i swear never to commit, excuse or remain silent about violence

White Ribbon Annual Report 2010 – 11 1

i swear never to commit, excuse or remain silent about violence against women this is my oath

White Ribbon

Annual Report 2010 – 11

Australia’s campaign to stop violence against women

White Ribbon Foundation PO Box 840 Broadway NSW 2007

Phone: 02 9045 8444 Facsimile: 02 9045 8448 Email: [email protected] Website: www.whiteribbon.org.au

Design by Sculpt Communications www.sculptcommunications.com.au

IncorporationWhite Ribbon Foundation (Australia) is a company incorporated as a charitable institution for the purpose of promoting the prevention of violence against women.

Charitable status, tax concessions and fundraisingWhite Ribbon Foundation (Australia) has been endorsed by the Australian Tax Office as a Deductible Gift Recipient (DGR) to raise funds for the prevention of violence against women.

White Ribbon Foundation (Australia) is registered under applicable fundraising legislation as required in each state:

Australian Capital Territory - Licence no. 19000233 New South Wales - Registration no. CFN 20714 Queensland - Registration no. CH1714 South Australia - Licence no. CCP1289 Tasmania - Registration no. FIA-278 Victoria - Registration no. 9845 Western Australia - Licence no. 20885

White Ribbon

Annual Report 2010 – 11



Contents

04 A message from the Chair

06 A report from the CEO

08 What is White Ribbon?

10 The White Ribbon Board

12 The White Ribbon Campaign

13 Campaign Highlights

14 Partnerships

15 Showcasing Foundation Partners


Showcasing Campaign Partners 16Ambassadors 18Ambassador of the Year Awards 2010 21Celebrating White Ribbon Day across Australia 2010 22Breaking the Silence in Schools 24Universities 25White Ribbon Funds 26Financial Report 27


A message from the Chair

Welcome to the 2010-2011 White Ribbon Foundation Annual Report. The past year has marked an important period of consolidation and change for White Ribbon. We have seen the Campaign grow significantly in reach and impact, as indicated by our phenomenal growth on social media, our increased engagement with a diversity of Ambassadors, a new brand strategy and a revitalised team of staff.

Having been with the Australian White Ribbon Campaign since its inception in 2003, I can confidently say that 2010-2011 exceeded all my and the Board’s expectations. In fact, White Ribbon’s social marketing campaign was so successful that it was awarded the PRIA NSW State Awards for Excellence 2011.

The Campaign resulted in more than 2000 media mentions, 14,000 My Oath swears, 10,000 fans on Facebook and 1,000 followers on Twitter. Importantly, this increased activity led to improved awareness and understanding of the issue of men’s violence against women across all Australian communities.

In addition to a successful social marketing campaign, White Ribbon’s programs continued to build momentum. White Ribbon was fortunate to receive funding from the Australian Government Department of Families, Housing, Community Services and Indigenous Affairs to develop and implement a Workplace Program, which is now well into the formative stages.

All this fabulous work could not have been achieved without a dedicated team in the engine room. In particular, I thank fellow Board member, Rosemary Calder, for stepping into the Executive Director role for six months in 2010 to guide the organisation through a transition period. I also welcome Libby Davies to the role of CEO. Libby’s extensive experience in the community and welfare sectors has been instrumental in strengthening White Ribbon’s foundations whilst also building the organisation’s growth capacity.

Thank you to everyone who has contributed to the White Ribbon Campaign – Ambassadors, partners, community groups and individual supporters. You are the stones in the water that have created the ripple of hope. And this year, as we’ve continued to work together toward positive change, that ripple has become a wave. I know that with your support over the years to come, that wave will continue to erode hostility and inequality, and we will one day live in an Australia where women are free of the injustice of violence.

Andrew O’Keefe Chairman, White Ribbon Foundation

Chairman Andrew O’Keefe speaking at the White Tie Dinner, Sydney.

Andrew O’Keefe leads the NSW Parliament House Swearing Ceremony, White Ribbon Day.


The Campaign resulted in more than:

2,000 media mentions

14,000 my oath swears

10,000 fans on facebook

1,000 followers on twitter

White Ribbon Australia trended second globally on Twitter on White Ribbon Day 2010

Importantly this increased activity led to improved awareness and understanding of the issue of men’s violence against women across all Australian communities.


Consolidation and growth – a report from the CEO

White Ribbon, as the largest global male-led campaign for the prevention of men’s violence against women, has continued to grow and strengthen the White Ribbon Campaign in Australia. This year the organisation has focused on diversifying and building the Campaign and the national office that supports the Australia wide work of the White Ribbon movement.

I am honoured to have been appointed as the CEO of the Foundation in April and pay tribute to those staff before me and the White Ribbon Board who have worked so tirelessly to establish this unique primary prevention movement in Australia. As someone who has worked for many years in the community and welfare sectors I am so heartened by the increasing intensity of the focus on prevention. It is important that we as a community work towards achieving behavioural and attitudinal change that will bring a stop to the insidiousness of violence against women. White Ribbon is well positioned to help make this normative change a reality.

The National Plan to Reduce Violence against Women and their Children identifies Australia’s commitment to an Australia where “women and their children live free from violence in safe communities”. White Ribbon is a critical tool in delivering against the objectives of the Plan.

“be the change you want to see in the world”.


The movement goes from strength to strength, and during 2010-2011 there was increased community support, including more community events than ever, increased merchandise sales and the continued expansion of the Ambassador Program.

We are continually inspired by the scope of community engagement in driving the campaign far and wide. This includes the committed support of our partners who strategically align with White Ribbon’s mission and goals and who provide critical financial and campaign support for White Ribbon’s many prevention activities. We hope that other corporates will see the enormous benefit such support provides to their business, organisation, staff, the community and Australia, and join us in the Campaign.

This year also saw White Ribbon initiate the White Ribbon Workplace Program funded through the Australian Government Department of Families, Housing, Community Services and Indigenous Affairs. This program will work alongside other initiatives focusing workplace attention on building capacity and capability within the workplace to respond to the issue of violence against women. The White Ribbon Accreditation Framework will be launched in the new year.

