hybrid hands on! 10 best insights to use for your events instantly
TRANSCRIPT
Hybrid: Hands-On!10 of our best insights to use for
your events instantly
Gerdie SchreudersVirtual MC | designing & planning
hybrid events | TweetReporting
Hybrid: Hands-on!
1. Check which % of your targetgroup is attending your live event
Less than 30%?Online event elements increase your outreach immediately!
10 of our best insights to use for your events instantlyFeedback? @gerdie
Hybrid: Hands-on!
2. Put a no-option in your registration form
Almost 90% of the registration entries only serve a ‘’Yes, I will attend’’ option. Why not adding a ‘’No, I will not attend’’ option. Build your community and database with these
potential online delegates.
10 of our best insights to use for your events instantlyFeedback? @gerdie
The Hybrid Hype
3. Design two event programs: live & online
Live & online participants have different needs. Prepare content to attract an online audience and engage them to keep them
interested. Share your program.
10 of our best insights to use for your events instantlyFeedback? @gerdie
Hybrid: Hands-on!
4. When choosing your event venue, check its internet facilities
Make sure there is free, fast and stable wifi, especially for international conferences. Make the internet connection’s
availibility (uploadspeed minimum 4MB) and affordability a deciding factor if you want to livestream your event.
10 of our best insights to use for your events instantlyFeedback? @gerdie
Hybrid: Hands-on!
5. Appoint an online chair(wo)man
Regardless if hybrid for your event means Twitter, livestream, LinkedIn discussions, Google Hangout or truly hybrid
(live&online from the start): you need someone to host and moderate the conversations. A new role: the virtual MC, online
chair (wo)man.
10 of our best insights to use for your events instantlyFeedback? @gerdie
Hybrid: Hands-on!
6. Connect your live & online event
Reach out in many ways but at least: inform your speakers and ask them to engage with their own online audience.
10 of our best insights to use for your events instantlyFeedback? @gerdie
Hybrid: Hands-on!
7. Communicate
Just communicatie, communicate and communicate.Before the start, during the event and afterwards. Special tip: the
day before – people decide last minute.
10 of our best insights to use for your events instantlyFeedback? @gerdie @odeleeuw
Hybrid: Hands-on!
8. Expect 33% extra audience
This is our experience working business to business: without extended marketing campaigns we reach on average 1/3 extra
audience real time! Bonus reach: extra exposure afterwards when the videos get posted online.
10 of our best insights to use for your events instantlyFeedback? @gerdie
Hybrid: Hands-on!9. Team up with experienced live streaming and
technical partners
We never met live stream partners who blew up. Possible troubles pop up with sound and lighting. A good indicator is TV
experience of your AV partner.
10 of our best insights to use for your events instantlyFeedback? @gerdie
Hybrid: Hands-on!
10. Enjoy the ride and share your learnings
We are all newbies in hybrid events. Dare to experiment, recycle your content, give a voice to your online audience!
10 of our best insights to use for your events instantlyFeedback? @gerdie
Gerdie SchreudersLiveOnlineEvents
Virtual MC | designing & planning hybrid events | Tweetreporting
Twitter: @Gerdie
Amsterdam/LeidenThe Netherlands