ibm smarter planet strategy 20130524 v5
TRANSCRIPT
© 2012 IBM Corporation
IBM University Programs worldwide, accelerating regional development (IBM Upward)
Smarter Planet StrategyWelcome to“Silicon Valley/Bay Area”
Dr. James (“Jim”) C. Spohrer, [email protected] Champion and Director IBM UPward(University Programs worldwide, accelerating regional development)May 24, 2013
Working together to build a Smarter Planet
IBM University Programs 6 R’s• Research (Collaborate)• Readiness (Skills)• Recruiting (Jobs)• Revenue (Solutions)• Responsibility (Volunteers)• Regions (Smarter Cities, Startups & Workforce)
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WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IBM University Programs
IBM Platforms for Entrepreneurs
• Smarter Cities Intelligent Operations Center Platform• IBM helping university startups to scale up (growth)04/11/23 © IBM 2013 IBM University Programs worldwide
accelerating regional development (IBM UPward) 3
IBM University Programs
From I to T-shape and Beyond!IBMers with more depth and breadth for a Smarter Planet
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Many disciplinesMany sectors
Many regions/cultures(understanding & communications)
Deep in one sector
Deep in one region/culture
Deep in one discipline
IBM University Programs
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IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBM’s growth ; ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 104.5BNet Income - $ 17.6BEPS - $ 15.25 (10 yrs of
EPS d/digit growth)Net Cash - $18.2B
24% of IBMs revenue in Growth Market countries; growing at 7% ( @cc) in 2012
Number 1 in patent generation for 20 consecutive years ; 6,478 US patents awarded in 2012
More than 40% of IBMs workforce does business away from an office
5 Nobel Laureates10 time winner of the President’s National Medal of Technology & Innovation – latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business & Innovation in 2011
New Era in IBM’s Leadership
IBM Growth Initiatives
IBM has ~425,000 employees worldwide
Context: IBM 101
© 2013 IBM Corporation
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IBMIBM’’s Story of Innovation: s Story of Innovation: Looking back at where we started..Looking back at where we started..
© 2013 IBM Corporation
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Innovation That Never StopsInnovation That Never Stops
Neonatal CareNeonatal Care12 Atom Storage12 Atom Storage
WatsonWatson 3D Systems3D Systems DNA TransistorDNA Transistor
Spoken Web
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A Diversity of Disciplines Enables World Class A Diversity of Disciplines Enables World Class InnovationsInnovations
ChemistryComputer Science
ElectricalEngineering
Materials Science
Mathematical Science Physics
Service Science
Behavioral Science
BusinessInnovation
TechnologyInnovation
Social Innovation
Demand Innovation
Science & Engineering
Business & Management
Social & Cognitive Sciences
Economics & Markets
ResearchResearch’’s Strategic Discipliness Strategic Disciplines
Exploratory
Systems TechnologySoftware
Industry Solutions
Mathematics &Data Sciences
Service Science
IBM Research: IBM Research: The World is Our LabThe World is Our Lab
China
WatsonAlmaden
Austin
TokyoHaifaZurich
India
Dublin
Melbourne
Brazil
IBM Research labs
Labs added since 2010
Other IBM Research presence
IBM Research – Africa IBM Research – Africa
Nairobi, Kenya
Our 12th research lab
IBM’s first lab on the continent
Initial focus– Next Generation Public Sector
• e-government– Smarter Cities
• water & transportation– Human Capacity Development
• technology & business skills
IBM University Programs
Cognitive Systems Era
Eras of computingEras of computing
Programmable Systems Era
Tabulating Systems Era
Com
pute
r In
telli
gence
Time
On August 22, 1943, 105 men, women and children, among them 43 IBM employees, alighted from a special train that carried them across the continent to establish new homes and the new IBM Card Manufacturing Plant Number 5 at 16th
and St. John Streets, San Jose, CA.
