ibm software group channel marketing © 2003 ibm corporation america’s q2 channel marketing and...

IBM Software Group Channel Marketing

© 2003 IBM Corporation

America’s Q2 Channel Marketing and Enablement Calendar of

Events and Activities

IBM Software Group Channel Marketing 2004

Table of Contents

3, Definition of Tactics and Events 4 - 5, April Corporate Events and Activities 6 - 7, May Corporate Events and Activities 8 - 9, June Events and Activities 10 -11, Q2 Product Launches 12 Q2 IBM Software Group Brand Enablement 13 Q2 eBusiness On Demand Program Tactics 14 Q2 Integration Program Tactics 15 Q2 Automation Program Tactics 16 Q2 People Productivity ProgramTactics 17 Q2 SMB Program Tactics 18 Q2 Developer Program Tactics 19 Q2 Install Base Program Tactics

* All tactics and events are subject to change

Page No.


Definition of Tactics

OTM = Outbound Telemarketing via Vendor

DM = Direct Marketing

EM = email

Event = Face to face seminar or tradeshow

Tele = Telemarketing


April Corporate Conferences and Events

Tuesday-Thursday April 13-15, 2004

Real World Linux 2004 Conference & Expo

Toronto, ON Metro Convention Centre 255 Front Street West

http://www.realworldlinux.com/

Saturday-Thursday April 17-22, 2004

The NAB Show (National Association of Broadcasters)

Las Vegas, NV Las Vegas Convention Center

http://www.nab.org/conventions/nab2004/

Sunday-Wednesday April 18-21, 2004

Gartner Midsize Enterprise Summit

Nashville, TN Gaylord Opryland Resort 2800 Opryland Drive

http://www.midsizeenterprise.com/

Monday-Thursday April 19-22, 2004 Federal Government Event

(New) Systems & Software Technology Conference: "Protecting America"

Salt Lake City, UT Salt Palace Convention Center 100 South West Temple

www.stc-online.org

Sunday-Wednesday April 25-28, 2004

(New) COE Annual Conference and TechniFair

Miami, FL Fountainebleau Hilton Resort 4441 Collins Avenue

http://www.coe.org/events/04conference/

Monday-Wednesday April 26-28, 2004

Gartner Business Intelligence 2004 Conference

Chicago, IL Sheraton Chicago Hotel and Towers

http://www3.gartner.com/2_events/conferences/bi2.jsp

Monday-Wednesday April 26-28, 2004

KioskCom 2004 (Retail Industry)

Las Vegas, NV Mandalay Bay Resort & Casino 3950 Las Vegas Blvd. South

http://www.kioskcom.com/2004.php


April Conferences and Events Tuesday, April 6 (New) IBM pSeries

Power On Demand 2 - With ISV Databases

Houston, TX IBM Office 2 Riverway

http://www-1.ibm.com/servers/events/regionalsales/event_power.html

Wednesday, April 14 (New) IBM pSeries Power On Demand 2 - With ISV Databases

Costa Mesa, CA IBM Office 600 Anton Boulevard


Thursday, April 15 (New) IBM pSeries Power On Demand 2 - With ISV Databases

San Diego, CA IBM Office 4660 La Jolla Village Drive


Friday, April 16 (New) IBM pSeries Power On Demand 2 - With ISV Databases

Phoenix, AZ IBM Office 2929 North Central Avenue


Tuesday, April 20 (New) IBM pSeries Power On Demand 2 - With ISV Databases

Denven, CO IBM Office 4700 South Syracuse Street


Thursday, April 22 IBM developerWorks Technical Briefing: Speed-Start Web Services

Dallas, TX Omni Dallas ParkWest 7590 LBJ Freeway

http://www-106.ibm.com/developerworks/offers/techbriefings/schedule.html

Thursday, April 29 (New) IBM pSeries Power On Demand 2 - With ISV Databases

Oklahoma City, IBM Office 6301 Waterford Boulevard


Monday-Thursday April 26-29, 2004 Federal Government Event

(New) DISA Customer Partnership Conference 2004 (Defense Information Systems Agency)

