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EdmontonOctober 2, 2014

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Putting your business in motion.

Nicole SummersIBM MobileFirst Solutions Leadersummersn@ca.ibm.com

@nicsums

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Mobile Is Changing Interactions And How Work Gets DonePeople are transacting on mobile• The average mobile phone user checks

their phone 150 times a day

The experience of mobile is not yet meeting expectations• 80% of apps are used once

then deleted

Mobile transactions are generating unprecedented amounts of data • Global mobile data traffic will

increase 26-fold between 2010 and 2015, reaching 6.3 exabytesper month by 2015

This data is helping organizations deliver new value• By 2020, 90% of new passenger cars

sold will have some form of vehicle mobile platform, up from 10% in 2012.

Mobile enterprises leverage this data, putting the right information into the right hands at the right times• By 2015, 2/3 of the workforce will

own a smartphone, and 40% of the workforce will be mobile

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73% of CEOsAre prioritizing investments in customer insights

82% of CMOsPlan to increase the use of social media

74% of CIOsSay mobile solutions are part of their vision for increasing competitiveness

70% of COOsIdentify supply chain visibility as the top challenge in delivering on their agendas

As a Result, Leaders are Redefining Their Agendas

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The Institute for Business Value and Oxford Economics Provides Insights into the Characteristics of Mobile Leaders

Read the report: http://ibm.co/ibvmobile

The study represents 601 mobile strategy experts 1Research was conducted by IBV and Oxford Economics in 1Q13

Industry

Banking 58Travel and Transportation

54

Automotive 50Government 50Healthcare 50Insurance 50Telecom 50Retail 50Manufacturing 38Other 51

Market

Mature

50%Growth

50%

Survey Respondent by

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They use mobile to fundamentally TRANSFORMthe way they do business

4

They use insights to ENGAGE their customers wherever they are

3

They BUILD apps that unlock core business knowledge for mobile uses

1

They PROTECT and manage the mobile enterprise to optimize performance

2

The Findings Give Us Insight into the Things that Mobile Leaders Are Doing Differently

Those indicating that they excel at integrating existing systems with mobile

63%vs

34%

Mobile Strategy Leaders

All Others

Users do not forgive you for having something that works on the website but  doesn’t  work  on  the  iPhone  app.Chief Architect, Travel services company

Those indicating that they are effective at addressing mobile data security issues

90%vs

55%

Mobile Strategy Leaders

All Others

Our main challenges are data, security, privacy, and intellectual property risk. As vehicles collect more and more data, we will be challenged with determining the owner of the data and what is personal versus private. Director Strategy and Planning, Global IT, Automotive

They PROTECT and manage the mobile enterprise to optimize performance

Those indicating that they are effective at taking action based on mobile data

73%36%

Mobile Strategy Leaders

All Others

vs

Make sure the voice of the customer is heard by the engineerSenior Advisor, Consumer Electronics company

They use insights to ENGAGE their customers or constituents wherever they are

3

Those indicating that mobile is fundamentally changing the way their enterprise does business

81%vs

39%

Mobile Strategy Leaders

All Others

If  we  don’t  invest  in  mobile,  over  time  we  will  reduce  our ability to acquire new customers and make acquisitions; our customer metrics will decline.Head of Group Digital Deployment, Banking

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and deploy mobile applications efficiently

The  Mobile  First  Enterprise  Sets  An  Agenda  to…

and manage the mobile infrastructure to optimize performance

customers in context by leveraging mobile insights

the value chain to drive growth and ROI

BUILD

PROTECT

ENGAGE

TRANSFORM

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IBM has proven solutions to address a diverse set of needs

Developing apps that integrate with information across the enterprise Demands drive need to rapidly develop, deploy and update apps

Critical business enabler

Clients operate in a  “4 screen”  world Leverage mobile information to deliver deeper engagement

Gain visibility into the mobile experience

Protection of privacy and confidential information Policies for client-owned smartphones and tablets Visibility, security and management of mobile platform requirements Infrastructure complexity from multiple device platforms

Prioritize mobile infrastructure

New process and designs required for transformation opportunities Rapid and disruptive innovation shortening time to value requirements

Comprehensive business-led strategies

Each Solves Key Challenges With Achievable Goals for ROI

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Can Help You:

• Quickly develop, test and deploy quality mobile apps across multiple platforms

• Seamlessly integrate rich mobile apps with enterprise data and services

q

Scan & Certify

Instrument

Test

IntegrateObtainInsight

Manage

Deploy

Design &Develop

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SolutionUsing the IBM Worklight mobile platform, the organization can develop and deploy hybrid HTML5 applications to deliver content across multiple mobile platforms.

