humancredit - turning ad-millions for the good(s)!
TRANSCRIPT
14.03.10 v06 www.humancredit.cc
HumancreditAdvertising for the good(s)
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We want to solve a social problem!
Co-Founder
raumHOCH GmbH
Architect
Co-Founder
Graphscape GmbH
Lead Developer
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Co-Founder
Forum nachhaltig Wirtschaften
Marketing
Georgi Musev Christian David Alistair Langer
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NGOs: - online fundraising still doesn’t work good
Ad-industry & brands: - bad targeting, mediocre ad-quality
- no one likes online ads
Internet user: - unpleasant experience (ad-flooding),
- passive consumes
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NGOs don’t raise enough online.
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The “Gelbe Villa” in Berlin:“We get maximum 5% over the internet…”
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- Advertising Industry
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$ 100 Billion on digital ads in 2013
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+ 30%
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but negative perception of digital ads:
“annoying”, “don’t work”, “bad targeting”…
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$ 25 Mio. to AdBlocker
Plus
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We, the users provide the raw material…
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…but don’t have any influence on the profit.
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We accept conditions of use…
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We are flooded by non-relevant ads…
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Why aren't ads always “super cool”?
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We want to change this!
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Humancredit aims to divert 1%
of the global online advertising
revenue to charitable projects
and make advertising better!
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$1 Billion in 5 Years
for the good(s).
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Our Win-Win-Win Strategy
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A tale where the „Bad Guys“ also win!
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NGOs
getHumancredits
Turning ad-millions into donations.
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Internet User
become provider,
collect Humancredits,
deliver consciously:
Brands &
Advertisers
become buyer;
fund the Humancredits
Cookies,
Attention
Feedback,
Time
Humancredit,
a non-profit platform, sources,
hosts and promotes…
“Social Payback”:
They decide, who should profit from their data, receive
only relevant ads, donate with their Online-Activity & Time
– without spending Money!
Win
“Social Micropayment”:
get a new fund raising source,
better online fundraising,
more donations.
Win
“Social Advertising”:
better targeting,
new feedback channel,
more reach, efficiency,
consumer ad-engagement, ad-quality,
ad-budgets turn into donation-budgets.
Win
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What will
Brands & Advertisers
pay for?
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For a Premium Ad-Brand!
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A “Fair Traid” seal for online marketing.
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A seal for socially responsible ads.
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“Peugeot pays for your attention!”
“The Emirates too ;-)”
like?
dislike?
we love your feedback!
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For social surveys on ads & products.
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“We donate for your Feedback!”
200 Humancredits
in 2 Minutes
= 2 Dollars!
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For socially responsible inventories.
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“We donate for your Spotify-time!”
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Ein “Charity Plug-In” für Internetnutzer
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Charity Plug-In activ: 12.840 Humancredits
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No one has to change anything
on his value chain!
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Humancredit ads value
to each step
of the value chain
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Christian is happy!
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“At the end of the month I’ve collected with my “Web Time” 2,40 Dollars for charities without a single click!
They go to ‘Gelbe Villa!’”
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Georgi even more…
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“I’ve beaten Christian ;-)
I just gave my feedback to some ads and collected about 820 Humancredits!
They go to the ‘Sinn-Stiftung!’”
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The bills of the “Gelbe Villa” are paid ;-)
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“At least there is somebody who donates for our operating costs!Since we take part at Humancredit things go better!”
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Brands & Werbeindustrie profitieren!
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“We’re investing ad-money for charities,
we are in a dialog with our customers
and we’ve got more efficient!”
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Our Roadmap
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What’s next?
1. We run an online survey campaign.
2. We are at the reCAMPAIGN March, 24-25
3. We invite you to a workshop April, 12-13
4. The founding of the “Humancredit gGmbH” is under
construction.
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Donate 500 Humancredits in 5 Minutes!
You donate up to 5 EUR with your feedback!
www.humancredit.cc
With feedback on our concept.
For one out of five betterplace - projects.
Enjoy!
!!! still some bugs to fix :D !!!
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Thanks!
Georgi, Christian, Alistair
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HumancreditAdvertising for the good(s)