Atlanta, GA Hyatt Regency Atlanta Hotel 265 Peachtree Street NE

http://www.disa.mil/conference/


May Conferences and EventsSunday-Thursday May 2-6, 2004

COMMON Spring 2004 IT Conference & Expo

San Antonio, TX Marriott River Walk and the Henry B. Gonzalez Convention Center

http://www.common.org/Conferences/conf.html

Monday-Thursday May 3-6, 2004

IBM Content Management and WebSphere Technical Conference

Chicago, IL Hilton Chicago & Towers 720 S. Michigan Avenue

http://ibm.com/services/learning/conf/us/content

Sunday-Wednesday May 9-12, 2004

SUGI 29 SAS Users Group Conference

Montreal, PQ Palas de Congress 201 Avenue Viger Ouest

http://support.sas.com/usergroups/sugi/sugi29/index.html

Sunday-Thursday May 9-13, 2004

IDUG 2004 North America (DB2 Users Grp)

Orlando, FL Orlando World Center Marriott 8701 World Center Drive

http://conferences.idug.org/namerica/2004/index.cfm

Sunday-Friday May 9-14, 2004

TDWI World Conference Spring 04

Boston, MA Hynes Convention Center and Boston Marriott Copley Place 900 Boylston Street

http://www.dw-institute.com/education/conferences/boston2004/index.asp

Tuesday-Thursday May 11-13, 2004 Federal Government Event

(New) AFCEA TechNet International 2004 "Combating Emerging Threats"

Washington, DC Washington DC Convention Center 801 Mount Vernon Place NW

http://www.afcea.org/

Thursday-Sunday May 13-16, 2004

The Human Resources Forum New York, NY Norwegian Dawn (Boat) Sailing Event

http://www.hrforum.com/

Monday-Wednesday May 17-19, 2004

Gartner Application Integration & Web Services Summit 2004

Los Angeles, CA Westin Century Plaza Hotel 2025 Avenue of the Stars

http://www3.gartner.com/2_events/conferences/apn12.jsp

Monday-Thursday May 17-20, 2004

GigaWorld IT Forum 2004 Orlando, FL JW Marriott Orlando Grande Lakes 4040 Central Florida Highway

http://www.forrester.com/Events/Overview/0,5158,578,00.html


May Conferences and Events

Thursday, May 6 IBM developerWorks Technical Briefing: Speed-Start Web Services

Raleigh, NC Holiday Inn Airport 4810 Old Page Road Research Triangle Park, NC


Sunday-Wednesday May 9-12, 2004

SUGI 29 SAS Users Group Conference

Montreal, PQ Palas de Congress 201 Avenue Viger Ouest

http://support.sas.com/usergroups/sugi/sugi29/index.html

Monday-Friday May 17-21, 2004

STAR East 2004 Orlando, FL The Rosen Centre Hotel 984 International Drive

http://www.sqe.com/stareast/

Sunday-Monday May 23-31, 2004

IBM.com / IBM developerWorks Event: Web Services At Sea Geek Cruise

Eastern Caribbean Ports Depart New York, NY (5/23) San Juan, Puerto Rico (5/26) St. Thomas, U.S.V.I. (5/27) Road Town, Tortola, B.V.I. (5/28)

http://www.geekcruises.com/webservices/?ca=den-wud

Tuesday-Thursday May 25-27, 2004

METAmorphosis Conference & Technology Showcase

Chicago, IL Hilton Chicago 720 South Michigan Avenue

http://domino.metagroup.com/mw2evnts.nsf/wEventCode/MM2004

Sunday-Tuesday May 23-25, 2004

(New) Insurance Systems Forum

Las Vegas, NV Paris Hotel 3655 Las Vegas Boulevard

http://www.acordlomaforum.org/

Sunday-Friday May 23-28, 2004

Microsoft Tech Ed San Diego, CA San Diego Convention Center 111 West Harbor Drive

http://www.microsoft.com/seminar/teched2004/default.mspx

Wednesday-Friday May 26-28, 2004

(New) IBM IAA 2004 User Group & Insurance Solutions Conference

Las Vegas, NV Flamingo Las Vegas 3555 Las Vegas Boulevard

http://www-1.ibm.com/industries/financialservices/doc/content/event/currentevents/998058303.html


June Conferences and EventsTuesday-Friday June 1-4, 2004 Federal Government Event

(New) American Society of Military Comptrollers PDI 2004: "Transforming Today for Tomorrow's Success"

Cleveland, OH International Exposition (I-X) Center One I-X Center Drive

http://www.asmconline.org/

Monday-Wednesday June 7-9, 2004

Gartner IT Security Summit 2004

Washington, DC Washington Hilton 1919 Connecticut Avenue NW

http://www3.gartner.com/2_events/conferences/sec10.jsp

Monday-Friday June 14-18, 2004

IBM Transaction and Messaging Technical Conference

Las Vegas, NV Hilton Las Vegas 3000 Paradise Road

http://ibm.com/services/learning/conf/us/t_m

Monday-Friday June 14-18, 2004

IBM eServer iSeries Technical Conference (Spring)

