icmr & marketstrat

8/14/2019 ICMR & Marketstrat

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Market Research Firms

Submitted To: - Submitted By:

Prof. Supriya Bhutiani 08 Ravi Ahuja

68 Vivek Upadhyay


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ICMR

ICMR was established in the year 1996 Founded by the eminent economist and management

guru Prof. Arindam Chaudhuri to provide market

research services with consulting inputs. ICMR is a holistic solution provider from identification

of problem areas to implementation of consultingsolutions.

From market intelligence inputs to strategic consulting,ICMR caters to a wide gamut of clients fromcorporates to government bodies.


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Contd..

ICMR started its operation in the field ofeconomic research with a dedicated businessgroup called Economic Research Group (ERG)

which dealt with various macro, micro and socio-economic researches.

We then diversified into commercial andcorporate market research.


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Why ICMR?

ICMR blends consumer understanding with acreative, disciplined and customized approach tomarket research.

It offers a range of solutions-oriented tools thatintegrate technology, business needs andanalytical capabilities to address specificbusiness needs, enabling organizations to plan,analyze and execute successful marketing andsales strategies.


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Reach ICMR has a Pan India presence with 8 regional offices

in cities namely New Delhi, Mumbai, Bangalore,Ahmedabad, Hyderabad, Kolkata, Chennai and Pune.

ICMR has network offices in Chandigarh, Jaipur,Lucknow, Bhopal, Guwahati, Varanasi, Raipur, Patna,Thiruvananthapuram, Bhubhaneshwar, Ranchi,Dehradun, Nagpur, Panjim, Kochi, Agartala, Surat,Gwalior, Nasik, Mysore, Madurai, Vishakhapatnam,

Hubli, Aurangabad, Kothapur and J&K. ICMR's network is strongly supported by a team

consisting of 250 researchers, 500 supervisors and

1500+ investigators.


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AREAS OF SPECIALIZATION

1. Brand and Consumer Research

Market Entry Strategy Development

Marketing Consulting for New Product

Development

Consumer Behaviour Studies

Brand Health Studies

Customer Satisfaction Studies

Corporate Image & Brand Positioning Studies

Perception Analysis orConsumer Psyche

Mystery Shopping


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Contd..

2. Applied Economic Research

Industry and infrastructure relatedstudies

Trade sector

3. Social Sector Research

4. Conducting Large Scale Survey


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OUR CLIENTS

Clients.doc


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ALLIANCES

Academic Partner: IIPM

Social Sector Partner: The Great IndianDream Foundation

Media Partner: Planman Media


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PUBLICATIONS

4Ps BUSINESS AND MARKETING

THE SUNDAY INDIAN

BUSINESS & E

CONOMY


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Marketstrat, Inc.

Marketstrat, Inc. is a California corporation and apublisher of market reports for the medical devices,

equipment, and supplies sectors.

Marketstrat assists companies with market,technology, and best practice strategies & intelligence,

through a unique combination of published reports,

solutions, and services. It also helps companies acquire, develop, and retain

customers through technology-enabled solutions and

services.


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Contd.. Topics typically covered include product

definition, market segmentation, applications,demographics, types of devices, latesttechnologies, price trends, key players,purchase considerations, disease incidence,

product segment evolution, reimbursementtrends, and detailed market estimates andforecasts.

Topics discussed in medical device value chainreports include: emerging business models,KPIs, indexes, metrics, business frameworksand benchmarks.


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Marketstrat Advantage

Focus on medical devices, equipment and supplies

Global coverage with consistent methodology andreporting across all regions

Actionable, fact-based medical devices marketresearch and analysis

Broad coverage of participating companies

Value chain reporting

Its strengths include: a deep understanding of the

medical devices value chain, state-of-the-art datacollection tools, robust research methodology, andexperience delivering technology-enabled customer

management solutions.


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Services Marketstrat services encompass the three

paradigms of Information, Analysis, and Action. They offer custom market research, strategy

development, customer management (CRM), andproject management services.

All services are geared for

mid-sized enterprises, and canbe provided on a Fixed Fee

basis.


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Research Methodology While the research methodology and coverage

may vary based on market area or type ofreport, the methodology section of each reportdiscusses the following:

Purpose of the Report

Scope & Definition

Market Segmentation and Regional Coverage

Report Limitations

Frameworks applied

Research Sources

Sample Questionnaires


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Primary Research

Extensive primary research is performed, usingbest practices in survey design, execution anddata interpretation.

Vendors, end-users, distributors, prospective

customers and others who are part of a market'secosystem - are invited to complete web-basedsurveys.

Questionnaires are customized for the report as

well as for the target group within a market. Follow-up primary research is also performed in

the form of detailed phone interviews.


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Secondary Research

As part of secondary research, Marketstratreviews and analyzes hundreds of informationsources and distill our findings into keyconclusions, take-aways and recommendations.

Sources include industry & trade publications,published market and investment researchreports, white papers, statistical databases from

government and other sources and companyweb sites.


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Analysis, Interpretation and

Presentation

Global market coverage, data is presented in US

dollars and units where applicable

Market estimates and forecasts by region, application,

channel, sector - as applicable

Key market drivers, restraints and their correlation to

market size and growth

SWOT analysis of key players and market shares


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Contd. Business frameworks, KPIs, maps and metrics for

analyzing markets and companies. Examplesinclude:

SRCE framework (Stresses, Responses,Competencies, Enablers)

Competitive framework (Innovators, Followers,Laggards) plotted against specific performanceparameters (vendors and customers)

PAMap (Partner/Alliance Map)

MOI score (Market Opportunity Index) - overall,by region, sector and application

Economic indicators


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Systems Services Methodology


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Customers


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Bibliography: Google.com

Wikipedia.org

Icmr.com

Marketstrat.com

icmr & marketstrat

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