ibm technology day 2013 smarter computing p perdaems salle rome
TRANSCRIPT
© 2013 IBM Corporation© 2013 IBM Corporation
Le Smarter Computing ? Oui, mais comment ?Surtout pour un fournisseur de services…
Pierre Perdaems, architecte IT
11 Juin 2013
© 2013 IBM Corporation© 2013 IBM Corporation
Agenda• Tableau blanc – technologies et fonctionalités
• Les rôles de technologies dans la bigbusiness picture
• Openstack, FSM, SCO, patterns, SDN,…
• Zoom au sein de certaines zones technologies
• Cloud Computing Reference Architecture
• IaaS – openstack
• PureFlex and autres fonctionalités
• Smartcloud Entry et Orchestrator
• Aggregator
• Q&A
2
© 2013 IBM Corporation© 2013 IBM Corporation
La problématique
� Managed Service Providers (or MSP) face three major challenges:
• Keep positive cash flow position
� Invest only when a new client is secured
• Have very competitive operation costs
� Operate efficiently with automation
• Select the adequate technology stack to match SLA for end clients
� HA-RTO-RPO drive the stack per service !
� How to have multiple technology stacks coexisting while still keeping OPEX very low ?
© 2013 IBM Corporation© 2013 IBM Corporation
Qui sont les MSP ?Managed IT Infrastructure Providers -
IaaSCloud Development
Platform Providers - PaaSBusiness Application
Providers - SaaSBusiness Process Services - BPaaS
Opportunity* N/A $8B25% CAGR
$3B38% CAGR
$8B26% CAGR
TBD40% y/y (Gartner, 2012)
Defined by: Break-fix, remotely delivered IT services
Compute, Storage, Network, and OS, owned by MSP
IaaS, OS, Application stack for clients to dev/test/prod, IaaSowned by MSP or other provider
Own or Commercial software sold as service, hosted by MSP or other IaaS provider
People and Process automation, with cloud service delivery platform as fundamental API integration point
Business models:
• VAR/VAD � MSP• Existing MSP• New MSP
• Datacenters• Cloud service providers• Existing MSP
• Cloud service providers• Existing MSP
• ISV � MSP• Existing MSP• New MSP
• Global SI’s• Telco• Existing SaaS MSP
Contract: Service Level Agreement with annuity pricing based on usage
Firm size: 10-100 typical 100-250 typical 50-250 typical 10-500+ typical 500+ typical
What the MSP offers:
• Break-fix• Help desk• Remote monitoring• Network management• Endpoint management
• Patch management and Provisioning
• Managed storage & BC/DR, Network, Security
• Help Desk• Virtual Desktop• Hosted applications• Security services
• Mobile app development• Dev/test environment• Analytics/database services
• Broad range of SaaS • Finance & Accounting• Travel & Expense• Marketing Automation• Human Resources• Document Mgt.
MSP examples: Compushare, Long View, Centerbeam, CDW, Arrow, Avnet, Unisys
GoGrid, Connectria, Dutch Cloud, Equinix, Rackspace, Navisite, AWS
Engine Yard, Linode, Microsoft Azure, Google AppEngine, LongJump
Velocity, ASPAway, Sungard
Enablers: Jamcracker, Parallel, Cloudmore
Accenture, GBS, Tata
Enablers: Jamcracker, Parallel, Cloudmore
© 2013 IBM Corporation© 2013 IBM Corporation
Business Clients
Multi Service Provider
Enterprise Top Priorities1. Increasing enterprise growth 2. Attracting and retaining customers 3. Reducing enterprise costs 4. Creating new products and services (innovation) 5. Increasing profitability (margins) 6. Improving efficiency 7. Improving marketing and sales effectiveness8. Improve governance, compliance, risk and security 9. Creating or improving customer channels10. Implementing finance and controls
Source Gartner
���� Value���� Cost
���� Value���� Cost IT
Organization
IT Clients(users, developers…)
MSP Clients1
2
3
IT SuppliersTechnology & Solutions
Business outcomes from technology investments are all that really matter.
?
?
The MSP’s challenge is finding new ways to prove its worth
Competition
Increasing MSP value provides optimum benefits to MSP clients (2,3) !