New Orleans, LA Sheraton Hotel 500 Canal Street

http://ibm.com/services/learning/conf/us/iseries

Sunday-Thursday June 20-24, 2004

SuperComm 2004 Chicago, IL McCormick Place 2301 South Lake Shore Drive

http://www.supercomm2004.com/

Sunday-Wednesday June 27-30, 2004

AGA Professional Development Conference & Expo 2004

Washington, DC Marriott Wardman Park Hotel 2660 Woodley Road NW

http://www.agacgfm.org/pdc/

Monday-Thursday June 28-July 1, 2004

JavaOne Conference San Francisco, CA Moscone Convention Center 747 Howard Street

http://servlet.java.sun.com/javaone/

Thursday, June 17 IBM developerWorks Technical Briefing: Building Applications with the IBM Software Development Platform

Atlanta, GA Crown Plaza Ravina 4355 Ashford-Dunwoody Road



June Conferences and Events Thursday, June 10 IBM developerWorks

Technical Briefing: Speed-Start Linux Applications

Dallas, TX Omni Dallas ParkWest 7590 LBJ Freeway


03 June Access restricted Teleconference: Lunch & Learn - Install base ( PWSW - Use IBM ID ) 11 a.m. - 12:30 p.m. (EST)

Teleconference http://www-100.ibm.com/servlet/profiles?command=ctt&aid=E1ox6i4ni

14 - 18 June IBM e(logo)server iSeries Technical Conference

New Orleans, LA http://www-306.ibm.com/services/learning/ites.wss?pageType=page&contentID=a0000709

14 - 18 June Transaction and Messaging Portal conference: Featuring CICS and WebSphere MQ

Las Vegas, NV http://www-306.ibm.com/services/learning/ites.wss?pageType=page&contentID=a0000652

Thursday, June 24 IBM developerWorks Technical Briefing: Building Applications with the IBM Software Development Platform

Raleigh, NC Holiday Inn Airport 4810 Old Page Road Research Triangle Park, NC


Sunday-Thursday June 20-24, 2004

SuperComm 2004 Chicago, IL McCormick Place 2301 South Lake Shore Drive

http://www.supercomm2004.com/

Sunday-Wednesday June 27-30, 2004

AGA Professional Development Conference & Expo 2004

Washington, DC Marriott Wardman Park Hotel 2660 Woodley Road NW

http://www.agacgfm.org/pdc/


Q2 SWG Brand Product Launches

DB2 Tivoli Rational Websphere Lotus

DB2 UDB 8.2ITSM Storage Managers 5.2.x

IBM Rational Rapid Developer (Service Release)

CICS Performance Monitor 1.3

IBM Lotus Workplace Messaging 2.5 **

Informix, XPS 8.5 ITM NP 2.1

IBM Ratinoal v2003.06 (Service Release 2) Full respin / new baseline of product set

AIX Fortran Family - XL Fortran for AIX V9.1

IBM Lotus Workplace Content Management 2.5

Portlets IIIIT Service Level Advisor 2.1

IBM WebSphere Studio 5.1.2 (Site Developer and Application Developer now part of Rational) C for AIX 7.0

IBM Lotus Workplace Express New

DB2 II Replication Server 8.2 SA for z/OS 2.3

Purify for Linux and UNIX C/C++ Feature of z/OS 1.6

IBM Lotus Workplace Team Collaboration 2.5 ***

DB2 CM Portlets III V8.2 License Mgr 2.1

IBM Rational SUMMIT Ascendant (now part of Rational) CICSVR 3.3

IBM Lotus Workplace Real Time Collaboration 2.5 *** New

DB2 CM OnDemand/iSeries V5.3

IT Security Assurance Manager

IBM WebSphere MQ Everyplace 2.1

IBM Lotus Workplace Collaborative Learning 2.5


Q2 SWG Brand Product Launches

DB2 Tivoli Rational WebSphere Lotus

DB2 CM/iSeries V5.3AIX Fortran Family - XL Fortran for AIX V9.1

IBM Lotus Workplace Document Manager 2.5 New

C for AIX 7.0

IBM Lotus Notes 6.5.1 including IBM Lotus Instant Messaging

C/C++ Feature of z/OS 1.6IBM Lotus Domino Access for Microsoft Outlook

CICSVR 3.3 IBM Lotus WorkflowIBM WebSphere MQ Everyplace 2.1 IBM Lotus Team Workplace

