Presented by:• ASHIK T.P• NIYATI MEHTA• EKTA PATEL• SHAILESH RAI

CONTENTS• Introduction to Company• History• Vision and Mission• Organization structure• Brands• Competitors• SWOT analysis• Porters five force model• What makes HUL different from other FMCG companies• Social responsibility• Awards • Conclusion

Introduction Hindustan Unilever Limited (HUL) is the largest FMCG(Fast Moving

Consumer Goods) company in India. It is owned by the British-Dutch company “Unilever” and has about 52%

majority stake in Hindustan Unilever Limited . Its products include foods, beverages, cleaning agents and personal care

products. HUL has over 35 brands spanning 20 distinct categories. As per Nielsen market research data, two out of three Indians use HUL

products.

OVERVIEW OF A COMPANYType Public

Industry Consumer goods

Founded 1932

Headquarters Mumbai, Maharashtra, India

Key people Harish Manwani (Chairman),Sanjiv Mehta (CEO and MD)

Products Foods, beverages, cleaning agents personal care products and water purifiers.Turnover 30,170 crores(2014-15)

Net income 4,315 crores (2014-15)

Number of employees 18,000 (2014)

Parent Unilever

R&D CENTRES: MUMBAI & BANGALORE, INDIA.

WEBSITE : WWW.HUL.CO.IN

History • Hindustan Unilever Limited was established in 1933 as Lever

Brothers India Limited by Lever Brothers.• In 1956, it became known as Hindustan Lever Limited, as a result of

a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd.• The company was renamed in June 2007 as "Hindustan Unilever

Limited“• Lever Brothers first commenced operations in India in the summer

of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers” • It began an era of marketing branded Fast Moving Consumer

Goods (FMCG).

VISION OF COMPANY

MISION OF THE COMPANY

Unilever's mission

Is

“TO ADD VITALITY TO

LIFE”

Board Of Directors

Mr.Harish Manwani-Chairman

Mr. Pradeep Banerjee Executive Director, Supply Chain

ORGANISATION STRUCTURE

Mr. Sanjiv Mehta – CEO and Managing Director

Mr. P. B. Balaji - Chief Financial Officer

BRANDSHUL is the market leader in Indian consumer products with presence in over 20

consumer categories such as soaps, tea, detergents and shampoos amongst other using its products

The company has a distribution channel of 6.4 million outlets and owns 35 major Indian brands.

Its brands include:• Food and Drink brand• Personal Care brand• Home Care brand• Water Purifier brand

COMPETITORSPersonal Wash:

HUL’s Brands Competing Brands

Lux Rexona Breeze Lifebouy Pears Dove Hamam

Santoor Fair Glow Cinthol Godrej No.1 Nirma Dettol Fiama Di Wills Vivel Margo

Laundry:

Surf Excel Wheel Rin

Ariel Nirma Ghadi Tide

HUL’s Brands Competing Brands

Skin Care:

HUL’s Brands

Competing Brands

Fair & Lovely Pond’s Vaseline Lakme

Fairever Boroplus Nivea Garnier

Light Olay Neutrogena

Dental Care:

Close upPepsodent

Colgate Anchor Dabur Red Babool Cibaca

HUL’s Brands

Competing Brands

COMPETITORS

Competitors of HUL

L’OREAL

NESTLE

DABUR

MARICO

GCPL

EMAMI

NIRMA

ITC

Variety of products Distribution Network Brand image Quality Management Innovation R&D strength

Not able to compete with local competitor in the rural market

Strong Competitors & availability of substitute products. Low exports levels. High price of some products.

SWOT Analysis

Huge Market

Increasing per capital income

Increasing consumption pattern

Potential for making more impact of brand image.

Coming in technology e.g. in water purifiers

Tax and regulatory structure. Mimic of brands Substitute products Removal of import restrictions resulting in replacing of domestic brands.

PORTER’S FIVE FORCE MODEL…

Buyer Power• Number of Customers• Size of Each Order • Price Sensitivity• Ability to Substitute• Cost of Changing

Threat of New Entrant•Time and Cost of Entry•Specialist Knowledge•Cost Advantage•Technology Protection•Barriers to Entry

Supplier Power• Number of Suppliers•Size of Suppliers•Your Ability to Change•Cost of Changing

Threat of Substitution•Substitute Performance•Cost of Change•Reduce customer loyalty

Competitive Rivalry• Number of Competitors•Quality Differences•Other Differences•Switching Costs•Customer Loyalty•Costs of Leaving Market

What makes HUL different from other FMCG company…? • STRONG MANAGEMENT• INNOVATIVE CULTURE AND IDEA • ASSET LEVERAGE• PRICING POWER• CONSUMER LOYALTY• BRAND NAME• TECHNOLOGY• EMPLOYEE SATISFACTION

CORPORATE SOCIAL RESPONSIBILITYProviding education on health and hygieneRehabilitation of special or underprivileged children Rural development. Plays active role in natural calamities Lifebuoy Swasthya Chetana - Health & Hygiene Shakti – Empowerment of women through micro-enterprise Opportunity Yashodadham - Relief and Reconstruction in

Gujarat's Kutch district

AWARDS AND RECOGNITION In 2015, The Digital Marketer and innovative ads In 2014,HUL is client of the year at effies2013 india In 2014, hul wins awards for leadership in HR In 2013, Supplier of the Year for CSR / Sustainability In 2012, HUL was recognized as one of the world's most innovative

companies by Forbes. Hul was the first highest ranked indian company as per forbes list. Hindustan Unilever Limited won 13 awards at the Emvies 2012 Media

Awards .

Conclusion• Company is having good position in the market, despite facing intense competition from local and global FMCG• The main objective is to get the full knowledge of the products of the HUL and what are they doing to get the customer loyalty, to maintain there market. • The company has deliver in the past and has potential to do better in future• HUL placed itself successfully in position of market leader in FMCG product