Human Value and Community Outreach

Prof. (Dr.) Nirupama PrakashDirector, Amity Institute of Social

SciencesAmity University UP

What are Human Values?

There are five stem values and many sub-values or virtues that come from the main values. Together they make up the tapestry that forms an individual of character, containing all that makes a human of character, containing all that makes a human noble, caring and kind.

Human Values

• Love • Peace -Using the tool of the mind• Truth -Using the power of intellect • Right Conduct -Using the tool of the

body• Non-violence -Awakening the spirit

within

How Are The Human Values Taught?

There are two main approaches:• The Direct method• The Inter-curriculum and extra-

curriculum method

The Direct Method

The direct method uses five proven teaching techniques, they are:• Thought for the day•  Stories•  Values based songs• Activities• Silent sitting

The Inter-curriculum and extra-curriculum

method• Let right conduct dominate wealth and

liberation dominate desire, then you life will be a success.

• Let us progress together, let us move about together, let us live together without enmity.

Community Outreach -Key Learning

• Broader understanding and definition of Outreach

• Scope and Advantages of Outreach• Community Portfolio - Effective

Outreach

Outreach Goals

• Enhance Community Awareness• Increase the visibility of program• Broaden community support• Engage new partners/ stakeholders• Improve knowledge and attitudes and behaviours

Building Rapport/Trust With

The Community• Building rapport/trust within the community is a critical prerequisite

to conducting community outreach. • Building rapport is helpful and contributes to the overall safety of the

outreach worker during the field visits.• This is a time consuming task and an on-going process. • The following basic strategies should be applied in order to build

trust and deliver services:• remain consistent, sensible, visible, sincere, respectful, genuine,

nonjudgmental.

• Active participation and presence of an outreach worker at the following local activities/events can also contribute to the process of building rapport/trust:• block level parties, fairs, holiday festivities, community board

meetings, public hearings

Outreach Lifecycle• Needs Assessment• Goals and Objectives• Stakeholder

Identification• Key messages

• Structure for Implementation

• Outreach strategy tools and Mechanism

• Implementation • Adjustments

• Process and Outcome evaluation

• Result analysis

Planning Development

ExecutionEvaluation

Community Outreach Portfolio

• Key tools for engaging communities and increasing awareness of your project

• Community Outreach kits according to the audience• Community forums/ workshops--designed for specific target

groups• Presentation proof to various businesses, agencies, partners• Stakeholder Partnership Development–Collaboration based

Approach to planning• Communications Plan– Oral and Written messages• Displays at locations where the community gather – Photographs • Secondary Research

Community Barriers• Stigmas, myths and misconceptions• Behaviors and Perception • Politics• Lack of support• Lack of trust• Lack of funds

• Community barriers to effective outreach will always exist.

• However, outreach workers should take every opportunity to explain in clear, culturally appropriate terms the goals of their outreach efforts.

Dos during community outreach

• Do conduct needs assessments and evaluate areas where your target populations hangs out and there is intense activity.

• Do be flexible in scheduling.• Do accommodate target populations.• Do carry identification at all times.• Do let someone know where you are at all times.• Do have contingency plans for emergencies and dangerous

situations.• Do accept offers of help from community residents.• Do learn to recognize some of the characteristics and behaviors

of the target populations

Do Not's during community outreach

• Do not wear expensive clothes jewelry or uncomfortable shoes.

• Do not carry valuables or large amounts of money, or take your wallet out.

• Do not carry weapons.

• Do not make promises in the community that you can not deliver.

References• Community Outreach Strategies 101 -Presented by: Pallavi

Kashyap   (

http://www.idocc.ca/documents/Kashyap_CommunityOutreachStrategies101_000.ppt)

• Outreach Strategies Training (www.cdc.gov/outreach/resources/OutreachOverviewPresentation.ppt)

• Human Values (www.issenz.org.nz/human%20values.html)