Hustlin 101: Business Metrics (Website)Hustlin 101: Business Metrics (Website)

@danmartell @danmartell

Why?

Not Analytics. Metrics.

3 A's of Metrics

It's Not a Brochure. It's a Sales Tool

Make Money While You Sleep

LTV = NPV = EBITDAM

1. Conversion1. Conversion

2. Follow-up2. Follow-up

3. Traffic3. Traffic

Engine First.

One Goal. Permission

Conversions

Follow Up

Traffic

Case Study: “Everyday I'm Hustlin ...”

Tools.

@danmartell

@gnishikawa

@ebloch

Question?