Inspired by the function, power, and volume of the organic brain, IBM is developing TrueNorth, a novel modular, scalable, non-von Neumann, ultra-low power, cognitive computing architecture. TrueNorth consists of a scalable network of neurosynaptic cores, with each core containing neurons, dendrites, synapses, and axons. To set sail for TrueNorth, IBM developed Compass, a multi-threaded, massively parallel functional simulator and a parallel compiler that maps a network of long-distance pathways in the macaque monkey brain to TrueNorth. IBM and LBNL demonstrated near-perfect weak scaling on a 16 rack IBM Blue Gene/Q (262,144 processor cores, 256 TB memory), achieving an unprecedented scale of 256 million neurosynaptic cores containing 65 billion neurons and 16 trillion synapses running only 388× slower than real time with an average spiking rate of 8.1 Hz. By using emerging PGAS communication primitives, IBM also demonstrated 2× better real-time performance over MPI primitives on a 4 rack Blue Gene/P (16384 processor cores, 16 TB memory). Here is PDF of final paper. NEW NEWS: Since submitting the camera ready copy, using 96 Blue Gene/Q racks of the Lawrence Livermore National Lab Sequoia supercomputer (1,572,864 processor cores, 1.5 PB memory, 98,304 MPI processes, and 6,291,456 threads), IBM and LBNL achieved an unprecedented scale of 2.084 billion neurosynaptic cores containing 53x1010 neurons and 1.37x1014 synapses running only 1542× slower than real time. Here is PDF of IBM Research Report, RJ 10502.
1014 on November 14, 2012
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Monkey Brain Wiring Diagram
400 areas
7,000 connections
Cognitive ComputingCognitive Computing
Recent Simulation of the Brain– Using novel techniques we have
simulated a rat scale brain
Develop an artificial nano-synapse
Develop an artificial cortex chip for a mouse and later for a cat
Demonstrate by running a virtual mouse and cat through a virtual maze in a 3D virtual world
IBM University Programs
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Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular% P
enet
ratio
n
YEARS
IBM University Programs
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•iPhone/iPad app developer•wireless marketing director•microfinance infrastructure designer•3D content developer for movies, TV•social network manager•deploying technology into the cloud •organic solar cell development•digital image management
Many top in-demand jobs in 2011 did not exist in 2005!
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IBM University Programs
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U.S Department of Labor estimates that today’s learner will have 10-14 jobs…
by the age of 38!
IBM University Programs
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Estimates are 85% of the jobs today’s learners will be doing haven’t been invented yet
they'll be using technologies that don't exist to solve problems we don't yet know are problems
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IBM University Programs
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Five historical cycles …
IBM University Programs
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~100 years of US job transformations
Source: US Bureau of Economic Analysis; McKinsey Global Institute Analysis
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Most people say, “IBM makes computers”
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Those in-the-know say, “IBM is helping to build a Smarter Planet…”
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A Smarter Planet is built from smarter service systems…
INSTRUMENTED
We now have the ability to measure, sense and see the exact condition of practically everything.
INTERCONNECTED
People, systems and objects can communicate
and interact with each other in entirely new
ways.
INTELLIGENT
We can respond to changes quickly and accurately, and get better results
by predicting and optimizing
for future events.
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
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City challenge: buildings and transportation
Ryan Chin:Smart Cities
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Streetline: Instrumented-Interconnected-Intelligent
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Neonatal ICU: Instrumented-Interconnected-Intelligent
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Cities: land-population-energy-carbon
Carlo Ratti:Senseable Cities
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29
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Four commandments for cities of the future: Eduardo Paes at TED2012
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SC IOC as a Platform for Innovation
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Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision.