White Ribbon has also undergone a brand refresh, consolidating the image and intensifying the notion that we cannot accept any shades of grey in our response to violence. Any violence against women is simply wrong and cannot be tolerated, violence against women carries an enormous personal and societal burden.

We have also developed a new website, collapsing the White Ribbon Day and My Oath sites into the one www.whiteribbon.org.au. As part of this process we revitalised our online resources and information, and ecommerce capability. This was an enormous task for a small office and my very sincere thanks to the team for their outstanding efforts in initiating and progressing this project. White Ribbon is well served by its outstanding staff and I thank them for their dedicated and professional contribution to the Campaign.

White Ribbon has been creatively and strategically positioned by the exceptional Board and National Leadership Group who have worked tirelessly to develop a strong and viable organisation that can continue to grow and broaden the reach of the Campaign across the Australian community. Sincere thanks to Board member, Rosemary Calder, who stepped into the role of Executive Director for part of the year and at a time when the Campaign was at its busiest point.

Over the coming year I look forward to harnessing the commitment of state and territory governments and more of corporate Australia in the support of this critical prevention work. In the continuum of service delivery from primary prevention to tertiary intervention, putting resources into the safety fence at the top of the cliff delivers real savings downstream. We trust that all Australian governments will realise the benefit to be gained by investment in primary prevention and enhance support of the White Ribbon Campaign, assisting us all to act to ensure no woman in Australia must live with violence. As Gandhi said, “be the change you want to see in the world”.

Libby Davies CEO, White Ribbon Foundation

Acting Executive Director (July 2010 - March 2011) and Board Member Rosemary Calder

speaking at NSW launch of White Ribbon Day.

What is White Ribbon?

White Ribbon is an organisation working to prevent the most common and pervasive form of male violence – that towards women. All forms of violence are unacceptable. White Ribbon believes the prevention of men’s violence against women will change society for the better.

White Ribbon believes in the capacity of the individual to change and to encourage change in others. It believes that our generation can and must work towards stopping violence against women.

Through primary prevention initiatives and an annual campaign, White Ribbon works to change the attitudes and behaviours that lead to men’s violence against women.

White Ribbon began in Australia in 2003 as part of UNIFEM (now UN Women). It formally became an organisation in 2007. White Ribbon is Australia’s only national male-led violence prevention campaign.

The White Ribbon Campaign is now the largest global male-led movement to stop men’s violence against women.

What is White Ribbon’s Mission?

To stop men’s violence against women in Australia.

To change attitudes and behaviours that support or excuse men’s violence against women in Australia.

How does White Ribbon work to achieve this?

Through:

Running a wide-scale awareness raising campaign focusing on the positive role that men can play in bringing an end to violence against women

Enabling leadership, particularly by men and boys, to bring about social change, and

Building collective knowledge and understanding of the effective prevention of men’s violence against women.

How does White Ribbon champion prevention?

Research and Development White Ribbon conducts research activity that draws together the effective activities and interventions from across society that work to prevent men’s violence against women.

Social Marketing White Ribbon strives to broaden the reach through social marketing that increases participation in, and ownership of, the White Ribbon Campaign.

Lobbying and Advocacy White Ribbon keeps the focus on the prevention of men’s violence against women as a major ongoing social, economic, legal and health issue across Australia.

Partnerships and Programs White Ribbon engages with key sectors of Australian Society in working to prevent men’s violence against women.

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The White Ribbon Challenge

Men’s violence against women is an insidious and pervasive issue which knows no boundaries. It places a significant burden on Australia’s health, welfare and emergency services. White Ribbon’s challenge is to turn the tide on the alarming statistics surrounding this issue.

• The shocking extent of violence against women

In Australia, 1 in 3 women report having experienced violence since the age of 15.1

A woman is killed almost every week in Australia by a male partner or ex-partner, often post-separation.

• The effect of violence on women’s health and wellbeing

Intimate partner violence (including physical, emotional and sexual violence) is the leading contributor to death, disability and ill-health in women aged 15-44.2

The impact of violence on women’s health and wellbeing is significant, leading to mental health problems including attempted suicide, self-harm, depression, anxiety, post-traumatic stress, substance abuse, and poor reproductive health.

• The effect of domestic and family violence on homelessness

Domestic and family violence is the principal cause of homelessness among women. Fifty-five per cent of women with children who are homeless are escaping violence.3

1 Australian Bureau of Statistics (2005), Personal Safety Survey, ABS Cat. No. 4906.0, as referenced in FaHCSIA, Background Paper to Time for Action: The National Council’s Plan for Australia to Reduce Violence against Women and their Children, 2009-2021.

2 VicHealth (2004) The Health Costs of Violence: Measuring the burden of disease caused by intimate partner violence. Melbourne: VicHealth.

3 Australian Institute of Health and Welfare (AIHW) Homeless people in SAAP: SAAP National Data Collection annual report, SAAP NDCA report series 12, cat. no. HOU 185, Canberra, 2008, table 5.5, p. 37.

• The effect of violence against women on children and young people

One in four young people have witnessed violence against their mother or step-mother.4 Exposure to domestic violence is itself a form of child abuse.

Research indicates young men who have experienced domestic violence are more likely to perpetrate violence in their own relationships.

Personality and behavioural problems among children exposed to violence in the home can take the forms of psychosomatic illnesses, depression, suicidal tendencies, and bed-wetting.

• The economic cost

Violence against women and their children cost the Australian economy $13.6 billion in 2009 and unless appropriate action is taken to prevent violence that sum will increase to $15.6 billion per year by 2021.5

Two thirds of women who experience domestic or family violence are in paid work.6

4 Indermaur, D. 2001, “Young Australians and Domestic Violence”, Trends and Issues in Crime and Criminal Justice, no. 195, Australian Institute of Criminology, Canberra.

5 KPMG (2009) The Cost of Violence against Women and their Children. Safety Taskforce, Department of Families, Housing, Community Services and Indigenous Affairs, Australian Government.

