iabc student conference: business applications of social media
DESCRIPTION
Presented at the IABC World Student Conference. Exploring several ways student communicators can use social media to get ahead in their careers.TRANSCRIPT
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Get hired and succeed: business applications of social media
Kelly Rusk @kruskManager, Marketing and Communities,
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…[etc.]
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“Social Media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” – Avinash Kaushik, Chief Analytics Evangelist, Google
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Social Media Myths
Using Facebook qualifies you as a
Social Media Expert Social media is FREE and EASY to do!
Social mediacannot bemeasured
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“Your brand isn’t what YOU say it
is, it’s what GOOGLE says it is…”-Chris Anderson, editor, WIRED Magazine
Social media to get hired...
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Social media to get hired
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To blog or not to blog...
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Get out and network
IABC/CPRS Third Tuesday Social media breakfast (Ottawa & MTL)
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Social media roles (transitional) Community manager/director Social media strategist Social media manager/director/coordinator
...But, knowing about social media is important for any PR/Marketing and Communications role!
Social media in your career...
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A community manager manages all of this cross departmentally and uses these parts to build a cohesive community for the company
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Think strategically
“Most people online are gorillas. When a gorilla walks into an experiment, what they say is 'What do I do now? Where's the banana?'”
-Seth Godin
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Social media for media relations
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Social media for promotion Community building
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Social media for event management
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Twitterwall
Uploaded on February 25, 2010 by pdinnen
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Social media for content creation/storage
Videos, webinars, articles
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Social media monitoring
Free tools
Paid tools
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Social media for formative research
Crowdsourcing, polls, surveys
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Learn to deliver results
Communilytics presentation by @seanpower & @acroll
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Become a Linchpin
Develop a great reputation
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10 tips you can start today
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10. Take your own risks first
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9. Look for hidden gems
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8. Ask questions
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7. Promote others more than yourself
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6. Read... everything!
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5. No more excuses, get out and network!!!
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4. Learn complementary skills
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3. Be professional
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2. Become a resource
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1. Always add value