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal, Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15, 2012 Apply by April 27th
Healthcare SmartCamp kickstart - Miami - May 15, 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24, 2012 Apply by May 3rd
SmarterCities SmartCamp kickstart - New York - May 24, 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 & 21, 2012 Apply by May 25th
North America Regional SmartCamp - Boston - June 20 & 21, 2012 Apply by May 25th
apply now at www.ibm.com/isv/startup/smartcampapply now at www.ibm.com/isv/startup/smartcamp
Exclusive Networking andMentoring eventExclusive Networking andMentoring event
North America SmartCamp lead: Eric Apse, [email protected] Programs lead: Dawn Tew, [email protected]
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)33
Digital Immigrant vs Digital Native
Born: 1988Graduated College: 2011
Born: 2012Enters College: 2030
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2030 Transportation: Self-driving cars
Steve Mahan:Test “Driver”
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2030 Water
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2030 Manufacturing
Ryan Chin:Urban Mobility
Baxter: Building the Future
Maker-Bot: Replicator 2
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2030 Energy
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2030 ICT
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Example: Leading Through Connections with…Universities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy !
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START, which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson, with a focus on extensive common sense knowledge
Focused on large-scale information extraction, parsing, and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction, rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watson’s optimization
Worked on information retrieval and text search technologies
http://w3.ibm.com/news/w3news/top_stories/2011/02/chq_watson_wrapup.html
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)40
2030 Buildings: Recycled to be stronger, safer, cleaner
China Broad Group:30 Stories in 15 Days
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)41
2030 Retail & Hospitality
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2030 Finance & Business
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2030 Health
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2030 Education: Watch one, do one, teach one…
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2030 Government
Four measures
Innovativeness
Equity– Improve
weakestlink
Sustainability
Resiliency
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Competitive Parity – Achieved.
The NFL has spent the last two decades touting its parity—the idea that any team can win on any given Sunday (or Monday or Thursday). But this year, parity has truly run wild.
… here's the wackiest thing: Through six weeks, 11 of the NFL's 32 teams are 3-3. The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulation…
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)47
2030 and Beyond…. Government, Health, Education, Finance, etc.
IBM University Programs
Regional Economic Development (RED):We are all competing for collaborators
• Universities & Regional Economic Development Boards– Talent and infrastructure investments
• More high skill, high pay jobs to boost quality-of-life– Regional progress & continuous improvement upward spiral
• Smarter systems = Instrumented + Interconnected + Intelligent – Science of Service Systems: Nations, states, cities, universities
• Nested, networked holistic service systems co-create value (SSME+DAPP)
• IBM Global Innovation Network– Foresight: IBM Innovation Centers (IICs) & Customer Briefing Centers
• Global Technology Outlook (GTO) Report• Institute for Business Value (IBV) Studies• IBM Centers for Advanced Study (CAS)
– IBM Global R&D and Service Delivery Centers• Hardware, Software, Solutions & Service R&D• IT Data, Call, Analytics Service Delivery Centers
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Government
Industry Academia
Regional Economic Development
IBM University Programs Worksheet:All Players: Benefits ($M) >> Costs
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 7 Yr 8 Yr 9 Yr10 Total
Costs
IBM $M
RED $M
UNI $M
Bene-fits
IBM >$M
RED >$M
UNI >$M
IBM University Programs 6 R’s Proof-PointsIBM Smarter Cities & NYU CUSP Center for Urban Science and Progress Big Cities + Big Data Faculty Awards
MS in Applied Urban Science & Informatics
Academic, Government, Industry
NYU and NYU-Poly, Carnegie Mellon University, The City University of New York, The Indian Institute of Technology (Mumbai). The University of Toronto, The University of Warwick
IBM partners with State of Louisiana & City of Baton Rouge, & Louisiana State University
Creation Of 800-Job Technology Center In Downtown Baton Rouge
Gov. Jindal, Baton Rouge Mayor/President Kip Holden, Baton Rouge Area Foundation President and CEO John Davies, and Louisiana State University (LSU) College of Engineering Dean Richard Koubek.
The State will provide $14 million in funding over 10 years for expanded higher-education programs designed primarily to increase the number of annual computer science graduates.
IBM and Ohio State University collaborate to boost analytics skills in State of Ohio
Projected to create 500 new jobs and become an education and training hub for advanced data research, big data and cognitive computing
IBM worked with Ohio’s economic development organizations - aims to benefit than 30 regional companies in health care, financial services, government and retail.
State of Ohio providing incentives for the center.
