hrs/tnd associates human resource consultants tom dondore, sphr 4 park plaza reading, pa 19610
TRANSCRIPT
HRS/TND ASSOCIATESHuman Resource Consultants
Tom Dondore, SPHR4 Park Plaza
Reading, PA 19610www.hrstndassociates.com
Where to Find the Staff You Really Want
• Alternatives to failed systems
Forget the traditional
• Want ads are expensive and bring more trash than treasures
• Candidates will NOT drop by• There are no more “Employers of
choice”• Your reputation is NOT enough
Forget the traditional
• Internal postings are not enough• Word of mouth needs hype to succeed• The Job Center (Career Link) has limited
potential• Temp agencies mean revolving doors• Use professional recruiters your way--
not theirs• Newspaper ads cost a fortune--deliver
next to nothing
Marketing Approach to Recruiting
• Select target market and develop specific messages to meet the audience
• Develop recruiting messages and activities to “sell” the job
• Make it easy for the job seeker (customer) to buy
• Bright Ideas
Marketing Approach to Recruiting
• Roll out the red carpet for candidates
• Create a positive recruiting image in the community
• Collaborate with others to achieve recruiting goals
Marketing Approach to Recruiting
• Recognize that recruiting is a survival issue in business today
• Avoid “tried and true” methods that don’t really work
• Use a variety of messages and activities with specific foci
Marketing Approach to Recruiting
• Develop a strategic recruiting action plan
• Get full organization support for recruiting efforts
• Use you employees as you best samples of success
Let’s Get Creative!!!!!!!!!
• A radio Campaign! - DJ broadcasts live from your open house
• Try cable TV ads - short and frequent
• Use mall and street kiosks
• Coupon Magazines
Let’s Get Creative!!!!!!!!!
• Signs in ball parks (LL and pros) and gyms
• Establish a firm school partnership
• Event sponsorships• Airplane banners at
public events
Structure Effective Bountie$
• Don’t be stingy• Put a time limit
on the bounty• Pay it in CASH -
in public!• Cover the taxes
Don’t be stingy…….
• Calculate the advertising costs per hire
• Make bounties match REAL hiring costs
• $100 bounties get no results
Put a time limit on it…..
• Don’t leave a referral hanging without a deadline
• Incentive employees to actively search for candidates
• Top limit should be 60 days
Pay Ca$h……
• Hand it to the referrer in PERSON
• Create a ceremony to show others the it really works!
• Gross up the award to cover the taxes and the reward is more meaningful!
Seeking Workforce 2000+?
• Older workers - SS earnings break
• Disabled• Immigrants• Teens• Retiring Military• Moonlighters
Seeking Workforce 2000?
• Prison release programs• Homeless• Welfare• Your customers• Your vendors• Extended families
The Internet Salvation?
• Not hardly…….• Helpful, but no silver bullet• Learn how to use the FREE sites• Advertise carefully - get
data!!!!!!• Seek out busy local sites• Don’t let it eat up fruitless time
Now, to the recruiters…..
• Not as expensive as you think, if you are careful
• Analyze your real recruiting costs• Opportunity costs - match your costs
against your internal effectiveness• Negotiate fees and levels of service -
search for innovative methods
Now, to the recruiters…..
• Seek out unique search plans designed especially for your organization
• Get a full service package - Summary interviews, Testing, References, Background Checks, Administrative tasks, Interview space, Negotiations, etc.
Now, to the recruiters…..
• Consider - Do you really want to use a temp agency that has to run a newspaper want ad to fill its own jobs?
The Secret Technique -….that recruiters keep hidden
•NETWORK RECRUITING!• Always in the recruiting mode• A 24/7 task - for everyone in the organization• Patterned after good sales techniques• Assumes contacts are EVERYWHERE
The Secret Technique -….that recruiters keep hidden
• Uses everybody you know and get to know
• Pyramid your possibilities• Every “NO!” is one step closer to
“YES!” - and a HIRE• Based on continual and expanding
lead development• One thing leads to another………...
The Secret Technique -….that recruiters keep hidden
• You will find that everyone is really willing to help
• If not currently productive, contacts may be the keys to opening future doors
• Have lots and lots of business cards• Observe everyone you meet -
EVERYWHERE!
The Secret Technique -….that recruiters keep hidden
• Always look to future job opportunities, not just the present ones
• Develop a warm relationship with your telephone and email
• Make lists of possible helpful contacts• If they help or if they don’t, always ask
if they know someone else who might help you
The Secret Technique -….that recruiters keep hidden
• Use email often for thank you’s, etc. Then they have your address for future reference and referrals
• Keep copious and well organized notes and contact directories
•Never be afraid to make that DUMB call!!!!!!!!!!!!
HRS/TND ASSOCIATES, INC.
Human Resource Consultants
Tom Dondore, SPHR4 Park Plaza
Reading, PA 19610www.hrstndassociates.com