ibm: social nation key note presentation
DESCRIPTION
Presentation at IBM Smarter Commerce/Planet event in San Diego, September, 2011 on changing business models to leadership track focused on the book Social Nation and its 7 key principlesTRANSCRIPT
Social Nation
Presented at IBM Smarter Commerce EventSeptember, 2011
Presented by
Barry [email protected]
What is Smarter?
Key Questions•Who receives your communications
•How do you engage and mobilize them
•What channels are you using
•What the culture do you want to convey
•What is your compensation and reward systemThe Answers May Surprise You!
Personal
Business
Disengaged Personnel
Smarter Solution
Customer Loyalty
Employee Engagement
Product Innovation
Shareholder Rewards
Smarter Strategy
Constituent
Content
Channel
Culture
Compensation
5 Take-Aways•Know who are you really serving
•Understand what engages and mobilizes them
•Remember, ‘the medium is not the message‘
•Be clear about culture – business IS personal
•Create aligned compensation systemsIts time to build a Social Enterprise!
Smarter Results
