ibm tealeaf 9.0.1 release

© 2014 IBM Corporation@IBMExpOne | #smartercommerce

Tealeaf 9.0.1 Release Henrietta Akpata, Tealeaf Product Marketing Leader, IBM Customer AnalyticsRam Melkote, Program Director, Product Management, IBM Customer Analytics

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Overview of New Features and CapabilitiesDelivers a more powerful mobile experience, expanded site usability and flexible deployment model capabilities

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Now Generally Available as of December 4, 2014

Key New Features and Capabilities:–Expanded site usability (cxOverstat)–Accessibility

•Color Contrast Overlays•Comply with government regulations and industry accessibility

standards.–More powerful mobile experience (CX Mobile)

•Replay–Extended flexible deployment model (Cloud managed services)

Other New Features and Capabilities Areas:–Integration with DA–Product Maturity


Tealeaf 9.0.1 – Site Usability and Accessibility

Overstat–Overstat Dashboards–Page States

Accessibility–Color Contrast Overlay–Accessibility Overlay

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© 2014 IBM Corporation@IBMExpOne | #smartercommerce4

Enhancing the cxOverstat Experience

• Enhanced workflow for marketing and merchandizing users

• Top down approach for analyzing usability data that also supports drilling down into individual sessions


Description

•Firefox extension allows users to easily capture pages for usability analysis

•Enhanced Dom capture supports dynamically changing page states that can be activated via hovers or clicks (e.g. menus, drop lists, toggles, etc.), rotating banners and single page applications

•Tag captures to easily identify and find snapshots for analysis

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Usability: Capture Pages from Live Site


Description Gallery visually represents all the pages you have captured for usability analysis

Allows you to easily organize, group and find pages for analysis

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Stacks: Group snapshots together for ease of analysis

Tags: Tag snapshots to easily identify pages you want to analyze

Usability: Manage Snapshots from the Gallery


Usability: Analyze Snapshots within the ViewerDescription Viewer allows you to analyze individual or multiple snapshots

Understand usability patterns and struggles at the aggregate level

Drill down on specify areas to analyze individual user sessions


Usability: Analyze Data for Visible Elements – Page StatesDescription Capture rich and dynamically changing page states

View usability data for just the visible page elements

Hover Page State Static Page State


Accessibility: Color Contrast OverlayDescription Identifies areas of struggle for users with visual disabilities

Flags text with foreground and background color contrast ratio that violates WCAG 2.0 Level

AA standards

Complies with WCAG 2.0 level A and AA, U.S. Section 508 and WAI-ARIA standards

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Color Contrast tool can recommend or allows users to adjust colors to find a contrast ratio that meets the standards


Accessibility: Accessibility OverlayDescription Identifies areas of struggle for users with visual, auditory and physical disabilities

Violations are categorized by severity and provide information on segment of users impacted

and details on the violation

Complies with WCAG 2.0 level A and AA, U.S. Section 508 and WAI-ARIA standards

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Tealeaf 9.0.1 - Mobile Experience

Gesture Capture + Replay

Unresponsive Gestures

Out of the Box Reports

Worklight + CX Mobile Integration

Native Replay V2 + Hybrid Replay


Gesture Capture Replay Customer Insight

– Show user interaction with screen itself

– Available out-of-the-box

5 gestures• Tap• Double Tap• Tap & Hold• Swipe• Pinch/Spread

*Standardized across iOS, Android, and Mobile Web

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Unresponsive Gestures Identifies Struggle

– Recorded when user makes gesture that triggers no application action (1/10th second)

Automatic Unresponsive gesture event

– Infer what customers are intending to do on touch enabled devices.

– Monitor total Unresponsive Gestures– Segment by Screen View– Watch for different gesture-related

struggles

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Out of the Box Reporting Out-of-the-Box Charts

– Application performance• Errors + exceptions

– User Experience• Gestures• Engagement

– Mobile Landscape overview

• Environment reprot• Connectivity

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TealeafWorklight

Worklight Development Studio Worklight Development Studio

Tealeaf SDK

Tealeaf SDK

Tealeaf Processing Servers

Tealeaf Server Side Component

Application Server

Development

Production

Tealeaf CX Mobile + Worklight Integration


New and Improved!Browser Based Replay: Hybrid Apps

Native Application

Device APIs

010101001101010100101010101010101001010

Mobile Browser

Web Code

<html></body></head>

Native Container

Web Code

<html></body></head>

Device APIs

Native AppMobile Web App

Hybrid App

✓CX Mobile 8.0

✓CX Mobile 9.0

✓CX Mobile

9.0.1


Tealeaf 9.0.1 - Replay

DOM Capture

Replay Server Hardening*–LocalStorage

Health and Diagnostics*–Logging service–Real time Page Load Details


Classic Replay vs. DOM Capture

Classic Replay• Canister session of static

response, user agent + UISDK data

• When recalled for replay, go to Rendering Engines inside Replay Server

• Use rendering engine based on user agent

• Engine executes javascript for dynamic content

• HTML = Re-rendered Response

• BBR renders HTML in browser

DOM Capture• Canister session of static

response, user agent + UISDK data + DOM

• When recalled for replay, go to rendering Engines inside Replay Server

• Use rendering engine based on user agent

• Engine executes javascript for dynamic content.

• HTML = Response + DOM

• BBR renders HTML in browser


Solved!

• Single Page Applications

• 3rd party content, ex: Testing Variants

• Mobile Hybrid Applications

• Desktop-like Applications

• JS Frameworks + Highly dynamic


Tealeaf 9.0.1 – Cloud: Hosted Services

Tealeaf in Softlayer and Azure

An existing cloud environment, hosted in a Softlayer or an Azure cloud, that is customer-owned and customer-managed.

Run RHEL 6.x or SUSE 11 on the Web tier of the cloud to support installation of packet forwarder

Bare metal install in Softlayer

Customer or partner creates and manages Tealeaf CX cloud-based instance

Cloud


Tealeaf 9.0.1 – Digital Analytics Integration

Digital Analytics Integration

• Extended scalability of number of sessions in Tealeaf segments exported to Digital Analytics.

Integrations to IBM products


IBM Tealeaf CX and IBM Tealeaf cxImpact Further improvements to proactive alerts

– HBR, Portal, and additional metrics on canister, PCA, and Data Collector.

Increase performance of Data Collector by pre-aggregating data in the data collector process.

Enhancements to Tealeaf alerts:– Allow customers the ability to customize the Tealeaf

email alert template and create multiple templates for their organization.

– Allow different alert blackout times for each day, as well as multiple blackout times for each day

Improved scalability of the Passive Capture Application with: – Enhanced scalability of secure sessions, and– Multiple threading of PCA processes.

Tealeaf 9.0.1 – Product Maturity

Product Maturity

Tealeaf CX Capture

Tealeaf CX Datastore