IBM and Karlsruhe Institute of Technology collaborate on Service Science in Germany
The Karlsruhe Service Research Institute at KIT (Karlsruhe Institute of Technology) aims to be the leading European research institute in the field of Service Science.
Develop concepts, methods, and technologies relevant for innovators and decision-makers to create and capture value in an increasingly services-led economy..
Holistic interdisciplinary approach to solvebusiness problems along the dimensions of people, organization, information, and technology
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IBM University Programs 6 R’s Proof-PointsIBM University Programs supports IBM’s Delivery Center at Brno in the Czech Republic IBM’s Delivery Center at Brno employs about 3,000 IT professionals and supports over 600 clients from around the world
Best practices have been established by local University Relations personnel for internship programs that support IBM’s resourcing needs
This local expertise is now planned to be extended and applied to the resourcing requirements of the Brno Delivery Center
IBM UP / SWG supports IBM’s new Delivery Center in Costa Rica with faculty training IBM’s Delivery Center in Costa Rica opened in May with 1,200
employees & intends to hire up to 1,000 new IT professionals by 2014
Part of IBM’s agreement includes working with 6 local universities to help build the future workforce and training them on IBM’s Cloud, Cyber Security & various other technologies
IBM UR & SWG team members along with NC State University faculty are conducting curriculum workshops for local faculty in country to “train the trainors”. IBM is the first company to offer such a creative approach to helping establish the latest in technology skills in Costa Rica
IBM and University of Mauritius collaborate to boost computer skills in the Indian Ocean Islands Region off the coast of Africa IBM and University of Mauritius struck a academic partnership to provide technology and training resources for computer science professionals at the University
IBM also launched an IBM Africa Technical Institute in Mauritius offering education about IBM technologies and how these solutions solve some of the challenges facing businesses and the public sector in Africa.
IBM technical staff will provide guest lectures to students and IBM will also offer research collaboration for UM researchers
IBM and Stellenbosch University collaborate for computer skills development in South Africa IBM and Stellenbosch University (SU) have partnered to open a Software Center of Excellence to assist students in building strong SW development skills
The COE is a first-of-its-kind in South Africa including a post-graduate computer laboratory with advanced software (including Rational) to provide a full-fledged software production environment for students to hone their skills.
The Center seeks to integrate the latest technologies into SU’s curriculum to prepare students for high-value job opportunities
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IBM University Programs 6 R’s Proof-PointsIBM Russia & Bauman Moscow State Technical University launch Smarter Cities Dev’t Education Center
BMSTU launched the Smarter Cities Education Center as a strategic initiative w/ IBM to help students and city leaders develop expertise and apply innovative technologies to create smart solutions to tackle issues that have high social and economic impact for cities around the world.
Aligned with the Russian government's priorities for the modernization and technological development of urban centers, the center will support the development of IT skills crucial to Russia's innovation agenda
As part of the Smarter Commerce China Summit, IBM announced the joint Smarter Marketing Course Program with Chinese University of Hong Kong and Shanghai Jiaotong University
The collaboration helps students learn more about the enormous opportunities brought by Smart Commerce and technology marketing and promote the local talent education
The program will train students & industry leaders with advanced smarter marketing mindset and solutions and build ecosystem for Smarter Commerce business impact
IBM SWG, IBM China UR and Leading Universities in China Team Up on Joint EMBA Program
IBM India Univ Relations Receives Award from Zinnov Consulting
India University Relations was presented w/ the “Ecosystem Enablement for Universities” award from Zinnov Consulting for the 3rd consecutive year
The award recognizes IBM’s contribution towards the development of the University R&D Ecosystem through depth of research and breadth of reach across Tier 1, 2 and 3 universities
Zinnov is a consulting firm providing services in the area of offshore advisory, market research, competitor analysis, business research, data analytics and HR consulting to Fortune 1000 companies
IBM Research, CC&CA & IBM UP Supports Brazil with 3 PhD Fellowships for 2012
Flavio Figueiredo from Universidade Federal de Minas Gerais studying in filed of content popularity growth on online social networks
Ivan Mechado from Universidade Federal da Bahia studying in field of variabilities in product lines and the most suitable testing strategies
Gabriel Nazar from Universidade Federal do Rio Grande do Sul studying in the filed of cost-effective fault tolerance techniques for filed programmable gate arrays
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IBM University Programs
7th R? Reputation
What Watson related skills do students need
in the 21st century?