© 2013 IBM Corporation© 2013 IBM Corporation
White board on technologies and capabilities
© 2013 IBM Corporation© 2013 IBM Corporation
Business Clients
Multi Service Provider
���� Value���� Cost
���� Value���� Cost
IT Organization
IT Clients(users, developers…)
MSP Clients
IT SuppliersTechnology & Solutions
Infrastructure technology to increase value and lower cost
PUREFLEX IaaS
• Value • Through agility to provide services
(IaaS portal)
• Large set of Certified ISV virtualappliances (PureSystems Center catalog)
• Cost• Integrated solution with smaller
footprint, less energy, choice of hypervisors,
• Lower OPEX via Central management point (FSM) withexpertize configuration patterns Library
• Multitenant - Mutualization
• Pay as you Grow model
MSP either exposes IaaS to clients
or install applications the old way.
© 2013 IBM Corporation© 2013 IBM Corporation
Networking Networking Networking
Storage Storage Storage
Servers Servers Servers
Virtualization Virtualization Virtualization
O/S O/S O/S
Middleware Middleware Middleware
Runtime Runtime Runtime
Data Data Data
Applications Applications Applications
TraditionalIT Virtualization
Virtual SystemPatterns
Virtual ApplicationPattern
Clie
nt
Manag
es
Manag
ed b
y Pure
Applic
atio
n
Manag
ed b
y Pure
Applic
atio
n
Virtu
al S
yste
m P
attern
s
Virtu
al A
pplic
ation P
attern
s
Customization; higher costs; slower
time to value Standardization; lower costs; faster time to
value
Value of Patterns increases incrementally from Infrastructure Patterns to Platform Patterns
© 2013 IBM Corporation© 2013 IBM Corporation
Center of Excellence: orchestrate and do
Managed IT IaaS PaaS SaaS
Networking
Storage
Servers
Virtualiza on
O/S
Middleware
Run me
Data
Applica ons
Networking
Storage
Servers
Virtualiza on
O/S
Middleware
Runtime
Data
Applications
Networking
Storage
Servers
Virtualiza on
O/S
Middleware
Runtime
Data
Applications
Networking
Storage
Servers
Virtualiza on
O/S
Middleware
Runtime
Data
Applications
BPaaS
Networking
Storage
Servers
Virtualiza on
O/S
Middleware
Runtime
Data
Applications
People
MonitoringLifecycle
Management
IaaS PaaSSaaS
IaaS PaaSSaaS
La Gaude: Industry view, ISVs, patterns,…
Boeblingen-MONPELLIER:Showcase,
PoC, workshops,Cloud layer,
Architecture…
MSP Infrastructure-Gaps01. IT Host Resources
03. IT Storage Resources
04. IT Network Resources
02. IT Distributed Resources
Exploratory DepartmentalEnterprise Integration
Exclusive Open
Scope of services
Assess current state Determine future stateIdentify required capabilities and initiatives
Develop roadmaps
01. IT Host Resources
03. IT Storage Resources
04. IT Network Resources
02. IT Distributed Resources
Exploratory DepartmentalEnterprise Integration
Exclusive Open
Scope of services
Assess current state Determine future stateIdentify required capabilities and initiatives
Develop roadmaps
GTS:Hosting,
architecture,…
RightManagedServices
model…
PureSystems
© 2013 IBM Corporation© 2013 IBM Corporation
Reference architecture
10
© 2013 IBM Corporation© 2013 IBM Corporation
March 2009Initiated CCAB SC CCMP Reference Architecture
Early 2012
• Release CCRA 2.5
• Reach milestone of ~1500 IBMers formally educated on the CCRA
July 2011Released “CCRA 2.0 for Business Partners”February 2011
Submitted CCRAto The Open Group
Evolution of the Cloud Computing Reference Architecture (CCRA 3.0)
November 2012
• Release CCRA 3.0
• Adoption Patterns
� Prescriptive guidance on IaaS/PaaS/CSP/SaaS
March 2011Release
CCRA 2.0March 2010Published CC &
CCMP Reference Architecture 1.0
October 2010Used in Cloud Launch and various customer/analyst sessions
April 2011Public Cloud RA whitepaper available on ibm.com
2012/13CCRA Standardization ongoing
Defined overall architectural foundationAdded product- and –integration focused solution architectures
© 2013 IBM Corporation© 2013 IBM Corporation
IBM Cloud Computing Reference ArchitectureThe IBM CC RA represents the aggregate experience across hundreds of cloud client engagements and the implementation
of IBM-hosted clouds
