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KFC ENTERS MYANMAR

Group MembersGrace Pyone MyaTheint TheintNg Shing YunContentsIntroductionCompany ProfileCountry , MyanmarTarget MarketSWOT AnalysisChallengesConclusion

Introduction of KFCKentucky Fried Chicken, worlds most popular chicken restaurant chain.Based in Louisville, Kentucky.Founded by Colonel Harland Sanders in 1952.More than 11,000 outlets, 85 countries and territories.Part of YUM! Brands, Inc., worlds largest restaurant, 36,000 locations.

Products of KFCIntroduction & Culture of MyanmarOne of ASEAN countries, population around 56 millionSharing borders Bangladesh, India, China, Laos and Thailand.Located between China and India- Buddhism and Mon People- Christian, Muslim, Hindu and ethnic groupsRich cultural and historical heritage - Shwedagon Pagoda- Bagan

BuddhismMon PeopleTarget Market : PlacesCenter of City, Population Mobility & location with convenient trafficYangon & Mandalay

UniversitiesHospitals

Shopping Mall

AirportTarget Market: Audiences64%25%11%Reason for choosing Myanmar as the new entry? No international fast food outlets until now

KFC can be 1st outlet of Myanmar

Myanmar Government allows foreign investors with chances right now Most of Burmese are familiar with KFC

Not difficult to penetrate into the new market

No need to face with global competitors at that time

Demographic Analysis of Myanmar High Population Most are age between 20-50 Local persons prefer spicy tastes& fried chicken They usually have breakfast with big meals Religions (Buddhists, Christians, Muslims & Hinduisms) Middle Income Level Most people can afford to consume KFC

Plenty of Raw Materials; chickens, potatoes, spices, etc Cheap Prices Low Labor Costs High Labor QualitiesGovernment starts opening global market Offers incentive for tax exemption Festivals country Students and Staffs need excellent fast food centers because of rush hours Burmese like fried chicken rather than pizzas, sandwiches, pastaSWOT Analysis Between KFC & MyanmarStrengthsMyanmarOpportunitiesWeaknesses Prices of KFC are a little bit high to compare with Myanmar money

Need Smoothie and fruit desserts

In peak hour, staffs cant serve quickly and face with food shortage

12ThreatsTHE GREATEST CHALLENGES New POLICY/RULES AND REGULATIONSSome Laws are changing periodNew Weak coordination and cooperation between government organizationsparty (NLD) won the 2012 election

THE GREATEST CHALLENGESPHYSICAL INFRASTRUCTURECOMMUNICATIONS INFRASTRUCTURE Transportation systemDifficulty in delivery systemTechnology still need to improveShortage of electricity

Telecommunication systemIT communication systemInformation difficult to accessSome information may lack of credibility

THE GREATEST CHALLENGESECONOMY OF MYANMARCurrencies exchange rate fluctuationNo foreign banking experienceWeak awareness of international market

Summarize for Economy of Myanmar

Local CompetitorsTokyo Fried ChickenFeel Burger & SnacksPizza Corner CP Fried ChickenHOW TO OVERCOME Technology training to the people for our productsResearch the good market place of Myanmar and use the substituted machines Research the detail of culture , laws and regulationsResearch the taste of Myanmar people Choose the right entry mode

THE RIGHT ENTRY MODEFRANCHISINGKFC one of the product from Yums franchising company The Restaurant Franchise industry is one of the fastest-growing franchise industries According to The National Restaurant Association,restaurant revenuesreached $566 billion in 2009, at 945,000 restaurants nationwide

ConclusionBy doing analysis , Myanmar good market place to invest Acceptable for KFCs productsKFC one of the world famous for fried chicken Gain huge and new customersSure to get the profit and benefits

Thank You