hul
DESCRIPTION
Product portfolio of HUL.TRANSCRIPT
A SUBSIDIARY OF UNILEVER, A BRITISH – DUTCH MULTINATIONAL CONSUMER GOODS COMPANY.
FOUNDED BY – WILLIAM LEVER
INVESTOR PRESENTATION NOVEMBER 2011
In the next 20 minutes – About the Company FMCG Market Opportunity Strategy Recent Performance – SQ’11
ABOUT THE COMPANY
Work to create a better future everyday.
Help people feel good, look good and get more out of life with brands and services
that are good for them and good for others.
will inspire people to take small everyday actions that can add up to a big
difference for the world.
will develop new ways of doing business that will allow us to double the size of
our company the reducing our environmental impact.
ABOUT THE COMPANY - REACH
HUL: India’s largest FMCG Company
75 Y of Experience
Market Capitalization > of $ 16 Bn
2 out of 3 Indians use
HUL products
ABOUT THE COMPANY
Unparalleled leadership positions
ABOUT THE COMPANY - HOME AND PERSONAL CARE
Portfolio straddling the pyramid
Soaps & Detergents: 45% Personal Products: 30%
ABOUT THE COMPANY – FOOD, BEVERAGES AND OTHERS
Tea Coffee Processed Foods Ice Creams Water
Beverages – 12% Packaged Foods – 6% Others 2.2%
Beverages: 12% Packaged Foods: 6% Others: 2.2%
ABOUT THE COMPANY – GROWTH
2006 2007 2008 2009-10 2010-110
0.51
1.52
2.53
3.54
4.5Turnover
Turnover
From $2.6 Bn to $4.2 Bn
ABOUT THE COMPANY - EXTERNAL RECOGNITION
6TH most innovative company globally
Most responsive supplier of year by TESCO India
Best Employer Brand in Asia, 2011
Golden Peacock Global Award for CSR for the year 2011
• 2. FMCG Market Opportunity
FMCG Market Opportunity
FMCG Market Opportunity
Increase in LSM, Living Standard Measure results in an increase in consumption and HUL is uniquely positioned to exploit the opportunity.
* Strategy
* STRATEGY
*Driving virtuous circle of growth
*How we will win
* Winning with brands and innovation
*Deliver superior products
>50% of portfolio launched/ relaunched
*Winning with brands and innovation
*…and drive categories of tomorrow
Personal Products Packaged Foods
And also reshaping skin and health care products
*And the result is………
*Winning in the market place
*Win with winning customers: Rural
45000 and 26000
*Winning in the market place
*Execution power house : Project IQ
Deliver Assortment
Reduce out of stock Build Assortment
*Winning through continuous
improvement
*Lean, responsive & consumer led value chain
Consumer perceived Quality – through product incidents and complaints
E2E Competitive Cost – Manufacturing and Distributing excellence and Commodity risk management
Service & Execution – CCFOT and OSA
*Winning through continuous
improvement
*ROMI: Comprehensive approach
1. Optimum allocation to advertisement, promotions & trade spends
2. Optimised promotional sell out
3. Optimal advertising production & fee
*Winning with people
Dream employer across campuses
Best employer in India,2011 awarded by Aon Hewitt
*Winning with people
*Building a consumer and customer centric organisation
*3500 employees on street,16000 outlets converted into perfect stores.
customer credo
RECENT PERFORMANCE – SQ’11
Competit
ive &
pro
fitable
growth
in a
challe
nging
enviro
nment
Domestic Consumer business grows 18.5% Operating profit grows by 30.1%; up 130 bps Interim dividend of 7.6 cents (Rs.3.50) per share
Continued fo
cus
on innova
tions
Now more accessible
with Re.1 sachet Vim relaunched with
“100 Nimbuon ki Shakti” Dove: Nourishing Oil
Care range with Vita
Oils Vaseline lip therapy re-
launched.
A&P remains
competit
ive
across
segments
A&P spends
maintained at $142 mn
(Rs.651 crore); lower
by 200 bps Spends increased in
Personal Products,
Beverages and Packaged Foods
Recalibrated in Soaps
& Detergents in line
with industry Focus on ROMI
continues
LOO
KIN
G
AH
EA
DHeadwinds
Uncertain
global
economic
environment
Inflation and
adverse impact
of rupee
depreciation
Competitive
intensity
Tailwinds
Strong
monsoon
augurs well
Diverse
portfolio
straddling the
pyramid
Differentiated
capabilities for
competitive
advantage
OU
R S
TRATEG
Y A
ND
GO
ALS
REM
AIN
UN
CH
AN
GED
COMPETITIVE GROWTH
PROFITABLE GROWTH
Sustainable Growth
Winning Today
Winning
Tomorrow
THANK YOU
Submitted byGROUP – 4ADITYA.Y
VIPUL BHARADWAJSIDDANTH RAIAKANKSHA CHOWDARY
ANSHITANITESHNEHA