IBM Commerce Marketing Solutions

for Insurance

Today, insurance is more than B2B or B2C. It’s also C2B: customer-to-business. Insurers, put your customers at the center of everything you do.

Become a C2B insurer with IBM

In the front office: Gain customer insight Personalize relationships Provide a seamless brand

experience

CustomerShow me you know meGive me a consistent experience across channelsProvide me relevant content

BusinessAcquire and grow customersDrive revenueBuild brand loyalty

CMOUse data to drive decisionsBe agile and innovative Deliver results that grow the business faster

Expectations for insurance marketers have exploded

Technology has made more possible but not easier

I need my applications

to talk to each other.

I can’t access a single view of policyholder data across

channels.

It is too hard to offer relevant offers and content to my

policyholders.

“ ” “ ””

Getting the right analytics to inform interactions in real time is

difficult. ”““ It is too hard to provide

a consistent experience across

channels“ ”I can’t react to my

policyholders in real time. ”“

A new way to work for marketers in insurance organizations

Agility: Freedom to innovate

Analytics: Use analytics for impact

Design: Collaborate to create experiences

Together with our clients we defined a framework for insurance marketing

IBM Marketing Solutions

IBM Marketing Software

IBM MarketingCloud

Rapid time to value

Subscription based

Multi-tenant SaaS

Robust integration platform

Highly scalable

Deployed on premises

SharedCapabilitiesNew innovations

Continuously improving

Cross platform

Octagon InsuranceOctagon, an early-stage European insurance company used IBM Marketing Solutions to enable the online marketing team to review replays of specific user sessions and quickly uncover why customers were dropping out of the online application process.

22%

40%

increase in conversion rates

reduction in validation errors 330%

Overall ROI

© 2015 IBM17

18 © 2015 IBM

A

A French InsurerA French insurance company uses IBM Marketing Solutions to eliminate the complexity from developing profitable email campaigns and aggregate disparate customer date into a single view while also enabling marketers to use analytics to segment customers down to the most specific marketing criteria.

50%

60%

email open rate

reduction in email costs 2x increase in

growth revenue

HumanaHumana is using IBM Marketing solutions to engage their members with personalized, meaningful, timely and relevant communications.

180%

Increase in email open rates 12M

Members provided with relevant communications

© 2015 IBM19

20