VisualAge C++ for AIX 7.0IBM Lotus Instant Messaging and Web Conferencing

XL Fortran for Linux on pSeries V9.1

IBM Lotus Domino Document Manager

z/OS Communications Server V1R6

New & Updated Portlets & Sample Portal Page & Documentation

IBM WebSphere Studio Asset Analyzer 4.0WebSphere Everyplace Platform for SMB


Q2 Enablement by Brand (click on the spreadsheet to view all Q2 details)

BRANDTYPE OF ENABLEMENT

SALES/TECHNICAL TITLE DATES

Cross Brand F2F Sales Agilysis 101/201 03/08/2004

Cross Brand F2F Sales Software Top Gun Training 03/15/2004

Cross Brand F2F Salese-Business on Demand Top Gun Training 04/13/2004



Cross Brand F2F Salese-Business on Demand Top Gun Training 06/08/2004



Q2 eBusiness On Demand Tactics

Date Event Name Location URL

April 1 Event, eBusiness on Demand

Detroit, MIWestin Southfield, 1500 Town Ctr, Algonquin Ballroom

http://www106.ibm.com/developerworks/offers/techbriefings/


Boston, MARadisson Hotel, 200 Stuart, Carver salon 2/3



Denver, COWestin Tabor Center, 1672 Lawrence St, Tabor Auditorium



Q2 Integration Activities


04/08 Integration Lunch and Learn Webcast

WW Webcast https://www-100.ibm.com/partnerworld/software/pwswzone.nsf/docs/KSCR-5WKRAA?opendocument

05/11 Web Services Crowne Plaza, White Plains, 66 Hale Ave, Rochelle A&B

http://www-106.ibm.com/developerworks/offers/techbriefings/

05/25 Web Services Hyatt Regency, 1750 Welton St, Denver


05/20 Web Services Hilton, Cherry Hill, 2349 W. Marlton Pike, Ballroom C


05/06 Web Services Holiday Inn Airport, 4810 Old Page Rd, Ballroom


05/04 Web Services Pointe Hilton Squaw Peak, 7677 N. 16th St, Apache Room



Q2 Automation Activities


March 25 Automation Lunch and Learn Webcast

WW Webcast https://www100.ibm.com/partnerworld/software/pwswzone.nsf/docs/KSCR5WKRAA?opendocument


Q2 People Productivity Activities


April 22 Automation Program Lunch and Learn Webcast



Q2 SMB Activities, (click on the tactic spreadsheet for complete tactic info.)


May 6 SMB Program Lunch and Learn Webcast

WW Webcast https://www100.ibm.com/partnerworld/software/pwswzone.nsf/docs/KSCR5WKRAA?opendocumentGEO

AGBanking Email x 4/4Banking Telesales (iSSR) x 5/11Wholesale Email x 5/4Wholesale Telesales (iSSR) x 5/18Consumer Products Email xConsumer Products Telesales (iSSR) x 5/25Fast Track SMB Advertising (US only) xIntegration Campaign - Direct Mail (Touch 1) x TBDIntegration Campaign - Email (Touch 1) x TBDIntegration Campaign - Direct Mail (Touch 2) x TBDIntegration Campaign - Email (Touch 2) x TBDIntegration Campaign - Web Landing Page x TBDIntegration Campaign - OTM x

May JunTactic

On-Going

Apr


Q2 Developer ActivitiesDate Event Name Location URL

April 13 Event, IBM Software Dev Platform

Montreal Quebec http://www106.ibm.com/developerworks/offers/techbriefings/

April 29 Tech Briefing, Web Services

Atlanta GARenaissance Hotel , 240 Galleria Parkway, Chambers Amphitheater


May 20 Software Developer Program Lunch and Learn Webcast


June 17 Event, Software Development Platform

Atlanta, GACrowne Plaza, 4355


06/22 Event, Software Development Platform

Pointe Hilton Squaw Peak, 7677 N. 16th St, Apache Room



Crowne Plaza, San Fran Union Sq, 480 Sutter St,

http://www-106.ibm.com/developerworks/offers/techbriefings


Holiday Inn Airport, 4810 Old Page Rd, Ballroom



Seattle Westin, 1900 Fifth Ave, Seattle



Q2 Install Base Activities


June 3 Install Base Program Lunch and Learn Webcast


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