How can individuals get involved with Watson?
What role can universities play in Watson’s development?
How will Watson technology redefine the future of smarter systems?
SKILLSDEVELOPMENT
STUDENT ENGAGEMENT RESEARCH
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IBM University Programs Universities Matter #1
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Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 0,7489x + 0,3534R² = 0,719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
% g
loba
l G
DP
% top 500 universities
Nation’s % WW GDP and % Top 500 Universities (2009 Data)
IBM University Programs Universities Matter #2
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…But it can be costly, American student loan debt is over $900M
IBM University Programs Universities Matter #3
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“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”
IBM University Programs Universities Matter #4
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What is a U-BEE? A local job creator/sustainerInnovating “whole service” in all regions worldwide
http://www.service-science.info/archives/1056
Nation
State/Province
City/Region
UniversityCollege
K-12
Cultural &ConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob Creator/Sustainer
U-BEEs = University-Based Entrepreneurial Ecosystems
IBM University Programs On Campus IBMers
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Up-SkillCycle
University-Region1University-Region1
University-Region2University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition/ New IBM BU (Growing)
= High-Productivity/ Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoOn Campus IBMer role(help create graduateswith Smarter-Planet skills,help create Smarter Planetoriented new ventures;Refresh skills
= Graduates withSmarter Planet skills
IBMIBM
IBM University Programs
What’s UP at IBM?University Programs!
The 6 R’s helping to build a Smarter Planet: Research, Readiness, Recruiting, Revenue, Responsibility, Regions
Jim Spohrer, DirectorIBM University Programs (IBM UP)
http://www.ibm.com/universityMay 14, 2013
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IBM University Programs
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© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)61
Today’s Talk
Welcome to Almaden Research Center!
Why Innovate?
IBM 101
GTO = Global Technology Outlook
Future = Smarter Planet
Universities = Smarter Cities Nano-Bio-Info-Cogno
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
62
IBM Almaden Research Center, Silicon Valley/San Jose, CA
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)63
Service Innovators
ISSIP = International Society of Service Innovation Professionals
T-shaped Professionals– Depth
– Breadth
Register at:– ISSIP.org
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T-shaped professionalsdepth & breadth
BREADTH
DE
PT
H
(analytic thinking & problem solving)
Many culturesMany disciplines
Many systems(understanding & communications)
Deep in one d
iscip
line
Deep in one sys
tem
Deep in one cu
lture
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)65
Systems-Disciplines Framework: Depth & BreadthSystems that focus on flows of things Systems that governSystems that support people’s activities
transportation & supply chain water &
waste
food &products
energy & electricity
building & construction
healthcare& family
retail &hospitality banking
& finance
ICT &cloud
education &work
citysecure
statescale
nationlaws
social sciences
behavioral sciences
management sciences
political sciences
learning sciences
cognitive sciences
system sciences
information sciences
organization sciences
decision sciences
run professions
transform professions
innovate professions
e.g., econ & law
e.g., marketing
e.g., operations
e.g., public policy
e.g., game theory and strategy
e.g., psychology
e.g., industrial eng.
