TY NANT Water Bottle by Ross Lovegrove

“Total Design is the systematic activity necessary, from the identification of the market/user need, to the selling of the successful product to satisfy that

need – an activity that encompasses product, process, people and organization.” –

Stuart Pugh

- Course Overview - Schedule - Group structure - Tutors - Industry Partners

Content

KARIM FOR KAYRA by Karim Rashid

The First View Design Lab course is carried out through the international collaboration of the different academic staffs of the product design engineering departments of the Universidad of EAFIT (Medellín, Colombia) and the TU-Delft (Delft, Holanda). This project is formulated to take over 7 academic weeks, within 2 intensive workshop weeks, with a journey though the various disciplines of design and engineering partnering with different Colombian companies sharing the same vision. Participants will learn different design process methodologies and use the tools necessary to carry out a multidisciplinary project, familiarizing themselves with the different steps of the multidisciplinary creative process. It is aimed at companies, professionals and students of the Product Design Engineering and related fields, who wish to experience, experiment an try out new strategies, methods and tools for product innovation in a design lab learning environment. Throughout the First View Design Lab, basic theoretical and practical aspects of design and engineering will be covered through workshops and lectures, encompassing all the main subjects for the professional exercise of industrial design and project culture focusing on co-creating within the industry. The First View Design Lab is a space for exploring, training, research and innovation where participants work on a creative and multidisciplinary project. The course culminates with a product proposal for the companies involved. The main language for this First View Design Lab will be English.

Course overview

Schedulle

Schedulle

20h 4h

54h

54h 17h

16h 16h

9h

Total 192h

Prev

iew

read

ings

Desig

n LA

B IN

TRO

Desig

n th

inkin

g

User

rese

arch

Cont

ext m

appi

ng

Brie

f red

efini

tion

Cont

ext m

appi

ng

Idea

gen

erat

ion

Desig

n &

Engi

neer

ing

Idea

eva

luat

ion

Rede

sign

Prot

otyp

e bu

ildin

g

User

/Con

sum

er te

stin

g

Repo

rt

First

Vie

w p

rodu

ct p

rese

ntat

ion

Rede

sign

usin

g fe

edba

ck

Rebr

iefin

g/co

st re

estim

atio

n

Engi

neer

ing

cost

rees

timat

ion

Rede

sign

usin

g fe

edba

ck

Rede

sign/

3D m

odel

ing

com

pany

crit

eria

First

Vie

w fi

nal p

rese

ntat

ion

week

Total 132h Company and external

Participants Students

Participants

Individuals looking to complement and enrich their design education under the direction of experienced professionals, developing their creativity in a practical and intensive way.

16 Product Design Engineering Students (4th year / Project 8)

8 Company members

8 External Public (Prduct Design Engineers / Engineers / Merchandisers)

Tutors

Marc Tassoul Helga Hohn Niels Moes Alex Visser Henk Kuipers

Marcela V Jose Fdo Martinez Ricardo M Alejandra V Maria Cristina H Juan Alejandro G

Marc Helga Niels Alex Henk

DesignThinking,DesignMethods,GroupDynamics,DesignCoaching,StrategicProductPlanningandFuzzyFrontEnd

Ir.M.Tassoul(Marc)

CoachingandPersonalDevelopment.coaching,creaDvity,personalandteamdevelopmentandorganisaDonallearning

Dr.HelgaHohn

CoordinatoroftheBachelorProgrammeandtheJointMasterProject

Ir.HenkKuipers

IndustrialDesignEngineeringCADETeam

Dr.ir.C.C.M.Moes(Niels)

IndustrialDesignEngineeringHumanInformaDonCommunicaDonDesign

Ir.AlexVisser

TuDelft

Marc Helga Niels Alex Henk

EAFIT

DesignManagement,DesignThinking,InnovaDon,BusinessDesign

MariaCrisDnaHernández

ProcesosdediseñoydesarrollodeproductosTeoríadelDiseño-FilosoSadelaTecnologíaDiseñodemáquinasyequiposIngenieríadeproductoSimulaciónCAD/CAE��

JoseFernandoMarXnez RicardoMejíaG

UserResearch,DesignManagement,DesignThinking,ServiceandProductDesign,SocialInnovaDon.

MarcelaVelasquezM

ProductLifecycleManagement(PLM)IngenieríaConcurrente/ColaboraDvaGesDóneIngenieríadelconocimientoDesarrolloIntegradodeProductosTécnicasnuméricasparaeldiseñoTecnologíasdeManufactura�Sistemasdetransporteymovilidadeléctrica

Marc Helga Niels Alex Henk

CAD,CAM,CAEPrototipaje Rapido

JuanAlejandroGarcía LuisFernandoPaDño

TeoríadelaForma,Diseñodeproductos,Diseñoestratégicodesdelosvaloresdelamarca.

AlejandraVelásquezP

LaenseñanzadelosmaterialesylosprocesosproducDvosvinculadosconelprocesodediseñodelosproductos,asícomolasherramientaspedagógicasparamejorarelaprendizajeenelaula.

EAFIT

Phase 1: Fuzzy Front End Understanding the company need Debriefing the brief Opportunity identification Setting the Research goals User research

Phase 2: Design Vision Product Design Specifications Cocreation Creative path: Idea Generation Creative path: Idea Evaluation and Selection Concept Validation

Phase 3: Detailed engineering CAD-CAM-CAE Prototype building Consumer-User testing Detailed Design

Phase 4: Design for manufacturing Manufacturing costs calculation Mold costing Reducing impact Prototype building

Project phases

www.muma.co h_p://www.haceb.com

h_p://www.estra.com/ h_p://www.grupoimasd.com/

Possible Industry Partners