BenefitsReduces multiplatform development costs by 60 percent when developing for five platforms

ChallengesRohde & Schwarz wanted to create a mobile enterprise infrastructure that would help it support multiple devices and create applications for customers, partners and employees

German manufacturer Rohde & Schwarz cuts mobile development costs by 60 percent

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Can Help You:• Instrument applications with security

protection

• Secure mobile transactions from customers, constituents, partners and suppliers

• Preserve native device experience without compromising security

• Separate personal and business data

• Provide intelligent access based on risk and location

Security Intelligence

Enterprise Applicationsand Cloud Services

Content Security

Application Security

Transaction Security

Device Security

DATA

Personal and Consumer Enterprise

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ChallengesThe hospital wanted to update its mobile environment to improve care quality, medical staff productivity and operating cost reduction.

Japanese Kochi Medical School Hospital improves care quality while cutting costs

BenefitsLower per-device expense helps reduce maintenance costs and equip a larger pool of employees.

Cloud based architecture maintains a security-rich environment for medical information which extends to, but is not stored on, mobile devices.

SolutionIBM helped the hospital to restructure its architecture to take advantage of Apple iPod touch devices, offering a more intuitive user interface, lower maintenance costs and a broader range of applications.

Can Help You:

• Quickly create and deploy personalized mobile campaigns and gain insights

• Maximize brand value by integrating the physical and digital experiences of mobile users

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IBM MobileFirst Portfolio

IBM Interactive Experience Mobile Studios

Mobile Advisory Services

Mobile Innovation & Design Services

Mobile App Development Services

…that  integrate  into

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Challenges

Cemex was looking for a way to improve productivity, reduce fuel costs and enhance the end customer experience.

By focusing on the customer and employee experience, Cemex transformed their business.

SolutionDeveloped Shiftmobile as a container app for employees to access Cemex mobile solutions. Used responsive design for multiple devices, WCM to securely access system information and single sign on for ease of use. In the end they were able to optimize their delivery schedules and electronically track waiting times and confirm deliveries.

Benefits

CEMEX UK boosted driver productivity by 68 percent, from 2.5 to 4.2 shipments per day. These improvements, in turn, helped the client reduce fuel costs.

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Can Help You:• Design new engagement models placing

the customer and constiuent first

• Reshape processes and operating models for competitive advantage

• Build new models that drive revenue and transparency

In essence, Reinvent Enterprises with Mobile

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Air Canada: Perfecting the art of self-service, how self-service helped an airline transform their brand

ChallengesAir Canada put itself in the shoes of its customers and asked, “Why is that process like this? Why is it taking so long?” in order to determine what it could do to innovate and make it simpler for them.

BenefitsApproximate 80% reduction in per-check-in cost compared to traditional counter check-inMore than 50% reduction in time required to launch new services or channels through reuse of existing service assetsIncreased customer loyalty by virtue of more compelling and “stickier” self-service options like real-time notification

SolutionMulti-channel mobile customer experience leveraging iPhone, Blackberry and mobile web interfaces that use a common back-end services layer built on SOA principles supporting three LOBs: Air Canada, Air Canada Cargo, and Air Canada Vacations

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Industry Solutions

IBM & Partner Applications

Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive

Application & Data Platform

Stra

tegy

& D

esig

n Se

rvic

es

Cloud & Managed Services

Devices Network Servers

Development & Integration Services

Management AnalyticsSecurity

IBM MobileFirst Can Help You Accomplish Your Mobile Goals

© 2014 IBM Corporation

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Three Ways to Engage with IBM MobileFirst

Download the IBV mobile study

For information on mobile products, services & use cases visit ibm.com/mobilefirst

Work with an IBM sales rep to schedule a mobile agenda workshop

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Learn more at: www.ibm.com/mobilefirst