6 Australian Bureau of Statistics, Personal Safety, Australia, 2005 (Reissue), Catalogue No. 4906.0 (2006), p 35.

Two thirds of women who experience domestic or family violence are in paid work.


The White Ribbon Board

Andrew O’Keefe

Andrew is the Australian Chairman of the White Ribbon Foundation, host of Channel 7’s Deal or No Deal, and co-host of Weekend Sunrise, also on the Seven Network.

Andrew has been a member of the National Council to Reduce Violence Against Women. Andrew’s past experience includes four years as a solicitor with Allens Arthur Robinson and a short time with the Public Interest Advocacy Centre.

Charles Curran

Charles is a Business Analyst at Capital Investment Group.

White Ribbon Board and Staff 2010. FR: Sara Davies, Wendy Sturgess, Rachel Crossman, Mark Vrabac, Leigh Gassner. BR: Paul McGlew, Charles Curran, Rosemary Calder, Andrew O’Keefe, Libby Lloyd, Amy Malpass, Juan Fernandez.


Dr Leigh Gassner

Dr Leigh Gassner

Leigh is a consultant and former Assistant Commissioner of Victoria Police.

Leigh was co-chair of the Statewide Steering Committees to Reduce Family Violence and Reduce Sexual Assault. These committees take a social leadership role in the State, on behalf of the Victorian Government, on these important community issues.

Leigh has successfully led the committees to development and implementation of the Victoria Police Code of Practice for the Investigation of Family Violence and obtained an Australian Research Council linkage research grant with Ballarat University into police response to sexual assault. These committees were also successful in achieving positive funding submissions for an integrated response to family violence, and for a multi-skilled sexual assault investigation facility.

Also achieved was the development and implementation of Reforming the Family Violence System in Victoria involving a whole of government and community response to family violence. Leigh has also worked with the Australian Human Rights and Equal Opportunity Commission in China in promoting violence against women as an international human rights issue.

He is a Fellow of the Institute of Public Administration, Australia (Victoria Division) and a Member of the Australian Institute of Company Directors.

John Rosewarne

John was appointed to the White Ribbon Board in June 2011. John has decades of financial experience gained in the banking industry, specialising in administration, human resource management and change management. John retired from the finance industry to start a consulting business with his partner in which he now participates as Director and Company Secretary.

John holds post graduate qualifications in finance including a Master of Business (Banking) and is a Fellow of the Financial Services Institute of Australia.

Libby Lloyd

Libby is a former president of UNIFEM Australia, has been actively engaged in the White Ribbon Campaign in Australia since 2003, and is Chair of the Commonwealth Government’s Violence Against Women Advisory Group.

Libby was the Chair of the National Council to Reduce Violence against Women. She worked intermittently over 14 years in the Commonwealth Public Service and as a United Nations professional officer for five years, in two separate assignments.

The first was with the UNHCR (United Nations High Commissioner for Refugees) in Indonesia, working with Indo-Chinese boat people (1979-82).

The second, again for UNHCR, was in Iraq (1989-90) working with Iranian refugees, with displaced workers from Kuwait and Saudi Arabia, and with the Australian and other foreign hostages in Iraq.

In 1992 Libby was made a Member of the Order of Australia for her contribution to refugees and to the international community in Iraq and Kuwait.

Professor Rosemary Calder

Professor Calder is adjunct professor in the School of Political and Social Inquiry in the Faculty of Arts, Monash University.

Rosemary is currently Chief of Staff for the Minister for Health, Victorian Government.

Rosemary is a policy expert in the areas of health, ageing and the status of women. From 1990 to 2000, she was a senior executive with the Victorian government department responsible for health services, and was responsible for establishing the policy framework and operational guidelines for the development of statewide specialist health services for older people and those with specialist health care needs.

In 2000, Professor Calder was appointed head of the Office of the Status of Women in the Department of the Prime Minister and Cabinet, a position she held for three years.


Campaign

Reaching all corners of Australia

White Ribbon generated a vast amount of activity in 2010.

Leading up to and on 25 November:

• White Ribbon supporters around the country hosted over 200 events. • White Ribbon received more than 2000 media mentions.• White Ribbon Australia trended second globally on Twitter on White Ribbon

Day, 25 November, 2010.• The White Ribbon Facebook “fan page” grew to more than 10,000 fans.• The campaign led to a 16% increase in awareness to 70% over pre-campaign

awareness levels.• There was a 58% increase in the number of My Oath swears.

The 2010 Campaign’s success in engaging the community is also reflected in brand polling results compiled by Review Partners.

These results showed that, in addition to a significant increase in awareness of the issue and White Ribbon, the proportion of people who would become involved in the campaign continued to rise again in 2010 to 67% (to two out of three people). Both men and women were prepared to support the cause after the campaign, but the campaign had a proportionately greater influence on men than women.

It is also encouraging to note that the majority of people surveyed (64%) believe that, over the past few years, men have become more inclined to try and prevent violence against women.

White Ribbon’s task is to ensure that this level of awareness and understanding is strengthened, and that this in turn leads to a change in behaviours and attitudes that has allowed men’s violence against women to occur.

Charles Curran, John Hatzistergos, Libby Lloyd, Michael Kaufman and Rosemary Calder.

Verity Firth, Christopher Cosier, Dr Phil Lambert and Rosemary Calder. Parliament House Sydney.


Campaign Highlights

A year of milestones

Consolidating the organisation

This year White Ribbon has dedicated much attention to revamping the organisational base and the support that provides to the organisation to maximise the effectiveness of the Campaign. Activities included relocating offices, restructuring and appointing new staff, developing a new website, and undertaking a brand refresh.

In early 2011 a brand refresh was undertaken to consolidate and strengthen White Ribbon’s brand identity and to help take White Ribbon to the next level of awareness. This included a redesign of the White Ribbon logo, rebranding collateral and the development of the new Website. The new Website includes a robust ecommerce platform in order to receive and process merchandise orders more efficiently.

