Brandbook

Table of Content

ContentsBrandbook 1Table of Content 2Introduction 3Logo usage 4Colors 5Typography 6Illustrations 7Artwork 8Illustration packshots 9Official packshots 10Icon & environment 11Posters & other 12Web 13POS - Materials 14

IntroductionOrganic Human = a few dedicated and passionate Bio Juice makers - mixed with options from wives, girlfriends, and friends - being our self - keeping it original and personal.

The primary base of the Juice is tasty bio Apples & Grapesmixed with carefully chosen ingredients and nothing else!

We strongly believe in bio ingredients.Organic provisions. Natures choice...As they did in the olden days, we are going native keeping the original natural taste.

“Go Native” with Organic Human!

Logo usageThe logo has been created with a cen-tered principal in mind.

The “organic“- top part of the logo is made from the typeface called Cuba-na. It is a very compact typeface, and its role is to fastend the logo, especial-ly the more light lower part “Human“, which has a lot of gaps in it.

Here you can se the amound of space that is needed around the logo, for the logo to gain the best proportionsand contitions regarding other ele-ments joining the logo on various sur-faces.

ColorsMain variant colors:

Elderflower &Ginger

aronia & blueberry

blackberry &Strawberry

mango & pink guava

pomegranate & raspberry

Secondary variant colors:

C: 2% M: 54%Y:100% K: 0%Pantone: P 144 CR: 250 G:172 B: 75

C: 10% M: 100%Y:62% K: 0%Pantone: P 7636 CR: 217 G:29 B: 80

C: 70% M: 76%Y:17% K: 5%Pantone: P 7676 CR: 100 G:82 B: 138

C: 95% M: 83%Y:44% K: 44%Pantone: P 2767 CR: 82 G:122 B: 99

C: 61% M: 14%Y: 92% K: 1%Pantone: P 489 CR: 114 G:168 B: 79

C: 5% M: 8%Y: 98% K: 0%Pantone: P 107 CR: 246 G:220 B: 17

C: 5% M: 8%Y: 98% K: 0%Pantone: P 107 CR: 246 G:220 B: 17

C: 4% M: 100%Y: 67% K: 0%Pantone: P 192 CR: 228 G:27 B: 74

C: 12% M: 78%Y: 41% K: 0%Pantone: P 702 CR: 241 G:113 B: 145

C: 5% M: 8%Y: 98% K: 0%Pantone: P 107 CR: 246 G:220 B: 17

C: 70% M: 35%Y: 65% K: 15%Pantone: P 625 CR: 82 G:122 B: 99

C: 70% M: 35%Y: 65% K: 15%Pantone: P 625 CR: 82 G:122 B: 99

C: 95% M: 83%Y: 44% K: 44%Pantone: P 2767 CR: 82 G:122 B: 99

C: 61% M: 14%Y: 92% K: 1%Pantone: P 489 CR: 114 G:168 B: 79

C: 45% M: 100%Y: 38% K: 18%Pantone: P 242 CR: 132 G:29 B: 90

C: 0% M: 14%Y: 44% K: 12%Pantone: P 7501 CR: 227 G:195 B: 139

TypographyPrimary font - Vag Rounded Light typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Primary font - Wisdom Script AIA B C D E F G H I J K L M N O P Q R S T U V W X Y Zabcdefghijklmnopqrstuvwxyz1234567890

body text areas - Futura, medium italicABCDEFGHIJKLM-NOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

These are the main typefaces used within the Organic Human branding.The primary fonttype is a rather bas-tant font, used for display and titles.

The secondary font, is a script type, which works great together with the primary fonttype Bebas Neue.Together they form a retro feeling, that leads thoughts back to the 50’ies and earlyer days, stil with a modern take.

The fonttype Futura (medium light) is chosen to have a great reading font-type for body teat areas, and materi-al needing longer text areas.

IllustrationsThis is the fruit and vegetable illus-trations picturing the various vari-ants, and ingredients.

The style of the illustrations draws their look from potato printing, and uses that raw feeling.

ArtworkHere the illustrations devided in the various sets that shows the 5 variants.

The last one is pictured on the back of the bottle, and in-dicates what the base of the drink is made from.

Illustrational packshotsThese are the “drawn“ packshots, which are sometimes used to give the brand-look a more retro look, and thus they sometimes goes bet-ter together with the other illustra-tions from the Organic HUMAN world.

Official packshotsThese are the photographic ren-ders of the Organic Human Bio Juice series. They are usually used in web-shops and in adwertise-ments in various both printet and online material.

Icon & environmentInstead of using various indivial icons and symbols, we have creat-ed this eco-environment that real-ly says it all.

Recycle, wind-created energy, electrical cars! In other words, treat the world with care, and be responsable!

This is also the reason why our bottles are made as they are. You could argument that plastic is not good for the environment, but it is actually better and les resource using, then for ex. glass bottles (to recycle and clean glass bottles ac-tually uses more energy, in terms of water, transport and so forth), than to use the bottles we do.

Posters & other

Go Native in

Sial ‘12Go Native in

Sial ‘12

Bio Juice

WebThis is the web-setup, which is a part of the webspace of www.se-lected-goods.com.

The layout of the website is made with the same retro-feeling that the other material is created with.

It offers a short presentation of the concept, and a listing of the various variants.

Colors and fonts follows this man-ual, as should all other support material.

P.O.S- Materials

5 unikke varianter

Here are the POS material and the tone they are kept in. Here we are using same colors, and same retro look. Usally made with a centeret principal!

Here is pictured:

• Wobbler• Roll-Up