husqvarna group history

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With a passion for precision At Husqvarna Group, we’ve been going beyond the expected and creating ground-breaking engineering since our start, back in 1689 Over the years, our passion has led to innovative solutions in very different areas – from weapons and sewing machines to motorcycles and much more As we see it, it’s all about constantly setting new standards in technology and usability

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Page 1: Husqvarna Group History

With a passion for precision

At Husqvarna Group, we’ve been going beyond the expected and creating ground-breaking engineering since our start, back in 1689

Over the years, our passion has led to innovative solutions in very different areas – from weapons and sewing machines to motorcycles and much more

As we see it, it’s all about constantly setting new standards in technology and usability

Page 2: Husqvarna Group History

The waterfalls – powering the rifle factory

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The drillingwork at the waterfalls in Huskvarna, Sweden, is our first large plant

The last shotgun was produced in 1989

At the beginning of the 18th century this state-owned rifle factory had some 1,000 employees

16891689 1872 1874 1896 1903 1919 1959 1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 2012

Page 3: Husqvarna Group History

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Sewing machines exported to 5 continents

As demand for rifles drops, the machinery turns out to be well-suited for producing sewing machines

The operation was divested in 1997

1689 1872 1874 1896 1903 1919 19591872 1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 2012

Page 4: Husqvarna Group History

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Largest foundry in Scandinavia

Besides rifles and sewing machines, kitchen equipment in cast iron is produced; pots, grinders, stoves and ovens

Meat mincers is a great export success with over 12 million exported

1689 1872 1874 1896 1903 1919 19591874 1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 2012

Page 5: Husqvarna Group History

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Sweden’s first large bicycle factory1689 1872 1874 1896 1903 1919 19591896

Husqvarna-branded bicycles are popular due to their high quality

The last bicycle is produced in 1962

A large number of patents are registered

1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 2012

Page 6: Husqvarna Group History

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Earning a world-wide reputation1689 1872 1874 1896 1903 1919 1959

The lightweight yet powerful engines helped make some of the most successful track racing and motocross bikes in history

The operation was divested in 1987

1903 1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 2012

Page 7: Husqvarna Group History

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Expanding into lawn mowers1689 1872 1874 1896 1903 1919 1959

When acquiring Norrahammars bruk, the product range also includes lawn mowers

The first test with a lawn mower powered by an engine is done in 1947

1919 1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 2012

Page 8: Husqvarna Group History

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Expertise in engines used in chainsaws1689 1872 1874 1896 1903 1919 19591959

Demand for bicycles, mopedsand motorcycles declines

Production of chainsaws is started in 1959

1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 2012

The expertise in engines is utilized in new product areas

Page 9: Husqvarna Group History

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A pioneer in ergonomics19701689 1872 1874 1896 1903 1919 1959 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014

1969 Husqvarna launches the world’s first chainsaw with integrated anti-vibration system

1959 2012

Page 10: Husqvarna Group History

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Sweden’s first female board member1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 20121689 1872 1874 1896 1903 1919 1959 1970

When Lil Wettergren is elected to the Husqvarna Board of Directors, she becomes the first female board member of a Swedish listed company

Page 11: Husqvarna Group History

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Expansions in outdoor power products1689 1872 1874 1896 1903 1919 1959

Electrolux acquires Husqvarna

Organic growth and acquisitions, such as AB Partner and Jonsereds AB

1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 20121978-1979

Page 12: Husqvarna Group History

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Strengthened positions in the U.S.1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 20121689 1872 1874 1896 1903 1919 1959 1980’S

Strengthened positions in the U.S.

Acquisitions of Poulan/Weed Eater and Roper Corp, make the U.S. the largest market for garden equipment

Page 13: Husqvarna Group History

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Pioneers in robotic lawn mowers1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 20121689 1872 1874 1896 1903 1919 1959 1995

The world’s first solar powered robotic lawn mower

Sales took-off 15 years later making it a big success story

Page 14: Husqvarna Group History

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Power cutters and diamond tools1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 20121689 1872 1874 1896 1903 1919 1959 2002

The first power cutter was a saw accessory launched in 1958. That is the starting point of what today is the business area Construction

When Diamant Boart International was acquired in 2002, the construction business turned into a world leader

Page 15: Husqvarna Group History

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On its own feet1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 20121689 1872 1874 1896 1903 1919 1959 2006

Husqvarna becomes independent again and is listed on NASDAQ OMX Stockholm

Page 16: Husqvarna Group History

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Expansion through acquisitions1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 20121689 1872 1874 1896 1903 1919 1959 2007

Gardena makes the Group the European leader in consumer watering products

Zenoah and Klippo brings complementary products and geographic expansion

Page 17: Husqvarna Group History

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Expanded presence in China1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 20121689 1872 1874 1896 1903 1919 1959 2008

The acquisition of Jenn Feng operation and new plant for chainsaws and other handheld products expands presence in China

Page 18: Husqvarna Group History

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State-of-the art robots1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 20121689 1872 1874 1896 1903 1919 1959 2009

The first remote-controlled demolition robot

Page 19: Husqvarna Group History

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Battery products for semi-professionals1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 20121689 1872 1874 1896 1903 1919 1959 2012

An entire range of battery products with less noise, vibration and maintenance and no direct emission

Page 20: Husqvarna Group History

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Husqvarna Group today1970 1978-79 1980´s 1995 2002 2006 2007 2008 2009 2014 20121689 1872 1874 1896 1903 1919 1959 2014

• The world’s largest producer of outdoor power products including robotic lawn mowers, garden tractors, chainsaws and trimmers

• European leader in consumer watering products

• One of the world leaders in cutting equipment and diamond tools for the construction and stone industries

• Listed on '2014 Global 100' as one of the world's 100 most sustainable companies

Page 21: Husqvarna Group History

www.husqvarnagroup.com