White Ribbon throughout the year

Campaign engagement in 2010-2011 has been greater than ever, with more White Ribbon events, media coverage and social media activity than any previous year.

On White Ribbon Day, 25 November 2010, White Ribbon garnered bipartisan engagement at Federal Parliament when the Prime Minister, the Hon. Julia Gillard MP, and the Opposition Leader, the Hon. Tony Abbott MP, united to oppose violence against women. Both leaders spoke at a ceremony in Canberra in support of the White Ribbon Campaign.

In November 2010 White Ribbon was also privileged to welcome Michael Kaufman to Australia. Michael is one of the founders of the White Ribbon Campaign in Canada and has been a driving force behind the movement since its inception in 1991. Michael’s

presence in Australia, on and around White Ribbon Day 2010, contributed to the strong media coverage received by White Ribbon. Michael also spoke at a number of events and inspired many to strengthen their engagement with the Campaign.

Merchandise sales in 2010 were significantly higher than the previous year. The highest selling products remain the ribbons and wristbands. In the first half of 2011, White Ribbon introduced new merchandise to the range – including t-shirts, wrap watches, handbag holders and enamel pins.

Expanding Campaign activity

White Ribbon has been very active in driving the prevention activity that characterises the campaign and in supporting events across Australia. This Year, 2010-2011, marked a significant period for White Ribbon. In February 2011 White Ribbon signed a funding agreement with the Australian Government to develop and deliver a workplace program over a three year period.

Taking White Ribbon into the workplace

White Ribbon initiated the White Ribbon Workplace Program (the Program) in May 2011 with the establishment of a reference group of representatives from business, industry, unions and government. The Program will engage with workplaces to progress workplace based strategies for addressing violence against women by creating attitudinal and behavioural changes in workplace culture, safety and relationships. The Program will see implementation of the Accreditation Framework commence in 2012.

Dr Michael Flood addresses the Melbourne Luncheon on White Ribbon Day.

Ambassador Manager Juan Fernandez speaks with students at Tempe High School.


Partnerships

Partnerships are vital to ensuring the financial and strategic strength of the White Ribbon Campaign. Partners assist White Ribbon grow the influence and reach of the Campaign and are integral to achieving White Ribbon’s overarching goal – to stop men’s violence against women.

White Ribbon has created three types of partnerships:

Foundation partners provide financial and strategic commitment to sustain the programs and activities of the Campaign within their own networks and beyond. They provide financial support to national awareness raising programs run by White Ribbon and offer fundraising capacity through merchandise sales and sponsorship of events.

Campaign partners influence their networks and beyond to grow the reach of the Campaign and offer fundraising capacity through merchandise sales and sponsorship of events.

Community partners are central to leading change at the grass roots level in cities, towns and communities across the country. They engage in activities and fundraise through merchandise sales to support the work of White Ribbon.

White Ribbon’s strength and capacity is intensified through the support of our partners.

White Ribbon’s strength and capacity is intensified through the support of our partners.

Artwork: Year 1 Undercliffe Public School.

Artwork: Year 1 - 2 Engadine Public School.


Showcasing our Foundation Partners

Suzanne Grae

Suzanne Grae has been a proud Foundation Partner with White Ribbon since 2008, offering unwavering support to the White Ribbon Campaign. The 200 Suzanne Grae stores across the country provide enormous potential for both fundraising and awareness activities. This partnership demonstrates the power of strategic alignment.

The issue of violence against women was identified by Suzanne Grae staff as one of significant social importance. With the majority of the workforce being women, Suzanne Grae staff have taken a keen interest in the issue and take pride in supporting White Ribbon’s prevention programs.

In 2010-2011, Suzanne Grae raised over $220,000 for White Ribbon’s awareness raising initiatives and to support White Ribbon’s primary prevention programs, namely the Ambassador Program and the Breaking the Silence Schools Program.

Suzanne Grae initiated a number of White Ribbon fundraising and awareness raising initiatives throughout their organisation, including their White Sale Week event, the sale of White Ribbon merchandise, Workplace Giving, sponsorship of White Ribbon’s White Tie Dinner, the sale of Enviro-Sacs and a range of staff fundraising activities. The success of these initiatives demonstrates the commitment of Suzanne Grae’s staff and customers to the White Ribbon Campaign’s work to stop men’s violence against women.

Automotive Holdings Group (AHG)

AHG and their 3,500 employees have been great supporters of White Ribbon since 2009, and are committed advocates for stopping men’s violence against women. With a workforce consisting mostly of males, AHG also strategically aligns with the goals of White Ribbon.

Since joining the Campaign in 2009, AHG have run a range of activities including donation drives and sponsorship of key White Ribbon events to raise significant funds to support the organisation’s awareness-raising initiatives. As Platinum Sponsors of the annual White Tie Gala Dinner in 2010, AHG generously donated the first prize in the White Tie Gala Dinner Raffle – a Hyundai Elantra.

AHG’s 2010 annual White Ribbon Donation Drive was a huge success: $100 from every car sold in NSW during the event period was donated to the White Ribbon Foundation, amounting to over $41,000.

AHG is a valuable White Ribbon Foundation Partner and has demonstrated an outstanding commitment and contribution to the cause.

Carole Molyneux of Suzanne Grae presenting the cheque to White Ribbon Chairman, Andrew O’Keefe.

Chad Davies of AHG with the winner of the White Tie Gala Dinner raffle.


Maritime Union of Australia (MUA)

The MUA’s commitment to the prevention of violence against women has been showcased in their ongoing efforts to expand the reach of White Ribbon, both within their organisation and more broadly amongst their membership and the community.

All male MUA officials, officers and many members have become White Ribbon Ambassadors and have sworn the My Oath. The MUA has taken the White Ribbon Campaign around the world through their global union networks and even as far as Antarctica. The MUA’s wholehearted commitment makes the MUA true leaders in the White Ribbon Campaign to stop violence against women. White Ribbon acknowledges the sustained and committed support of Deputy National Secretary, Mick Doleman, in driving the White Ribbon Campaign across the union movement in Australia and linking it to world-wide activities.