• Based on knowledge of IBM’s services,software & system experts, including IBM Research
The IBM Cloud Computing Reference Architecture (CC RA) is reflected in the design of
• IBM-hosted cloud services
• Clouds IBM implements for clients
• IBM cloud appliances
• IBM cloud service management products
The CC RA focuses on cloud specifics such as radical cost
reduction while achieving high degrees of security, reliability, scalability and
control
The CC RA consists of 21 detailed documents representing
best-of-industry knowledge and insight on how to architect, design and implement clouds
Governance
Security, Resiliency, Performance & Consumability
Cloud ServiceCreator
Cloud ServiceConsumer
Cloud Service Provider
Common Cloud
Management Platform (CCMP)
Operational Support
Services (OSS)
Cloud Services
Inf rastructure-as-a-Service
Platform-as-a-Service
Sof tware-as-a-Service
Business-Process-as-a-Service
Business Support
Services (BSS)
Cloud Service
IntegrationTools
ConsumerIn-house IT
Service Creation
Tools
Inf rastructure
Existing & 3rd party
services, Partner Ecosystems
© 2013 IBM Corporation© 2013 IBM Corporation
Cloud Computing Reference Architecture (CC RA) AOD – Overall drill-down
Governance
Security, Resiliency, Performance & Consumability
Cloud ServiceCreator
Cloud Service ProviderCloud ServiceConsumer
Cloud Services
IaaS
PaaS
SaaS
BPaaS
Common Cloud
Management Platform
Cloud Service Integration
Tools
Consumer In-house IT
Infrastructure
Middleware
Applications
Business Processes
OSS – Operational Support Services
BSS – Business Support Services
Subscription Management
PricingEntitlement
Management
Metering Rating Billing
Clearing & Settlement
Accounts Payable
Accounts Receivable
Customer Account
Management
Service Offering
Catalog
Service Offering
Management
Contracts & Agreement
Management
Service Request
Management
Order Management
TransitionManager
DeploymentArchitect
OperationsManager
Service Provider Portal & API
Consumer Administrator
Consumer BusinessManager
Consumer End user
Service Creation Tools
Service Management Development
Tools
Service Runtime Development
Tools
Software Development
Tools
Image Creation Tools
Service Component Developer
Inf rastructure
Security &Risk Manager
CustomerCare
ServiceManager
BusinessManager
Service Composer
OfferingManager
ServiceIntegrator
Service M
anagement
Service Consum
er Portal & API
Service Developm
ent Portal & API
API
API
API
API
Existing & 3rd party services, Partner
Ecosystems
ProvisioningIncident & Problem
Management
IT Service Level
Management
Service Automation Management
Service Delivery Catalog
Service Request
Management
Change & Configuration
Management
Image Lifecycle
Management
Monitoring & Event
Management
IT Asset & License
Management
Capacity & Performance
Management
Platform & Virtualization Management
Infra
stru
ctur
eM
gmt I
nter
face
sPl
atfo
rm M
gmt
Inte
rface
sSo
ftwar
e M
gmt
Inte
rface
sBP
Mgm
tIn
terfa
ces
13
© 2013 IBM Corporation© 2013 IBM Corporation
IBM Capabilities: IaaS
14
© 2013 IBM Corporation© 2013 IBM Corporation
Data Center Roadmap Cost / Hour
0.000
0.010
0.020
0.030
0.040
0.050
0.060
0.070
0.080
0.090
0.100
0.110
0.120
Cost / Hour ( Nomralized)
Computer Network Storage Backup
Maintainance Energy Datacenter Capex Datacenter Opex
HV VM OS Cloud SW DCOS
Admin Overhead
Enterprise Data
Center
Cost Optimized
Enterprise DC
Future Enterprise
DC
Current Enterprise
Hybrid DC
Cost Optimized
Enterprise Hybrid
Future Enterprise
Hybrid DC
Large Internet
Data Center
15
© 2013 IBM Corporation© 2013 IBM Corporation
Compute Cost as a Function of Data Center Size
1
10
100
1000
10000
10 100 1000 10000 100000 1000000
Number of Servers
Rela
tive V
M C
ost
Traditional Enterprise
Enterprise Cloud
Enterprise Cloud wo VMWare
Large Internet Providers
© 2013 IBM Corporation© 2013 IBM Corporation
OpenStack is a global collaboration of developers & cloud computing technologists working to produce an ubiquitous Infrastructure as a Service (IaaS) open source cloud computing platform for public & private clouds.