e.g., computer sci
e.g., knowledge mgmt
e.g., stats & design
e.g., knowledge worker
e.g., consultant
e.g., entrepreneur
stake
holders Customer
Provider
Authority
Competitors
resources
People
Technology
Information
Organizations
change History
(Data Analytics)
Future(Roadmap)
value
Run
Transform(Copy)
Innovate(Invent)
Observe Stakeholders (As-Is)
Observe Resource Access (As-Is)
Imagine Possibilities (Has-Been & Might-Become)
Realize Value (To-Be)
disciplines
systems
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The New Normal: Smarter Systems
Computational System
Smarter TechnologyRequires investment roadmap
Service Systems: Stakeholders & Resources
1. People 2. Technology3. Shared Information4. Organizations
connected by win-win value propositions
Smarter Buildings, Universities, CitiesRequires investment roadmap
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)67
A Framework for Global Civil Society
Daniel Patrick Moynihan said nearly 50 years ago: "If you want to build a world class city, build a great university and wait 200 years." His insight is true today – except yesterday's 200 years has become twenty. More than ever, universities will generate and sustain the world’s idea capitals and, as vital creators, incubators, connectors, and channels of thought and understanding, they will provide a framework for global civil society.
– John Sexton, President NYU
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In Conclusion: Two Books To Help Us All Prepare For Change
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)69
Thank-You! Questions?
Dr. James (“Jim”) C. SpohrerInnovation Champion & Director, IBM University Programs worldwide accelerating regional development (IBM UPward)[email protected]
“Instrumented, Interconnected, Intelligent – Let’s build a Smarter Planet.” – IBM“If we are going to build a smarter planet, let’s start by building smarter cities” – CityForward.org“Universities are major employers in cities and key to urban sustainability.” – Coalition of USU
“Cities learning from cities learning from cities.” – Fundacion Metropoli“The future is already here… It is just not evenly distributed.” – Gibson
“The best way to predict the future is to create it/invent it.” – Moliere/Kay“Real-world problems may not/refuse to respect discipline boundaries.” – Popper/Spohrer
“Today’s problems may come from yesterday’s solutions.” – Senge“History is a race between education and catastrophe.” – H.G. Wells
“The future is born in universities.” – Kurilov“Think global, act local.” – Geddes
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)70
What improves Quality-of-Life? Service System Innovations
A. Systems that focus on flow of things that humans need (~15%*)1. Transportation & supply chain
2. Water & waste recycling/Climate & Environment
3. Food & products manufacturing
4. Energy & electricity grid/Clean Tech
5. Information and Communication Technologies (ICT access)B. Systems that focus on human activity and development (~70%*)
6. Buildings & construction (smart spaces) (5%*)
7. Retail & hospitality/Media & entertainment/Tourism & sports (23%*)
8. Banking & finance/Business & consulting (wealthy) (21%*)
9. Healthcare & family life (healthy) (10%*)
10. Education & work life/Professions & entrepreneurship (wise) (9%*)C. Systems that focus on human governance - security and opportunity (~15%*)
11. Cities & security for families and professionals (property tax)
12. States/regions & commercial development opportunities/investments (sales tax)
13. Nations/NGOs & citizens rights/rules/incentives/policies/laws (income tax)
0/19/02/7/42/1/1
7/6/1
1/1/0
5/17/27
1/0/2
24/24/1
2/20/24
7/10/3
5/2/2
3/3/10/0/0
1/2/2
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
* = US Labor % in 2009.
“61 Service Design 2010 (Japan) / 75 Service Marketing 2010 (Portugal)/78 Service-Oriented Computing 2010 (US)”
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)71
University: Four Missions
Knowledge– 1. Transfer (Teaching)
– 2. Creation (Research)
– 3. Application (Benefits)
• Commerce/Entrepreneurship• Governance/Policymaking
– 4. Re-Integration (Challenge)
• Innovativeness, Equity• Sustainability, Resilience
Nested, Networked Holistic Service Systems– Flows
– Development
– Governance
Nation
State/Province
City/Metro
UniversityCollege
K-12
Cultural &ConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob Creator/Sustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)72
Universities Worldwide Accelerating Regional Development
“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)73
Economic Shift in National Economies
Daryl Pereira/Sunnyvale/IBM@IBMUS,
42%6433 3 1.4Germany
37%261163 2.1Bangladesh
19%201070 1.6Nigeria
45%6728 5 2.2Japan
64%692110 2.4Russia
61%661420 3.0Brazil
34%391645 3.5Indonesia
23%7623 1 5.1U.S.