Aurora Australis supporting White Ribbon Day 2010 on the Antarctic Ice.

Showcasing Campaign Partners


Darebin City Council

Darebin City Council actively maintains a sustained focus on the prevention of men’s violence against women. In 2008, staff from across the Council formed the Darebin White Ribbon Action Team. This voluntary group, which continues today and comprises over 14 men and women, meet monthly to plan activities, events and initiatives that aim to raise awareness of the White Ribbon Campaign and the need to stop male violence against women.

Darebin City Council’s violence prevention and awareness raising initiatives are leading the way in terms of strategies and engagement at the community level. White Ribbon acknowledges the leadership shown by Mr Nick Mazzarella, Manager Major Projects, Engineering and Transport at the City of Darebin. Nick was White Ribbon Ambassador of the Year in 2010 – 2011.


Ambassadors

Key to the success of the global led White Ribbon movement to stop men’s violence against women is the leadership of the campaign by men.

Violence against women is a deeply personal issue for women, but it is also very much a men’s issue because it is their wives, mothers, sisters, daughters and friends whose lives are being harmed by violence and abuse.

It is a men’s issue because, as community leaders and decision-makers, men can play a key role in helping to stop violence men’s against women.

It is a men’s issue because men can speak out and step in when male friends and relatives insult or attack women.

And it is a men’s issue because a minority of men treat women and girls with contempt and violence, and it is up to the majority of men to create a culture in which this is unacceptable.

White Ribbon Ambassadors are men and boys who live the Oath to never commit, excuse or remain silent about violence against women. As the leaders and faces of this male-led Campaign, Ambassadors reflect on and incorporate White Ribbon values into their daily lives at home, at work and in the community. By living these values, and by being a role model for other men and boys, Ambassadors further the work of the Campaign.

White Ribbon Ambassadors – as fathers, educators, coaches, managers, executive – are in a powerful and unique position to affect change within their sphere of influence. Ambassadors employ many different ways of sharing the message and of raising awareness relevant to their own context. What unites all White Ribbon Ambassadors is their commitment to preventing violence against women and ensuring a safer world for future generations.

White Ribbon Ambassadors – as fathers, educators, coaches, managers, executives – are in a powerful and unique position to affect change within their sphere of influence.


Ambassadors demonstrate this commitment in their everyday lives by:

Wearing a white ribbon or wristband on White Ribbon Day and/or throughout the year, and encouraging others to do the same.

Sharing the White Ribbon message within their networks and through social media.

Highlighting the importance of respect for women and attitudinal change.

Nominating other suitable men as Ambassadors.

Hosting, attending or speaking at awareness raising and fundraising events or activities.

Encouraging community groups, local councils, workplaces, men’s organisations, sporting and services clubs to get involved in the White Ribbon Campaign.

Drawing on personal and professional contacts to extend the White Ribbon message.


Ambassador of the Year Awards 2010

The White Ribbon Ambassador of the Year Award recognises the effort, dedication and commitment of White Ribbon Ambassadors in achieving the aims of the Campaign.

The Award is sponsored by Suzanne Grae and was presented at the 5th Annual White Tie Gala Dinner in Sydney by White Ribbon Chairman of the Board, Andrew O’Keefe.

In 2010 White Ribbon received a significant number of award nominations from across Australia. Six finalists were selected based on their continuous contributions to the Campaign through personal, professional and social networks. The finalists were showcased in a video, which highlighted their work and commitment to preventing violence against women.

As indicated in the following selection of quotes from the 2010 White Ribbon Ambassador of the Year Finalists, everyday Ambassadors live etheir commitment to the issue of violence against women.

Dr Phil Lambert, Regional Director of Schools, Sydney (NSW Department of Education and Training) and Adjunct Associate Professor (University of Sydney)

I was attracted by the objectives of White Ribbon, recognising that I not only could but should use my position to influence the behaviours of the large number of male students and staff in Sydney Region. While my initial involvement was centred on awareness-raising (such as through White Ribbon Day), it became clear to me that to change culture more substantial actions and broader strategies are needed. What has been particularly rewarding for me is to witness the tremendous work being undertaken by the principals in Sydney Region to develop new and sustainable ways to develop positive attitudes and relationships.

John Minz, Chief Executive Officer, Heritage Building Society Limited

I feel passionate about the need to step forward and take action to eradicate violence against women from our society. No longer can good men afford to stand by and do nothing. We must do everything we can to promote zero tolerance toward this cultural cancer. I hope my efforts can promote greater respect in society and encourage men to act as positive role models as fathers, husbands, work colleagues and leaders. A highlight of my campaign has been the amount of support and goodwill that I have received from every strata of society. A more concrete achievement has been the development and release of the White Ribbon Camellia, soon to be on sale around Queensland, which will provide an ongoing mechanism for creating awareness about this issue.

Rob Regent, Sport for Development Consultant, Australian Sports Commission

Since 2003, I have run programs that use sport to create social change in developing countries, but none in my own community. I got involved because I believe that the camaraderie and mateship between sportsmen has a power of its own to influence young men, which if harnessed for a positive cause like the White Ribbon campaign, can genuinely re-set the bar about men’s behaviour towards women. The highlight so far for me was seeing the Canberra Raiders and ACT Brumbies come together with their best players to help raise our ACT White Ribbon Sports Challenge. The media coverage alone was amazing. My hope for the campaign is that it is able to change the concept of what it means to be ‘a good bloke’ so men are ultimately judged by other men by the way they treat the girls and women in their lives.

Peter Rookas, CEO, Toowoomba Hospital Foundation

I became a White Ribbon Ambassador to speak out about violence against women and to make a difference. We can all make a difference no matter what the issue, big or small. Also, I wanted to take a lead role in our local community in highlighting the need for awareness about violence, particularly against women and children. As the major perpetrators of violence against women and children, men who believe this is wrong need to band together and help others so we can rid the community of this atrocious behaviour. All it takes for evil to prevail is for good men to stand by and do nothing. I continually implore good men ‘to stand up and be heard as together we can achieve.’ This is my challenge and my goal in the community of Toowoomba.