The OpenStack Foundation is Open for Business
Platinum Sponsors Gold Sponsors
http://openstack.org
OpenStack Compute (core)Provision and manage large networks of virtual machines
OpenStack Object Store (core)Create petabytes of secure, reliable storage using standard HW
OpenStack Dashboard (core)Enables administrators and users to access & provision cloud-based resources through a self-service portal.
OpenStack Image Service (shared service)Catalog and manage massive libraries of server images
OpenStack Identity (shared service)Unified authentication across all OpenStack projects and integrates with existing authentication systems.
150 Orgs
2600 Individuals
850 Orgs
6600+ Individuals
Exponential growth in participation
APR2012A
s o
f
JAN2013
As o
f
Code available under Apache 2.0 license. Design tenets – scale & elasticity, share nothing & distribute everything
17
© 2013 IBM Corporation© 2013 IBM Corporation
IBM’s Relative Contributions to OpenStack
© 2013 IBM Corporation© 2013 IBM Corporation
Source: Followerwonk.com
OpenStack’s social community is roughly 3 times that of its nearest competitor
One-quarter of Cloudstack & OpenNebula followers also follow OpenStack
State of the OpenStack ecosystem•Growth in the OpenStack Eco-System
*Code branches are a direct indication of feature & design activity
OpenStack ecosystem growth
•OpenStack has the largest active open source, cloud project community (~2,500)•Individual membership up 286% since April 2012 (2,300 – 6,600+), boasting 47 User Groups in 33 countries•Social media leader (3x the followers of nearest cloud project community)
•Corporate sponsorship grew 11% (135 - 150) since the OpenStack Foundation announcement
• Notable additions include VMware & Microsoft
•Fall Design Summit attendance grew 3x, 2011 to 2012•2,300 attendees of the Asia Pacific conference in China, across 2 cities (Beijing & Shanghai), in July 2012
OpenStack ecosystem growth
•OpenStack has the largest active open source, cloud project community (~2,500)•Individual membership up 286% since April 2012 (2,300 – 6,600+), boasting 47 User Groups in 33 countries•Social media leader (3x the followers of nearest cloud project community)
•Corporate sponsorship grew 11% (135 - 150) since the OpenStack Foundation announcement
• Notable additions include VMware & Microsoft
•Fall Design Summit attendance grew 3x, 2011 to 2012•2,300 attendees of the Asia Pacific conference in China, across 2 cities (Beijing & Shanghai), in July 2012
IBM impact on OpenStack
IBM has over 250 employees (internal & external) working on OpenStack
•73 IBMers have signed the contributor agreement• 15 additional pending review & approval, totaling 88• 28 IBMers have had code contributions accepted• 6 core contributors (of ~30) on 8 projects• One fifth of core contributors are IBMers
•IBM is currently 3rd overall in code contributions and reviews behind Rackspace & Redhat.
• 21% of the design features for the Nova (Compute) project were led by IBM
• 11% of the design features for the upcoming Grizzly
IBM impact on OpenStack
IBM has over 250 employees (internal & external) working on OpenStack
•73 IBMers have signed the contributor agreement• 15 additional pending review & approval, totaling 88• 28 IBMers have had code contributions accepted• 6 core contributors (of ~30) on 8 projects• One fifth of core contributors are IBMers
•IBM is currently 3rd overall in code contributions and reviews behind Rackspace & Redhat.
