Hugh Griffiths - Director, oMbiel

Friday, 8 October 2010

Since the opening of the Apple App Store in July 2008, Apple unleashed a

revolution upon the smartphone marketplace.

In July 2009 Apple’s App Store was one year old– amazing figures -

1.5 Billion downloads and 65,000 apps

June 2010: 5 Billion downloads, 225,000 apps

The Rise of the Smartphone

Friday, 8 October 2010

The Rise of the Smartphone

The smartphone is emerging as the next computing platform.

The mobile applications renaissance has been dominated and led by Consumers.

Enterprise Mobile Apps :

Friday, 8 October 2010

The Rise of the Smartphone

•Greater choice of devices & with lower cost options• Smart phone features are

becoming customary• location-based services, app

stores, gesture recognition, operating system updates

• Students are bringing these devices to University/College

Key Consumer Enablers

Friday, 8 October 2010

The Rise of the Smartphone

• Increasingly more powerful devicesImprovements in processing capability, memory, UI, battery plus features including video, camera, compass, GPS, Bluetooth, Wi-Fi, – adds up to a very strong mobile computing hardware

• Faster and Accessible NetworksWi-Fi, 3G, 3.5G ......

• Adoption of Service-Oriented Architecture & Web Services

Industry Standard for sharing dataAll Application Vendors are adopting SOAIT Departments are creating web services

Key Technology Enablers

Friday, 8 October 2010

The Rise of the Smartphone

www.ombiel.com/campusm.html

• How many students have smartphones?• What services do they want on their smartphone?

Friday, 8 October 2010

MMU Survey (Ongoing)

Windows3%

Symbian3%

Other5%

Android19%iPhone

34%

Blackberry36%

Smartphone Ownership

48% of students surveyed have smartphones

Friday, 8 October 2010

Most Useful ServicesCourse/exam Timetables

Course Info/Deadlines

Accessing VLE

Library Account

Campus Maps

PC Availability

Alerts

Staff Directory

Locating Friends

University News

Tagging uni photos

0 75 150 225 300

42

90

103

116

151

154

154

186

209

288

290

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Key Challenges

• Provide a Student Experience that they expect on their device • Lots of Devices &

Operating Systems •Cycle of change every 6-12

months• new mobile operating systems,

new devices (tablets), new features

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Mobile Application Development

Architect for change and reuse!

Browser, HTML5 Cross-platform development Native Apps

Widgets

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campusM™ Mobile Platform

campusM™ is an enterprise mobile platform to enable

Universities & Colleges to deliver a world-class, personalised mobile experience.

campusM™campusM™

campusM™

campusM™ campusM™

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campusM™

• campusM™ for Students • campusM™ for Student Recruitment• campusM™ Solo/Multi• can create specific apps eg. Visitors,

Welcome Week, Open Days, Students Union, International Students

• campusM™ Conferences• campusM™ for Staff• campusM™ for Alumni

TRINITY COLLEGE DUBLIN

Friday, 8 October 2010

campusM™ for Students

University News: RSS Feeds

Pocket Guide: e.g., Photos, Videos, New Student Guide, Careers Advice, etc.

Promotions: Campus-wide Messaging and Promotions

Directory: Authenticated and Controlled by groups

Library: My Account plus Search, Reserve, Renew

Location Aware: “Find my Friend”

Campus Maps: Search Campus Maps, Nearest, plus PC Availability

Notifications: Notifications / Alerts (timetable changes, books overdue)

Timetables: Personalised Course and Exams

Finance: Fees Status

Course Details: Personalised Course Information

Grades: Personalised Grade Information

Friday, 8 October 2010

Friday, 8 October 2010

Thank you.www.ombiel.com

coming soonwww.campusm.com

Friday, 8 October 2010