Adam Spencer, Breakfast Announcer, 702 ABC Sydney

Keen in whatever way I can to make the world a safer and better place for the three most important people in my life, who all happen to be women – my wife, Melanie, and my two daughters, Ellie and Olivia.

Nick Mazzarella, Major Works Manager at Darebin City Council

I was inspired to join the White Ribbon campaign after listening to a personal story of the horrible impact violence has on women and families. Apart from being nominated for the Ambassador of the Year, the most memorable moment was seeing an entire football team of young men spontaneously sign up to the ‘Swear No to Violence’ campaign at a community event in Darebin in November 2009. This gives me hope that all men will one day swear never to commit, excuse or be silent about violence against women.

Nick Mazzarella was announced as the 2010 Ambassador of the Year in recognition of his significant contribution to White Ribbon’s goal of

stopping men’s violence against women by changing community attitudes and behaviours.

Nick has been a White Ribbon Ambassador since 2007 and continues to be a driving force in his local Council and community, founding the Darebin White Ribbon Action Team which was officially endorsed by Council in 2009. The success of the Darebin White Ribbon Action Team enabled a budget proposal for Council to fund a dedicated ‘Preventing Violence Against Women Officer.’ This part-time position was able to work with the Action Team to drive the White Ribbon Campaign and community awareness-raising events throughout the year, and in particular, through the ‘16 Days of Activism.’

Further to this, Nick actively drives the recruitment of White Ribbon Ambassadors within the Darebin Council and the broader community and is a visible, engaging and enthusiastic speaker at numerous White Ribbon events throughout the year. Nick’s role on White Ribbon’s National Leadership Group (NLG) has seen him provide invaluable support and input to the Foundation’s strategic and campaign direction.

Overview of the 2010-2011 White Ribbon Ambassador Program

The White Ribbon Ambassador Program continues to grow from strength to strength. This is a testament to the dedicated Ambassadors who work tirelessly to further the initiative in their own networks and to recruit more men to take up the charge.

In 2010-2011

• The Ambassador Program grew to 1,400 White Ribbon Ambassadors.• Ambassadors supported more than 30 registered community events from every state by speaking on White

Ribbon’s behalf. • An additional ten White Ribbon events were hosted where White Ribbon Ambassadors came together.

Andrew O’Keefe, Nick Mazzarella and Charlie King at the Ambassador of the Year Award Ceremony.


Celebrating White Ribbon Day across Australia 2010

This year White Ribbon events were hosted across Australia, from Parliament House in Canberra to Pirlangimpi in the Northern Territory. More than 200 White Ribbon events occurred on or around White Ribbon Day 2010, including events hosted by community groups, organisations and by the team at White Ribbon.

The 200 plus events hosted around the country on White Ribbon Day illustrate the growing scope of community engagement. Some of the event highlights include:

Breaking the Silence Schools Art Exhibition

The Breaking the Silence in Schools Art Exhibition was held in Pine Street Gallery, Sydney, NSW, from 17 November to 26 November 2010. The exhibition included a mixture of moving art and poetry created by children who participated in the White Ribbon program in 2010. The exhibition was managed by the NSW Government Department of Education and Training and sponsored by Suzanne Grae.

NSW Parliament House Breakfast and Swearing Ceremony

On White Ribbon Day 2010, Cr. Vincent De Luca organised, with the support of White Ribbon, a Parliamentary Breakfast for members of parliament, businesses and council.

The breakfast garnered much support and reached capacity with 170 guests attending.

Prior to the breakfast a swearing ceremony was held on the forecourt of NSW Parliament House. The ceremony was attended by approximately 120 people comprising police, union officials, television celebrities, footballers and politicians.

National Parliament Swearing Ceremony

The Canberra White Ribbon Committee organised a swearing ceremony in Federal Parliament on White Ribbon Day. This event saw the Prime Minister the Hon. Julia Gillard MP, and the Opposition Leader, the Hon. Tony Abbott MP, come together to swear the Oath and show their support for violence prevention initiatives. White Ribbons were distributed to all male politicians prior to the ceremony and worn for the remainder of the day.

Police Commissioner’s Conference Lunch

On White Ribbon Day the Australian Police Commissioners held their annual White Ribbon Day National Conference Luncheon at the National Convention Centre in Canberra.

ACT Policing organized the event with strong support and participation by the White Ribbon Foundation. Andrew O’Keefe spoke at the event where a swearing ceremony also took place.

Melbourne Town Hall Luncheon

This was the first year that a Melbourne White Ribbon Day Luncheon was run and organised by the White Ribbon Team, proving to be a great success with 180 people attending the event.

Michael Kaufman and Michael Flood were the two keynote speakers and the luncheon was also used to launch the White Ribbon publication authored by Michael Flood; Where men stand: Men’s roles in ending violence against women. Positive feedback was received from all the attendees, specifically commenting on the value of education and awareness on the issues involved with the campaign.

Those who attended this event ranged from Ambassadors to sponsors, partners, government agencies, business and unions.

Federation Square

A variety of events and entertainment were organised throughout White Ribbon Day by the organisation Not 1 More at Melbourne’s Federation Square. A number of bands and choirs performed with White Ribbon’s television commercial being aired throughout the day on the large screen at the location.

Throughout the community events ranged from BBQs, sporting events, walks against violence, awareness raising signage, merchandise selling to large, organised occasions as listed above. The community ownership of the White Ribbon Campaign and the energy and drive of the White Ribbon Ambassadors and White Ribbon Champions (such as the women of UN Women and Zonta International) bring profile and reach to the campaign.

Across Australia communities raised awareness of the Campaign through the many events held as illustrated by the map on the following page.


Thank you Australia for extending the reach of the White Ribbon Campaign.


Breaking the Silence in Schools

Initiated as a pilot program in 2009 and evaluated in 2010, the White Ribbon Breaking the Silence in Schools Program has been a great success in showcasing the power of school leadership to drive the White Ribbon Campaign within the school and its community.

