iaap social sites to build membership barbara rozgonyi
TRANSCRIPT
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Using Social Networking Sites to Recruit and Retain
Members
By Barbara Rozgonyi, publisher of
www.wiredPRworks.com @wiredprworks on twitter.com
630.207.7530 mobile/text
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Our Agenda
• Tools• Hazards• Rules• Sites• Communities• Getting Started
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Social Networking Survey
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Chapter Benefits
• Search• Community• Connections
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Social media spending in the US will increase from $716 million this year to more than $3.1 billion in 2014
Source: Forrester
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Your Biggest Takeaway
Position your chapter as the organization people want to join.
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Presentation Online
www.slideshare.net/wiredprworks
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Social Networking Tools
• Personality• Community• Value• Search Engine Optimization
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Social Media Hazards
• Privacy• Time Management• Strategy
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Social Networking Rules
• Be nice• Make connections• Don’t Sell• Be Responsive• SHARE
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Best Social Networking
LinkedInFacebookTwitterSlideshareFlickr
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
U.S. visitors surpasses 8 million in March 2009 - up 127% vs. 2008
• Profile• Summary• Groups• Questions and Answers
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Friends
Social
Community
Events
• 36.03 percent of all U.S. social network traffic 02/09
• 5 M newbies weekly
• 3 B minutes daily
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
• Follow• Followers• SearchUp 131% 9.3 Mil US Visitors March 2009
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
ComScore March 2009
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Flickr
• Images• Video• Groups
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Slideshare.net
• Slides• Audio• Social Bookmarks
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Video
• Viddler or Vimeo• YouTube• Google• Ustream
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Blogs – Publishing Online
• Create• Comment• Search
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Matt, creator of WordPress and Erin Games
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Communities
• Consulting Sites• Forums• Social Media Club Chicago • Membership Sites
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Review
• Tools• Hazards• Rules• Sites• Communities• Getting Started
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Google Results
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Your Biggest Takeaway
Position yourself as the community leader with the answers people are looking for.
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC
Questions
What’s your biggest question about how you can use social networking to help you grow your consulting business?
To book this presentation for your group, call 630.207.7530. Last minute requests welcome. Presentations can be scaled from 20 minutes to an all-
day workshop.