35%23176014.4India
142%29224925.7China
40yr ServiceGrowth
S%
G%
A %
Labor% WW
Nation
World’s Large Labor ForcesA = Agriculture, G = Goods, S = Service
20102010
NationMaster.com, International Labor OrganizationNote: Pakistan, Vietnam, and Mexico now larger LF than Germany
US shift to service jobs
(A) Agriculture:Value from harvesting nature
(G) Goods:Value from making products
(S) Service:Value from
IT augmented workers in smarter systemsthat create benefits for customers
and sustainably improve quality of life.
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Growth of Service Revenue at IBM
SOFTWARE
SYSTEMS(AND FINANCING)
SERVICES
2010 Pretax Income Mix Revenue Growth by Segment
Services
Software
Systems
44%
17%
39%
IBM Annual Reports
What do IBM Service Professionals Do? Run IT & enterprise systems for customers,help Transform customer processes to best practices, and Innovate with customers.
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)75
California Human Development Report 2011:Measuring quality-of-life…. http://w
ww
.measureofam
erica.org/docs/AP
ortraitOfC
A.pdf
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Measuring Impact
SSME: IBM Icon of Progress & IBM Research Outstanding Accomplishment– Internal 10x return: CBM, IDG, SDM Pricing & Costing, BIW COBRA, SIMPLE, IoFT, Fringe, VCR
• Key was tools to model customers & IBM better• Also tools to shift routine physical, mental, interactional & identify synergistic new ventures• Alignment with Smarter Planet & Analytics (instrumented, interconnected, intelligent)• Alignment with Smarter Cities, Smarter Campus, Smarter Buildings (Holistic Service Systems)
– External: More than $1B in national investments in Service Innovation activities
– External: Increase conferences, journals, and publications
– External: Service Science SIGs in Professional Associations
– External: Course & Program Guidelines for T-shaped Professionals, 500+ institutions
– External: National Service Science Institutions, Books & Case Studies (Open Services Innovation)
Service Research, a Portfolio Approach– 1. Improve existing offerings (value propositions that can move the needle on KPI’s)
– 2. Create new offerings (for old and new customers)
– 3. Improve outcomes insourcing, outsourcing, acquisitions, divestitures (interconnect-fission-fusion)
– 4. For all three of the above, improve customer/partner capabilities (ratchet each other up)
– 5. For all four of the above, increase patents and service IP assets (some donated to open forums)
– 6. For all five of the above, increase publications and body-of-knowledge (professional associations)
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Who I am (http://www.service-science.info/archives/2233)
Director IBM Global University Programs since 2009– Global team works with 5000 university world wide (http://www.ibm.com/university)
– 6 R’s: Research (Awards), Readiness (Skills), Recruiting, Revenue, Responsibility, Regions
– Transform “IBM on Campus” brand awareness (“Smarter Planet/Smarter Cities”)
– Create “Urban Service System” Research Centers & U-BEEs Founding Director of IBM's first Service Research group from 2003-2009
– Almaden Research Center, San Jose, CA
– 10x ROI with four IBM outstanding and eleven accomplishment awards
– Improve existing offerings, create new, portfolio synergies, partners, patents, publications
– I know/work with service research pioneers from many academic disciplines• I advocate for Service Science, Management, Engineering, and Design (SSME+D)
– Short-term: Curriculum (T-shaped people, deep in an existing discipline)– Long-term: New transdiscipline and profession (awaiting CAD tool)
• I advocate for ISSIP (“one of the founding fathers”)• Co-editor of the “Handbook of Service Science” (Springer 2010)
Other background (late 90’s and before)– Founding CTO of IBM’s Venture Capital Relations group in Silicon Valley
– Apple Computer’s (Distinguished Engineer Scientist and Technologist) award (90’s)
– Ph.D. Computer Science/Artificial Intelligence from Yale University (80’s)
– B.S. in Physics from MIT (70’s)
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What is the future? We can imagine many possibilities…
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