Breaking the Silence in Schools is now applied in 60 schools throughout the Sydney Region. Due to the program’s success, White Ribbon is now working on expanding this program nationally.

The program:

• Works to inspire principals to strengthen the culture of respect in their schools that is age-appropriate for their students and engages all parts of the school community.

• Builds on the knowledge and skills already existing in schools as evident in, for example, personal development, resilience and anti-bullying programs.

• Involves training school leadership, principals and other Executives, and is based around male leadership, primary prevention and gender and power.

School leaders become partners in the prevention of violence against women. Principals and subsequently teachers are provided with the resources and strengthened skills to implement and broaden existing programs that work to create a culture of respect across the school community.

Not Violent, Not Silent

the Silence Breaking

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Breaking the Silence in Schools Art and Poetry Book.

Claire Gorman, Woolooware High School, Year 8, 2010. Speaking at the Breaking the Silence in Schools Art and Poetry exhibition.


Universities

Building safe universities

White Ribbon is working with the National Union of Students (the NUS) to take the Campaign onto campuses across Australia. In early June 2011, the NUS released the results of their Talk About It survey and report. The survey questioned over 1500 women on their experiences of sexual assault and harassment, perceptions of safety, the availability of information and services and experiences of how well incidences were dealt with once reported.

The report contains 30 recommendations as part of a ‘Safe Universities Blueprint’. The blueprint highlights the need for awareness-raising and male-led change, including recommendations for campus based White Ribbon Committees and White Ribbon Ambassadors within the university context.

The survey results, and subsequent recommendations, verify that Australian universities are not immune to the social and economic impacts of violence against women. All women deserve the right to feel safe and secure on university campuses and colleges; to learn freely without the threat of violence.

In response to this, White Ribbon is working with the NUS to encourage the university community to take a united approach in combating violence against women.

In June 2011, White Ribbon Ambassadors and White Ribbon staff presented to students in Perth, Sydney and Cairns about White Ribbon and how students can support the Campaign. The presentations were well received and inspired some students to sign up as Ambassadors and to establish White Ribbon Committees on campus.

NUS launch of the Talk About It Survey, Sydney Town Hall.


How is the White Ribbon Campaign Funded 2010 – 11

JUN – 11

24% Cost to Run Campaign

8% Governance

9% Merchandise Purchases

16% Fundraising

16% Marketing & Communications

8% Breaking The Silence Programme

14% Ambassadors Programme

5% Research Reports

JUN – 11

34% Commonwealth Funding

4% State Government Funding

23% Merchandise Sales

15% Fundraising & Community Events

24% Donations & Corporate Partnerships

34%

4%

23%

15%

24%

40%24%

8%

8%

9%

16%

16%

14%

5%

How are White Ribbon Funds Expended 2010 – 11


Financials

White Ribbon Foundation (Australia) ABN 57 126 739 544

Financial Report For the Year Ended 30 June 2011


White Ribbon Foundation (Australia)

For the Year Ended 30 June 2011

Directors Report

1

Your directors submit their report on the company for the financial year ended 30 June 2011.

Directors

The names of the directors in office at any time during, or since the end of, the year are:

Andrew O’Keefe

Rosemary Vivian Calder

Charles Curran

Charles Leigh Gassner

Ken Gillespie (appointed on 21 July 2011)

Elizabeth Honor Lloyd

Murray Victor Mcinnis (appointed on 28 June 2011)

Victor John Rosewarne (appointed on 28 June 2011)

Directors have been in office since the start of the financial year to the date of this report unless otherwise stated.

Company Secretary

Elizabeth Honor Lloyd held the position of company secretary at the end of the financial year.

Principal Activities

The principal activities of the Company during the financial year were the raising of funds for the purpose of promoting the prevention of violence and abuse against women in Australia.

There have been no significant changes in the nature of the company's principal activities during the financial year.

Purpose

The Company is incorporated as a charitable institution for the purpose of promoting theprevention of violence and abuse against women in Australia. This purpose includes, without limitation:

(a) establishing and administering a public fund for the specific purpose of the promotion of the prevention of violence and abuse against women in Australia;

(b) to support men's leadership and participation in national, regional and local awareness campaigns aimed at reducing and preventing violence and abuse against women in Australia;

(c) operating a non-profit business marketing, distributing and selling white ribbons across Australia;

(d) supporting the National Leadership Group of White Ribbon Foundation Australia's campaign in:

(i) the promotion of awareness of Australian men's participation in White Ribbon Day; (ii) encouraging Australian business, community and media organisations to participate in

White Ribbon Day as project partners and to distribute white ribbons throughout their network;

(iii) the development of strategies and activities throughout the year that support anddevelop men's leadership in national, regional and local campaigns to prevent andreduce violence and abuse against women in Australia;

(e) raising funds from the Australian public to assist in the charitable activities of the company;

(f) receiving donations and other gifts for the furtherance of the purpose of the company; and

(g) conducting other activities incidental to or associated with the purpose of the company.




Directors Report

2

The company’s goal is:

To reduce the prevalence of violence against women in Australia by changing individual andcommunity attitudes and behaviours that contribute to the tolerance and prevalence of violence against women. The company’s short term objectives are:

1. To use social marketing methods to increase participation in the WR campaign.

2. To establish a body of research on the effective activities and interventions to prevent violence against women.

3. To establish and maintain prevention of violence against women as a major, ongoing social, legal and health issue across Australia.

4. To engage key sectors of Australian society in working to prevent violence against women.

5. To achieve financial capacity to sustain long term social change activities to prevent violence against women.

The company’s long term objectives are:

1. To build collective knowledge and understanding of the effective prevention of violenceagainst women (why).

2. To create wide-scale awareness about the positive role that men can play in bringing an end to violence against women (what).