• 21% of the design features for the Nova (Compute) project were led by IBM
• 11% of the design features for the upcoming Grizzly
© 2013 IBM Corporation© 2013 IBM Corporation
� Implementations of 2 important open cloud standards
� Globalization & localization enablement� Localization for Simplified Chines� Crowd-sourced translation capability
Contributions to OpenStack Success Deliver Value
IBM Sonas - V7000 IBM XIV
� Membership Services from HSLT
IBM Power Systems
� Drivers for IBM SVC & XIV
� PowerVM driver� Dynamic hypervisor
support
� API, quotas, Nova integration
� Legal support for drafting bylaws� Improvements to stability and quality� Community sprint days� Permission building in the China
market� Three IBMers named “core
contributors”� 124 IBMers collaborating across
divisional lines
� Legal support for drafting bylaws� Improvements to stability and quality� Community sprint days� Permission building in the China
market� Three IBMers named “core
contributors”� 124 IBMers collaborating across
divisional lines
IBM PureSystems
© 2013 IBM Corporation© 2013 IBM Corporation
IBM Software Define Network platform Goal
21
IBM SDN Controller Platform has 3 components1. A set of drivers for the different switching components
2. An Orchestration Engine to control switching components and provide application APIs
3. Application eco-system with native IBM apps, Partner apps, and 3rd party apps
IBM SDN Controller • will plug into higher level orchestration platform such as Openstack
• To enable single pane for server, storage and networking infrastructure
SDN Controller Platform•Global state & efficient capacity management•Optimizations and placements
Apps Services AppsServices
L2/L3 5000v / DOVE OpenFlow11
22
33
Configuration & Provisioning Software
IBM Confidential
© 2013 IBM Corporation© 2013 IBM Corporation
White boardWhite board on Networking
Key points:Physical speed
802.1Qb/ virtualisationLatency
Convergence - FCoEIntegrationOpenflow
DoveSoftware Defined Networks
© 2013 IBM Corporation© 2013 IBM Corporation
IBM capabilities: Portal and orchestration
23
© 2013 IBM Corporation© 2013 IBM Corporation
Cloud Onramps
© 2013 IBM Corporation© 2013 IBM Corporation
Design Point for IBM SmartCloud Entry – Simplicity
© 2013 IBM Corporation© 2013 IBM Corporation
1. Customers are looking for end to end automation of cloud service delivery to achieve greater returns
2. Provisioning play a key role, but is just one of many steps that must be automated3. Each customer has unique requirements to integrate with existing data center processes and
tools.
VM Provisioning
Real customerexample
Why do we need an Orchestrator ?
© 2013 IBM Corporation© 2013 IBM Corporation
SmartCloud Architecture
Infrastructure-as-a-Service(IaaS)
Network(Cisco, Juniper, Big
IP, NCNM…)
Dev Tools
Service MgmtMonitor
Backup & Restore
Security/Patch Compliance
Storage(NetApp, StorWize,
Sonas, TPC…)
Compute(VMWare, KVM,
Hyper-V, PowerVM, zVM…)
IaaS Gateway
Image Management
Patterns
Cloud MarketplaceOrchestration
Software Stacks
© 2013 IBM Corporation© 2013 IBM Corporation
IBM Capabilities: Aggregation
28
© 2013 IBM Corporation© 2013 IBM Corporation
Example: Integration-as-a-Service(WebSphere CastIron Live)
© 2013 IBM Corporation© 2013 IBM Corporation
PureSystems
© 2013 IBM Corporation© 2013 IBM Corporation
PureSystems Family
Delivering Big Data Platform Services
Delivering Cloud Application Platform Services
Delivering Cloud Infrastructure Services
Data PlatformApplication PlatformIntegrated Infrastructure
Beyond BladesInfrastructure Components
© 2013 IBM Corporation© 2013 IBM Corporation
Related Standards & Organizations
Related Standards & Organizations
SmartCloud OrchestrationOrchestration, Platform and Infrastructure Services across multiple environments and domains
SmartCloud OrchestrationOrchestration, Platform and Infrastructure Services across multiple environments and domains
CIMI &OVF
TOSCA
CCRA OSLC
� Simple 3-tier structure, increasing client value at each tier and extending across hybrid cloud environments
� Using open, common, standards-based architecture providing choice, flexibility, interoperability and portability
� Clean upgrade paths with progression to fully integrated and factory optimized PureApplication System
� Significant benefits including ease of installation, enterprise hardening and additional capabilities above base OpenStack
SmartCloud ProvisioningPlatform and Infrastructure
Services
SmartCloud ProvisioningPlatform and Infrastructure
Services
SmartCloud EntryInfrastructure Services
SmartCloud EntryInfrastructure Services
SmartCloud ProvisioningPlatform and Infrastructure
Services
