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I Ate the Whole Thing

What If Food Labels Matched Actual Consumption Habits?

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FDA proposes new food label formats

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I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

FDA proposes new food label formats

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I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

Each alternative label has its pros and cons

…but will any of these proposals actually change eating habits?

New Food LabelsSame Eating Habits?

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Let’s look at 7 beloved products and hypothetical revised food labels*

*based on actual nutritional data per serving and multiplication

I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

Servings Per Container = 2.5 ? Who doesn’t eat the whole thing?

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I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

Example – canned soup

Serving Size = 2tbsp unpopped? Does anyone measure the kernels ?

They even list nutrition per cup but 1 serving is 4 cups popped G

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Example – microwave popcorn

I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

1 serving = 4 cups popped;Servings per bag = 3

1 cup Popped Nutrition x 12

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I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

Servings Per Container = 2 But it’s my favorite…

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I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

Example – Naked Juice

Let’s pretend a serving is a whole roll, not 4 cookies

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I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

Example – Thin Mints

Servings per Container = 2but it’s my version of a TV Dinner

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I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

Example – steam-in-bag veggies

My guilty pleasure for all nighters and major heart breaks

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I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

Example – frozen yogurt

The best of both worlds – per serving and per container

Is this the way to go?

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I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

Example – sports beverage

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Feedback Welcome

• Would any of the Per Container nutrition facts change your likelihood of eating the whole container?

• What other foods do you eat per container ignoring the per serving suggestion?

Join the conversation: http://greeneyedguide.com/2014/03/09/i-ate-the-whole-thing/

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I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

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Feedback Welcome• Which food label would you prefer (if you only had these three to

choose from)?• Join the conversation at http://greeneyedguide.com/2014/03/09/i-ate-the-whole-thing/

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I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?