3. To enable leadership, particularly by men and boys, to bring about social change (how).

To achieve these objectives, the company has adopted the following strategies:

1. Engagement of corporations, businesses and organisations in the White Ribbon Campaign as Foundation, Campaign and Community partners, to provide financial support for the Company’s operations and to sustain the White Ribbon Campaign through specific education and information strategies and particularly the growth and support of men as White Ribbon Ambassadors across Australia;

2. The design and implementation of an annual engagement campaign through social marketing methods, including the MyOath – I Swear campaign, to promote engagement across Australia in White Ribbon Day, November 25, each year;

3. The management and growth of the direct purchase and sale on consignment of white ribbons, wristbands and associated merchandise to support community activities in engaging individuals and particularly men and boys in the White Ribbon Campaign and to provide financial support for the Company’s operations and to sustain the White Ribbon Campaign;

4. The holding of White Ribbon and White Tie events throughout the year to promote engagement of individuals, corporations and organisations in the White Ribbon Campaign and to provide financial support for the Company’s operations and to sustain the White Ribbon Campaign; and

5. The development of education and information services to business, organisations, governments and communities to promote the role of White Ribbon Ambassadors as leaders of the Campaign across Australia; to provide schools, workplaces and communities with information and resources to engage individuals in changing attitudes and behaviours.




Directors Report

3

Information on Directors

No Director has an interest in any existing or proposed contract into which the company has entered or may be considered.

Andrew O’Keefe Chairman (non-executive) Qualifications - BA (Hons), LLB University of Sydney Experience - Appointed Chairman since incorporation (being 26 July 2007)

and is on leave since 28 June 2011. Special Responsibilities - Mr O’Keefe was a member of the Operations Committee.

Dr Charles Leigh Gassner Director and Acting Chairman Qualifications - Doctorate of Business Administration Experience - Member since incorporation. 4 years experience with the

company. Special Responsibilities - Mr Gassner is a member of the Operations Committee.

Mrs Rosemary Vivian Calder Director Qualifications - Bachelor of Arts (Hons), Doctor of Laws (Honoris Causa) Experience - Member since incorporation. 4 years experience with the

company. Special Responsibilities - Mrs Calder is a member of the Operations Committee.

Mr Charles Curran Director Qualifications - Bachelor of Arts Experience - Member since incorporation. 4 years experience with the

company. Special Responsibilities - Mr Curran is a member of the Operations Committee.

Ken Gillespie Director Qualifications - Graduate Diploma of Strategic Studies, PSC, JSSC, RCDS,

Post nominal AC, DSC, CSM Experience - Member since June 2011 Mrs Elizabeth Honor Lloyd Director and Company Secretary Qualifications - Diploma of Occupational Therapy Experience - Member since incorporation. 4 years experience with the

company. Special Responsibilities - Mrs Lloyd is a member of the Operations Committee.

Murray Victor Mcinnis Director Qualifications - B. Juris, LLB Experience - Member since June 2011 Mr Victor John Rosewarne Director and Treasurer Qualifications - Master of Business (Banking) Experience - Member since June 2011.



Statement of Comprehensive Income


6

Note

2011

$

2010

$

Revenue 2 1,658,444 1,319,671

Changes in inventories of finished goods (39,932) (60,034)

Purchases (56,251) (25,158)

Employee benefit expense (675,000) (411,506)

Depreciation and amortisation 3 (12,506) (2,645)

Advertising and marketing (60,214) (86,034)

Information technology (64,645) (10,153)

Fundraising expense 21 (214,846) (215,428)

Rent expense 3 (35,330) (25,231)

Staff recruitment (41,490) -

Travel and accommodation (47,837) (20,918)

Other expenses (148,866) (28,858)

Profit before income tax 261,527 433,706

Income tax expense 1c - -

Profit for the year 261,527 433,706

Other comprehensive income, after tax

Other comprehensive income for the year, after tax - -

- -

Total comprehensive income for the year 261,527 433,706

The accompanying notes form part of these financial statements.



Statement of Financial Position

As at 30 June 2011

7

Note

2011

$

2010

$

ASSETS Current assets Cash and cash equivalents 4 1,259,734 1,005,354

Trade and other receivables 5 36,908 21,904

Inventories 6 36,338 76,270

Other assets 7 21,453 26,646

Total current assets 1,354,433 1,130,174

Non-current assets Trade and other receivables 5 16,584 -

Property, plant and equipment 8 47,613 4,630

Intangible assets 9 7,233 -

Total non-current assets 71,430 4,630

TOTAL ASSETS 1,425,863 1,134,804

LIABILITIES Current liabilities Trade and other payables 10 104,317 82,377

Other liabilities 11 11,300 3,000

Total current liabilities 115,617 85,377

Non-current liability Provisions 12 - 708

Total non-current liabilities - 708

TOTAL LIABILITIES 115,617 86,085

NET ASSETS 1,310,246 1,048,719

EQUITY Retained earnings 1,310,246 1,048,719

TOTAL EQUITY 1,310,246 1,048,719




Statement of Changes in Equity


8

Retained Earnings

$

Opening Balance as at 1 July 2009 615,013

Profit for the year 433,706

Other comprehensive income for the year -

Balance as at 30 June 2010 1,048,719

Profit for the year 261,527

Other comprehensive income for the year -

Balance as at 30 June 2011 1,310,246




Statement of Cash Flows


9

Note

2011

$

2010

$

Cash flows from operating activities Proceeds from sales of goods 436,137 446,371

Grants received 605,000 315,000

Donations received 409,588 379,170

Proceeds from fundraising and other receipts 230,814 201,961

Payments to suppliers and employees (1,398,921) (826,881)

Interest received 34,484 15,669

Total cash provided by operating activities 14 317,102 531,290

Cash flows from investing activities

Purchase of property, plant and equipment (55,489) (2,873)

Purchase of intangible assets (7,233) -

Total cash (used in) investing activities (62,722) (2,873)

Net increase in cash and cash equivalents 254,380 528,417

Cash and cash equivalents at beginning of year 1,005,354 476,937

Cash and cash equivalents at end of year 4 1,259,734 1,005,354

The accompanying notes form part of these financial statements


www.whiteribbon.org.au

i swear never to commit, excuse or remain silent about violence

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