (25%)

HP Services (19% )

Enterprise Storage &Servers (16%)

Software( 3%)

HP Financial Services& Other (1% )