SmartCloud ProvisioningPlatform and Infrastructure
Services
SmartCloud EntryInfrastructure Services
SmartCloud EntryInfrastructure Services
Customer
integrated
hardware
Customer
integrated
hardware
PureFlex SystemPureFlex System
PureApplicationSystem
Infrastructure and
Platform Services
PureApplicationSystem
Infrastructure and
Platform Services
Ke
y
Software
Offerings
Factory
Integrated
Bundle
Option
Public Cloud Infrastructure
Many IBM SmartCloud offerings leverage common cloud services
© 2013 IBM Corporation© 2013 IBM Corporation
PUREFLEX and FLEX systemsNo compromise designs for full performance
Support multiple architectures using up to 14 POWER7 or x86 nodes per chassis
Support for applications across 4 operating environments
Secure startup for both physical and virtual environments
x86Linux
®,Windows
®
POWER7AIX
®, i
®, Linux
®
IBM Confidential to April 11, 2012
© 2013 IBM Corporation© 2013 IBM Corporation
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs Mezz 2
Mezz 1
POWER7+Socket
IO Hub
IO Hub
POWER7+Socket
Syste
m i
nfr
as
tru
ctu
re
Compute
2 x SAS 2.5” HDD or 2 x 1.8” SDD drives
Standard compute node◊
2-socket Power7+◊
24 cores : 2 Socket x 12 cores◊
16 DIMMs 512GB Max
◊
Dedicated HW support for Dual VIOS
◊
Double the number of VM’s per core
IBM p270 compute node
Integration without compromise, designed for the next decade
Power is Performance RedefinedDelivers over 30% greater performance with similar density and
energy use of the previous POWER7 blades
© 2013 IBM Corporation© 2013 IBM Corporation
Syste
m i
nfr
as
tru
ctu
re
Compute
Integration without compromise, designed for the next decade
*HDD or SSD – Mounted on cover (located over memory)
IBM p470 compute node
Double-wide compute node
◊
4-socket Power7+
◊
48 cores : 4 Socket x 12 cores
◊
32 DIMMs 1TB Max
◊
Dedicated HW support for Dual VIOS
◊
Double the number of VM’s per core
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs Mezz 2
Mezz 3
POWER7+Socket
IO Hub
IO Hub
POWER7+Socket
POWER7+Socket
POWER7+Socket
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs Mezz 4
Mezz 1
IO Hub
Next generation compute node for delivering the most advanced converged infrastructure,
virtualized data center and cloud computing environments.
© 2013 IBM Corporation© 2013 IBM Corporation
Being concrete
© 2013 IBM Corporation© 2013 IBM Corporation
Use Cases for a POCThis slide deck contains a list of PoC Use Cases, categorized by scenarios and linked to the PureFlex plays. A one page quick menu has been created that lists suggested use cases. The image on the right is a thumbnail of the actual one pager. The current location of the one page menu is on the SSI PureFlex POC Nomination page HERE.
To start building a POC plan, you can select all or some of the use cases in areas of the customer’s insert. You can use this one page menu as the test plan discussion document for the triage call. The detail charts will like scenarios to specific sales plays and focus areas.
© 2013 IBM Corporation© 2013 IBM CorporationIBM Confidential
IBM “Pay as You Grow” offering for MSPsOptional Schedule of Tiered PAYG Amounts
“Pay as You Grow”
PAYG*List Price
$750K
ConfiguredList Price
$750K
Up Front Price$300K +
Usage Tiers
Tier 1 0-25% Usage
Pay 25% of $225K
Tier 2 26-50% Usage
Pay 50% of $225K
Tier 3 51-75% Usage
Pay 100% of $225K
Tier 4 76-100% Usage
Pay 125% of $225K
PAYG Amount based on a % of
Total Cores used
PAYG DiscountExample: Up to 60%
PAYG ValuePAYG Discount
minusBasic Discount
PAYG Amount$225K
© 2013 IBM Corporation© 2013 IBM Corporation
IBM’s “Launch Pad” for MSPs provides a comprehensive set of services to help MSPs build
their brand and generate demand for their services.
Analytics &
Insights
MSP
Concierge
Promotion of MSP via IBM’s BP
Directory
Marketing
Assets &
Funding
Marketing
Plan
Development
Marketing
Execution
Services
Social Media and
Marketing
education
MSP Mark
IBM’s MSP Program
Marketing Benefits
Highlights
• Marketing services which span the full breadth of marketing requirements
• Easy access to these marketing services via Partner World
• An MSP support service to point you to the marketing services of most value to you
• Marketing services which will help fuel MSP growth !!!
MSP Joint Marketing
© 2013 IBM Corporation© 2013 IBM Corporation
© 2013 IBM Corporation© 2013 IBM Corporation
MERCI
� 4th video on youtube. http://www.youtube.com/watch?v=mCzqYid0u6A
� 2 BLOGs English: http://expertintegratedsystemsblog.com/index.php/author/pierre-perdaems/
� 1 BLOG French http://thoughtsoncloud.fr/index.php/2013/03/penser-au-dela-de-la-boite
� White paper: http://www.clabbyanalytics.com/uploads/MSPfinal.pdf
© 2013 IBM Corporation
Disclaimer